ASW Conversations: Generational Divides in Auto Care, with Jeff O’Hara

The priorities of those working in the automotive aftermarket vary widely by generation, according to the Defining Culture Survey, put out by the Modern Industry eXpertise (MiX) Council, part of MEMA Aftermarket Suppliers. Just what do these generations value — and what do they have in common? MiX chair Jeff O’Hara chats about what the survey found, what jumped out to him and what the industry can learn from the results.