ASW Conversations: Branding and Connections, with Susanne Morello

Suzanne Morello, senior VP of marketing at Mevotech in Toronto, draws on 30 years of marketing experience to gauge how the aftermarket is evolving in the area. Tune in to also hear Morello share her journey into the aftermarket, discussing digital transformation, industry challenges, and the importance of customer-centric strategies. She explores topics like economic uncertainties, tariffs and the role of branding during tough times. Morello provides valuable insights into the aftermarket's future, emphasizing innovation, communication, and adapting to changing market dynamics.