ASW Conversations: A Vision for the Aftermarket’s Future, with UAP’s Alain Primeau

Alain Primeau, executive vice president of UAP, shares his insights on the evolving landscape of the automotive aftermarket. He explores how technology, consumer behaviour and market dynamics are reshaping the sector. Primeau highlights the shift towards digital tools, the growing importance of quality parts and the emergence of electric vehicles. He emphasizes UAP's strategic approach to adapting to these changes, including developing key programs and supporting independent repair shops with succession planning.