Empowering Change in the Automotive Aftermarket, with Kim Cottle

Kim Cottle, president and CEO of Associated Equipment, a manufacturer of battery chargers, shares her journey from joining her family’s business to becoming its leader, highlighting her passion for U.S.-based manufacturing and product innovation. She advocates for women’s involvement in the automotive industry, emphasizing the importance of mentorship, networking and leadership roles. Kim looks at how to adapt to industry challenges, prioritizing exceptional customer service and fostering trust through integrity and strong professional relationships. She offers advice on resilience, collaboration and maintaining a human touch in an evolving, technology-driven industry.