
What's Up with Tech?
Tech Transformation with Evan Kirstel: A podcast exploring the latest trends and innovations in the tech industry, and how businesses can leverage them for growth, diving into the world of B2B, discussing strategies, trends, and sharing insights from industry leaders!
With over three decades in telecom and IT, I've mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and establishing thought leadership. My approach isn't about personal brand promotion but about delivering educational and informative content to cultivate a sustainable, long-term business presence. I am the leading content creator in areas like Enterprise AI, UCaaS, CPaaS, CCaaS, Cloud, Telecom, 5G and more!
What's Up with Tech?
Accelerating Microsoft Teams Adoption: Ziro Technologies' Approach
Interested in being a guest? Email us at admin@evankirstel.com
Voice data represents an untapped goldmine of insights for organizations, yet most businesses struggle to access and leverage this resource effectively. Stephen from Ziro Technologies reveals how they're changing this dynamic by accelerating Microsoft Teams calling migrations and transforming how companies utilize their communications data.
At Mobile World Congress, where the transformation from traditional telco to innovative techco dominated conversations, Ziro Technologies stood out with their razor-sharp focus on speed and implementation expertise. "Instead of these projects and initiatives taking 12 to 18 months, we get them done in a couple of months," Stephen explains, highlighting their core competitive advantage in a market where time-to-revenue has become critical.
The magic lies at the intersection of Microsoft's powerful platform capabilities and Ziro specialized implementation services. While Microsoft excels at building robust communication tools, they aren't primarily a services organization. Xero bridges this gap with purpose-built tools and processes that simplify what would otherwise be complex migrations. Their approach has already yielded impressive results for companies like Telefonica, which successfully improved their Net Promoter Score by analyzing patterns across calls, meetings, and customer service interactions. This practical application of unified communications data demonstrates the tangible business outcomes possible when voice information becomes accessible for analysis and AI-powered insights.
What questions could your organization answer if you could analyze every customer interaction across all communication channels? Discover how Ziro Technologies can help you unlock these insights while accelerating your Microsoft Teams calling implementation journey.
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And I'm here at Mobile World Congress with Stephen from Xero Technologies. Stephen, how are you?
Speaker 2:Doing great. Evan, so good to see you. Glad we've got a chance to bump into each other.
Speaker 1:Well, great to see a fellow North American here in Barcelona. And for those who may not be familiar with Xero, that's with a Z Xero with a Z. Tell us about your mission and vision and what the team is up to.
Speaker 2:So we're, in the unified communication space, really focused on helping customers accelerate and migrate to Microsoft Teams, calling to leverage all of that rich, valuable voice data so that it could then be mined for various AI applications, so very UC-centric. This is my first time at Mobile World Congress. It is the biggest show that I've ever been to in my life. Each one of these eight places that we're in today could be an expo hall on their own, so it's been pretty incredible thus far.
Speaker 1:And you're part of the Microsoft ecosystem, clearly a Microsoft partner. Tell us about how you add value and differentiation to what Microsoft is showing here at MWC.
Speaker 2:Absolutely so we're a key part of that ecosystem is getting those workloads into Teams for AI, and so one of the things that we're doing here, specifically at Mobile World Congress, is helping enable their telco partners really move faster, better, cheaper.
Speaker 2:They've got huge bases of customers that they're trying to transform themselves from telco to techco with partner co and we play into that partner co place. So how do we enable them to run a lot of automation so that they can move customers faster, make it simpler, more painless for them to move? That's where we're spending a lot of our time today and then looking for that next set of applications on okay, once the data is there, what can we do with it? What are the applications? And we heard a wonderful story last night from Telefonica how they have really captured what matters to their customer and the issues that they're having by just tracking all of the calls, meetings and chats from the web internal and customer service that they get, and how they've been able to increase NPS. And capturing all of that data and analyzing it. Those are the kind of things that we're looking to help Microsoft customers with.
Speaker 1:Fantastic and you know, microsoft has sort of taken over the world when it comes to Teams, but there is a lot of value add that's needed to offer a great employee experience and customer experience. Maybe talk specifically what does Xero bring to the table in terms of some of the capabilities, For sure, Evan.
Speaker 2:So Microsoft's great at building products, but they're not a services company, and that's where we come into play. So they build the core products but we help turn them into reality and create those great experience for their customers. So, specifically in our space, Microsoft's built some great communication tools around Teams. But getting you from your on-prem PBX into Teams and then leveraging that data, that's not an easy feat. That can be done on their own.
Speaker 2:So we built the tools, the processes, have the expertise to make that simple and easy for customers. And today, one of the key themes that we're seeing here at Mobile World Congress the theme is, aside from AI speed, speed, speed, and our superpower as an organization is speed. So instead of these projects and initiatives taking 12 to 18 months, we get them done in a couple of months. Wow, and that's due to the kind of the service capability and IP that we build within our tools to help make that happen. So that's sort of the value add and why we're such a good fit and partner with Microsoft.
Speaker 1:That's all about time to revenue, and more revenue these days with telcos. Congratulations on all the success and have fun at MWC. Thanks so much, evan, great to see you.