The Business Lounge Podcast with Kimberly Ann Jimenez
Welcome to The Business Lounge Podcast! Each week we'll share proven marketing strategies to help you build an audience of buyers, create impactful content, and grow a profitable business without compromising on your values with your host, Kimberly Ann Jimenez!
Kimberly is an Online Marketing Strategist, Educator, Founder and Thought Leader in the online marketing industry.
Having worked with 33K+ small business owners & entrepreneurs across an array of industries over the past decade, Kimberly and her business partner Chris Harris are obsessed with helping you level up your marketing game, and grow your bottom line.
They co-lead their flagship program, The Business Lounge, which teaches business owners & entrepreneurs like you how to navigate the confusing & often overwhelming world of online marketing and build an unapologetically profitable business on your own terms (and without compromising your faith, your family or your freedom).
Join us at kimberlyannjimenez.com/businesslounge!
The Business Lounge Podcast with Kimberly Ann Jimenez
S7 EP5: Why Content Marketing is Non-Negotiable: Unlocking Growth in 2024
Ready to discover why content marketing should be at the heart of your business strategy? In this episode, we break down the biggest opportunities you need to seize this year to outshine the competition. I’ll show you why content marketing matters more than ever and share how it’s transformed the businesses of entrepreneurs who dared to go against the grain.
Learn to create an intentional content strategy that amplifies your unique vision, builds authentic connections, and drives long-term success. Whether you're a seasoned pro or just starting out, tune in to harness content marketing's true potential and claim your share of the market.
RESOURCES MENTIONED
✨ Text Me - Text 'tblplus' to (866) 498-2080 & ask me questions directly about TBL+ Group Coaching & whether it's right for you. :)
MORE FREE RESOURCES
📅 Download The FREE Content Calendar Template:
http://thecontentcalendartemplate.com/
📔 Download The FREE Success Path: https://kimberlyannjimenez.com/success-path/
📈 Sign Up for our FREE Profitable Content Class: http://profitabilityclass.com
📽️ Watch our FREE Content Creation Class: https://kimberlyannjimenez.com/content-class/
WORK WITH US:
✨ Join The Business Lounge Waitlist: https://kimberlyannjimenez.com/businesslounge/
📌 Work With Kim & Chris 1:1: https://kimberlyannjimenez.com/tblc-waitlist/
✨ Grab The Content Calendar Playbook: https://kimberlyannjimenez.com/content-calendar-playbook/
✨ The Prosper Plan: https://kimberlyannjimenez.com/the-prosper-plan/
Hit us up on Instagram and tell us your biggest takeaway from the show!
✅ Kim: @kimannjimenez
✅ Chris: @heycmh
✅ The Business Lounge: @thebusinessloungeco
Go to ContentToCustomers.co & enter code 'Blueprint' for $90 off your 3-day workshop seat!
Welcome back to the Business Launch Podcast. I'm your host, kimberly, ann Jimenez and familia. Today, we are going to unpack some of the biggest opportunities in this year that you need to capitalize on when it comes to content marketing. Growing your small business in a tough economy how do you actually zig when everyone is zagging? How do you go against the grain and really stand out with your content? We're going to unpack some of the coolest, most awesome opportunities that you need to be leveraging this year when it comes to content marketing. I'm bringing the receipts. I'm bringing all the studies and the data. It's going to be awesome. I'm also going to remind you about why content marketing matters the why behind what you do, why you're posting, why you're creating, what is it that you're trying to accomplish? This is going to be awesome. Let's get into it.
Speaker 2:Welcome to the Business Lounge Podcast, where each week, we unpack the hottest online marketing and business strategies so you can grow your business, increase your bottom line and make a bigger impact. And now here's your host, kimberly Ann Jimenez.
Speaker 1:Familia, I hope you're doing amazing. We just got done wrapping up our launch of the business lounge membership and so today actually I just as I'm filming this got off um, our first live workshop for this new cohort. It was freaking awesome. We had such a good time on just going back and forth, answering questions and unpacking. How do you actually create marketing that connects your posts to your offers? How do you actually sell with content creation and how do you do it intentionally? How do you build desire for the things that you're selling through your content and how do you actually show up as an entrepreneur? And let me tell you, the tides have turned.
Speaker 1:I have been preaching this message from the rooftops since like 2018. Chris and I both actually in the business lounge for such a long time and we just got a lot of pushback around it, understandably so. I think most people were just so enamored right At like the height of the love stage with social media, which is totally understandable, and we're not against social media, but we are for making sure that you are keeping the focus of focus and so I think for a long time, we were a little delirious a little delirious as online business owners about social media and just doing it for the sake of doing it, instead of doing it as a vehicle to market what we sell. And I think the tides have turned. I think since the pandemic, all the crazy, you know political division on social media, the information wars right, because I think that's exactly what's happening information wars as they unfold in our space. It's just created just anxiety. You know that, coupled with the algorithms being basically trash right now and a lot of creators shifting completely to long form, as we've been covering on the podcast throughout the whole year, there's just been a receptiveness around this message like I've never seen before. And so we're just going to keep preaching it, we're going to keep teaching it, we're going to keep encouraging you to fall in love with content, to post and have fun with it, but also to make sure that you are creating content with a purpose.
Speaker 1:And so today I wanted to, as, like we wrap up our launch for the business launch, I wanted to just share with you some highlights from day number three in content to customers. If you missed it, uh, you have to get in there next time, and if you did go through it, this is going to be a really good reminder. So we're going to talk about, you know, what are some of the opportunities that are happening right now, right this year, for small business owners like you and I. I'm bringing receipts. I mean, I pulled out the stops with Chris and I actually both of us hosted this class and so we're going to show you why this is the perfect time to start leveling up your content marketing, to really stand in the gap for what is happening in the marketplace and how you could be filling a massive void as a small business owner. With media distressed and major, major eyeballs being taken away from, you know, mainstream media. People are looking to consume content and buy from small businesses, and I'm going to show you why in today's episode. But also we're going to talk about the why behind content, like, why is it that you're creating content? Why are you posting? Why are you spending time, you know, editing reels, posting YouTube videos, doing a podcast like this one? What's the why behind what you're doing? And hopefully help you just clarify all of that with some really great questions. We're going to like get into it and like apply, and it's gonna be practical and fun. So I can't wait to get into it. So, without further ado, I'm going to actually play a clip from the recording of day number three, so enjoy.
Speaker 1:So today we're really going to focus on some key things. What are some levers that we're going to be pulling in our business in order to really start seeing momentum on the side of the money train, right? I don't know if you guys have been in that situation where maybe you're posting some content and you might be getting some engagement, maybe you're seeing a little bit of your audience growth, but you're not really turning people who are engaged or who are following you into customers. Some of you might just not be doing content consistently at all, so your expectation isn't even that right. You just need to get it going. You just need to actually start posting, start creating some content. But I still want to equip you with the tools that you're going to need in order to actually start being strategic with the content you are creating and be thinking ahead.
Speaker 1:So I don't know if you guys remember, yesterday we talked about the 80-20 rule, right? We talked about how often you should be promoting versus how often you should be creating value-focused content, depending on your business model. And so, because every business is different guys, you guys are all in different stages and we're going to talk about what are some of the stages. What are you going to be working on individual stages so that you leave today with a really good blueprint? Okay, so I'm seeing some people start thinking ahead. People are like, for real, yes, I've been there. Same.
Speaker 1:So one of the things with content creation is remembering y'all that we are all in this place in this world. We're all given special gifts and special callings, and I want to connect. Before we get into the money aspect of things, I want to remind you of why you're doing content to begin with. So we're going to turn over to our workbook and we're going to start talking about some of the important questions that we need to answer, but before we get into that, I want to give you some stats that I pulled yesterday, actually from a really interesting article that I was reading, and so I would love for you guys to guess in the comments. How big do you think the e-commerce, online sales industry actually is? So how much money do you think worldwide? What is the global economy Like? What is actually happening in e-commerce in 2023? Give me a figure. Do you think it's like you?
Speaker 3:know $50 billion, billion. Another said billion, billions, two, okay, billions, two hundred billion. Somebody said trillions, ruby said trillions, matt says 20 trillion okay, okay, good, good guesses.
Speaker 1:This is really good. Some of you getting close. You're getting close, getting close. All right, hold on, let me pull up that figure. Did I lose it? Oh, here it is. Can you guys see it?
Speaker 3:Yep.
Speaker 1:Okay, it's not billions, guys, it's trillions with a T.
Speaker 3:Okay, $5.8 trillion in 2023. 8.9% over the previous year.
Speaker 1:And so this is really interesting because we know that we are in a place where the economy isn't the best in the US. Right, there's definitely a lot of fear. There's a lot of talk about what's happening, and I just want to encourage you because every single time there is some kind of disruption, anytime that there's, you know, a flow in the market up or down, there's opportunity. And this shocked me, because what Chris said about the increase over the previous year was mind blowing to me. 8.9% increase is not anything to be ashamed of. Okay, when we're talking about trillions of dollars, this is a ridiculous figure.
Speaker 1:And so we have seen the trends. As you'll see here, the global e-commerce market size was valued at $9 trillion in 2009 and is expected to grow at a compounding annual growth rate of 14.7 from 2020 to 2027. So we're seeing like just skyrocketing in terms of e-commerce sales. Everyone is really used to. Consumers are starting to get used to buying from companies, buying from brands.
Speaker 1:At the same time that this is happening which is absolutely crazy for me At the same time that this is happening which is absolutely crazy for me the same time that this is happening, we're also seeing a lot of institutional distrust, right.
Speaker 1:We've seen that across the board since 2020. And what that's actually creating is this firestorm of we're seeing e-commerce sales go up, up, up, up, up, up up and, at the same time, we're seeing a lot of distrust in the marketplace with larger, established institutions, which means consumers want to do business with small businesses, they want to do business with brands they trust, they want to do business with people that they can get to know on social media and that they feel confident. Know on social media and that they feel confident. That is the most insane, amazing opportunity for you and I, because when we actually figure out how to build trust with the people that find us on social media, the people that find us through our long form content, the people who find us through the internet, through our website, we then are able to create lifelong customers. And that is the actual play. The flex isn't getting one-time sales, it's getting sales from people who come back to us over and over and over again.
Speaker 3:That's the opportunity today, so do you guys yeah, and I see a lot of people, based on what you just said, having a big mindset shift. So thumbs up if that was a huge just now, if that was a huge like light bulb mindset shift moment. Yeah, Charmaine said huge, Brian says a hundred percent Huge. Jennifer says yeah, so massive opportunity and you wouldn't think that.
Speaker 1:So really, really powerful that you presented that Kim think that so really, really powerful, that you presented that, kim, yeah, so so important. And so, guys, are you starting to see what is possible when you actually figure out your content marketing system? Do you see why this is so impactful and important? Do you see why this can be a huge shift in your business, like I? Just it's so interesting to me, chris, because sometimes we're like, oh, like, 5.8 trillion oh well, you know, that's for, like, the bigger brands, that's for bigger companies, and it's like, why, why can that be you? You know, we talked about Amber Lida and how she has an amazing six-figure business and she's getting approached by brands who want to pay her even more money just to have access to her audience. We talked about Tanya and how she actually launched with a hundred 112 followers on Instagram and made $500 in her first launch, and she's still making sales right and counting.
Speaker 1:We're going to show you more of her strategy today. We talked about you, chris, right Starting the moving company and how we actually use content to get our first massive $60,000 contract.
Speaker 3:Not only do we use content guys to speak to a whole like you have an advantage over big companies and big corporations. I jumped two men in a truck. I took millions of dollars out of their pocket. We jumped them in that area where we ranked because of content marketing, and they were. They could not figure out how the heck they hated me. They couldn't figure out how it's true we're getting, we're taking the big. I saw somebody say I want a piece of that pie. We took 75 of their pie.
Speaker 3:They were freaking out in that area they wanted me to go away and I I often say this, and you know we're people of faith here um content is david versus goliath it's your slingshot, it's your shot.
Speaker 3:big corporations. They don't understand how to do this stuff. They understand brand marketing, they understand putting a you know a logo out there and a product out there, but they don't understand how to do what you guys are learning to do, which is to connect, make that relationship, connection through that content, through the, through the authenticity of your brand, and meet people where they're at. And that's something that you guys have a huge advantage over all these other companies that have even million dollar marketing budgets. You can do it for free. You can do it for free. So when you're overwhelmed and you're feeling like, oh my gosh, like I got to create this content, guys, you can now do with this with your smartphone what they can't do with multi-million dollar budgets. That's real. So that should get you excited Anytime you're feeling overwhelmed. Think about that. My power is right here. It doesn't have to be fancy, it doesn't have to be perfect. I just need to do it, and that alone is going to connect with people in a way that they just simply can't do.
Speaker 1:I love that, Chris, and that message like really hit for people. I can tell a lot of comments right now saying like Ooh, that's powerful. Content is your slingshot. Ooh, that's amazing. So I hope that you guys are writing this down. Guys, write it down. When you actually put pen to paper it makes a huge, massive difference. So we're going to go over to the workbook, guys, and we're going to make this real. So let me know if you can see my screen, Chris. Can you see my screen? Okay?
Speaker 3:Yep, good to go.
Speaker 1:Yep, okay, awesome. Because what I want to do, guys, is I want to connect you to that purpose. I want you to actually really think through what the opportunity is for you. There's no reason you can't have a piece of that $5.8 trillion pie. There's so many creators, so many entrepreneurs, so many leaders who are doing this and doing it successfully. This can be you, too. So let's talk about and get real for a second.
Speaker 1:What is the main reason that you haven't started growing your business with content marketing yet? What's the main reason, like, what is that for you? Maybe it's because, like, you don't know you know how to get started. Maybe you're not totally clear on what you're going to be selling. You haven't decided what your niche is. Maybe you just need some direction, right, someone to walk you through step-by-step. Maybe you're just feeling overwhelmed with the amount of content and you're thinking I need to stay consistent first. Maybe you don't know what to say or how to sell it, or you're just trying a lot of things but they're not working. So let us know, write it down first. Right, write whatever that is for you right here in that spot that we've provided for you. By the way, this is workbook day number three and I am in page 13. Okay, so, what is that main reason? I'm going to give you a couple of seconds here to think about that.
Speaker 1:And, as I read your comments, this is so good. Okay, so I have on. Oh my gosh guys, this is so good, so good, so good. So Jennifer says I'm feeling like I'm not marketing savvy. Yep, yep, imposter syndrome. There, I've been there. Charmaine says I haven't showed up consistently on one platform, on one platform. I'm in too many places. Okay, so good. Natalie, procrastination and imposter syndrome. Ruby perfectionism, fear, spotlight effect. Danielle syndrome. Ruby, perfectionism, fear, spotlight effect. Danielle, stuck in the how hunt. I need to find the best way to do it. Allison Allison says my vision, I want everything to be perfect. Oh my goodness. Kelsey, mostly just wanting a solid plan, so it doesn't eat up my life. Matt says no plan, so I won't start. Aisha, procrastination oh my God, guys. Unclear environment. Yes, overthinking, so, so good. All of these are so, so impactful. Okay Now, now that we answered that one, I want you to tell me what do you want to get out of content marketing?
Speaker 1:What do you want to get out of your content marketing strategy? What does that look like for you, right. So it could be that you want to make a bigger impact. Maybe you want to just serve more people, help more people. Maybe you want to make more money. Maybe you want more visibility for your brand. Maybe you want a steady stream of like, leads and sales. Maybe you have a successful business already and you just want to get the online side of things right.
Speaker 1:I heard from a few of you guys in the Facebook group where you're like I already have a local business, or I already have an established service-based business, or I already have physical products that I'm rocking and rolling, but I want to tap into this digital space right, I want to tap into the e-com, but I'm not sure how to do that. I see the opportunity, I know that's where I need to be, but I'm not sure how to get there. So let us know where you're at with that. Aisha says she wants to get visibility and brand awareness through leaders, thought leader and course sales. Yes, page, more visibility and money so I can pay rent without crying. Listen, we've been there. It's not fun, ruby, having a system that draws clients in without me relying on referrals. Okay, so, so good, so good. All right, fam.
Speaker 1:And now I want you to think about how would your life look. Oh sorry, first. First this one. Look at your answer to the previous question, right? So maybe you said here, you said visibility, or you said you want to make more money, or you want to have more sales, or you want to make more leads. Look at that answer to that previous question right here, and then we're going to really dive into the why. I want you to get honest for a second, because this is different for all of us.
Speaker 1:Why did you write this answer? What is the reason behind that want? What is it really that you were trying to accomplish? What do you want the outcome to be? And some of you guys already answered this for yourself. Some of you already know what this can unlock for you.
Speaker 1:So some of you guys already answered this for yourself, right? Some of you already know what this can unlock for you. So some of you want more money so that you can pay rent, like Paige said. Some of you want to be able to contribute to organizations that you really care about. Some of you want to just be a blessing to your children, to take care of your parents, to be able to have the ability of taking a vacation or putting some money away or paying off debt. Some of you want impact and you want to reach more people. You want to help more people. Some of you just know that if you had more visibility, you could actually create more opportunity in your community. You could actually hire some people, you could create some real opportunities for the people who already work for you. You could give some bonuses, you could give some benefits to the people that work for you. You could actually create impact and change. And so, for others, you just want a stream of leads.
Speaker 1:Right, you want to be able to have the freedom to grow without the extra worry or the stress that you have to be in hustle mode. You have to show up every day, you have to be able to market and continue shifting with the algorithms and figuring out the new thing, and, of course, we want to be able to do that. But we don't necessarily want the pressure of constantly being glued to our phones and our computers and our devices in order to have the freedom of growing our business and making an impact. You did not start a business so that you could just create a job that you hate for yourself. And let me tell you, I have been there and it definitely was not fun.
Speaker 1:So we got to know what our why is. We have to understand what is it that we're really building, so that when the drudgery part arises right and we're stuck, or we're feeling a little overwhelmed, like Chris mentioned, or we get off the path, we remember our why. We remember that it's not just about posting on social media, it's not just about growing the email list, it's not just about building a sales strategy. It's about impact. It's about serving, it's about helping the people that we are meant to help. It's about making tangible impact in our own finances, in our own families, because when we serve, when we're of service to other people, when we solve their problems, when we connect with them, when we actually speak their language, we're serving people and giving something amazing to them in the form of value. But we're also getting something, something amazing to them in the form of value. But we're also getting something. We're also reinvigorated, motivated, excited about helping other people. We're excited about getting momentum and seeing progress. We're getting, hopefully, the sales that we want to get, and so we're growing our bank account. We're doing some cool things. We're giving money away.
Speaker 1:Guys, I used to think and this is a huge limiting belief for me, and this is why we touched on limiting beliefs on day one I used to think that money sucked, that money was the root of all evil, when that's actually not biblical. It says the love of money is the root of all evil. And so then I started a business and through working with Chris, I realized like, oh my goodness, wait, wait, wait, wait, wait, wait, wait, wait, wait. Now that we're actually making money, we're creating opportunities for 300 seasonal employees that we had at one point, like we're actually giving college students the ability to work and study and we're paying them a decent salary. Oh, wait, wait, wait. We are able to now contribute to our community and create opportunities and we're making this town better.
Speaker 1:It just like shocked me, because society tells us, like you know, people who make money are greedy people. People who make money, you know, don't care about others, and that's not true. Money is just a tool. It will expand and amplify who you already are right, because I have met some broke people, some people who do not have two pennies to rub together, who are greedy and selfish and evil, and I have met some people who have so much money. They are rolling in the dough. They're building true wealth, not rich, they're not rich, they're wealthy, and they're some of the most humble, compassionate, generous, philanthropic people that I have ever met. And so money just expands who.
Speaker 1:You are right, it shows up in very interesting ways. This is why we see people who win the lottery usually statistically go broke immediately because they spend it all. They don't have the skillset, the wisdom. They weren't savvy and good stewards of their money to begin with. So then, when they received more, they kept on the same pattern. So it was just mind-blowing to me.
Speaker 1:So now I love making money. Now I love being able to sell to people, because I know that what I bring to the table is going to serve them, because I know that the finances that we're stewarding, that are coming into our business, are going right into building jobs and supporting. We support six families in our company, something that we're really, really proud of, so we create opportunity. We are able to have people work from home and raise their kids at home. This is something that I had never thought would ever be possible for us. We're able to give to the causes that we really care about. We're able to have legacy and help our family when they need it, and so these are all things that money makes possible for us, that sales makes possible for us, but we first need to understand and make that mindset shift, and so, if this is resonating with you guys, let me know.
Speaker 1:I see the comments in the chat are exploding, and so I'm so excited for you guys to unlock some of those doors, to unlock some of those strategies, to understand that you're gonna get out there, you're gonna start creating some content and you're going to start building your future today, not next week, not two months from now, not a year from now. I don't want to see you in the content to customers workshop in 2025 and you haven't done nothing. No, we're building today, we're starting now. This is a new beginning and a new chapter, and I hope that you're excited about it, because that's really truly what it looks like.
Speaker 1:And so, finally, we're going to talk about how would your life look different if content marketing unlocked some real growth in your business. So we've talked about what that real growth could create for you, right? So maybe it's generating a full-time income and taking care of your little ones at home, so that you can actually feel connected to your family and spend more time with the people that you love. Maybe it's significantly exploding your business and just taking it to the next level. Right, you already have some success and now you're opening some doors that are going to allow you to have a bigger impact, grow a bigger brand, maybe even acquire a company or two. All these things have happened for our members and the people that we coach, so we're not telling you this like it's not possible. We've seen it happen and, in fact, later today, we're going to walk you through some of the stories of people who've been able to do that.
Speaker 1:Okay, maybe it's confidence. Maybe you are in a place where you really want to pivot and transition into what you really want to do, like what you really want to do. So tell me in the comments what would life look like, what would be different, right, if content marketing was able to open that door in your business and you would experience some real growth. Write it down, let me know in the comments. So Jennifer says I love this approach to selling. I've been shifting my mindset from feeling like a used car salesman to knowing I'm serving our customers with the project.
Speaker 1:However, I didn't think beyond that to the impact we're making with our giving and building our community. Thank you for sharing that, kim. Absolutely. It's incredible, guys, right, like what we're able to do when we actually get to work, when we get serious, when we fail forward and don't get stuck in our failure because maybe you have tried some things in the past that haven't worked. I get that. We've been there, in fact, I remember guys the first. I'll tell you the story now. I was going to tell you a little later, but I'll tell you now the first big, big, big failure moment in my business. And, of course, we experienced a lot of struggle and challenge in the first startup. So I was it was used to.
Speaker 1:I was used to having some moments that were not easy, but I remember shifting this was 2015, shifting into teaching and coaching, and I had been hustling with content. Right, I had been like sharing value. I had launched my YouTube channel, I had a blog, I was growing my email list and I was trying really hard to build that connection with my audience, and so I thought that just giving them more information was going to do that. And so Chris was encouraging me. Listen, people are asking you for a program, a workshop, something that they can actually learn from you. And at the time I had the agency and things were going well in the agency, but I was in a place where I was feeling burnt out. I was feeling overwhelmed. There was so much that I needed to produce for clients every single day, and so building that plus the marketing side of the business felt like a lot. And so a lot of you guys are there now.
Speaker 1:Some of you guys kind of understand where I'm coming from, and Chris was really encouraging. He was like, listen, you need to launch something. Launch the course, just go for it. You can do it. And I had so much imposter syndrome. It's like who the heck am I to teach any of this? Like people know this already, you know. Like I don't need to do this. Like maybe they're asking you for it. You can do it. So, long story short, I decided to hire hire, not fire most of my clients and took a big hit in my revenue so I could focus on building this first course. It was called Zero to Social.
Speaker 1:Some of you guys follow me since those days and I took four months and I built this course and I worked so hard on it. I kept showing up for lives and encouraging and nurturing my audience. And the big day came to launch and I did a workshop and a webinar and I built it and I put so much value and so much energy and 400 people showed up live and I was like on cloud nine. I was like this is going to be incredible. I'm going to break through. This is going to be a thing that allows me to work less hours and spend more time at home so that we can start a family, all these things. Chris co-hosted it with me and I get to the pitch right, so I'm selling boom, go open cart. Here's a link Love to work with you guys. It's gonna be amazing. You've been asking for this for a year. Crickets, nothing. Guys, when you have been working on a project for four months and you've been giving it all that you have and you have burned the boats and you fired the clients and you have very little income coming in and this is the thing that you're wanting to do, which was a mistake, but we'll talk about that later.
Speaker 1:It was a really soul crushing moment for me and I could not believe that I had failed this epically. Why was my content not resonating? Why wasn't I getting through to people? And so three people ended up buying after the training, and one of them asked for a refund within 24 hours. And then it was even more soul crushing. It was like, see, I've been working all this time to do all the things and I failed. I'm not good enough, I don't have what it takes, I'm not as good as I think that I am. How dare I, how dare I try this thing? So, guys, I took some time to cry it out. It took like two days and I cried and I cried and I cried, and then I decided to get back up again.
Speaker 1:And then I decided to get back up again. I decided I needed to find some people who were ahead of me, who knew some things that I didn't know. I needed to be a little more humble and know that this was possible because other people were doing it. And so I had to get in the rooms with people who were smarter than I was. I had to be intimidated by making decisions that I wasn't ready to make, investing some money that I wasn't ready to make, investing some money that I wasn't ready to invest. But I got some coaching and I got some help and I got in the room with people who had been through what I had gone through but had come out the other side and had been successful, and eventually I figured out some things. I figured out some things. I got back out there, I started creating content again, I went back in the trenches and I launched the business launch which is our membership.
Speaker 1:We have now helped 10,000 people in that community and I wonder, I wonder, what would have happened if I had quit. I wonder what would have happened if I had quit, if I would have said no, this is it, this is my failure moment. I've tried all the things before. I have served all the people. I have tried all the strategy, gone through all the courses. This is not going to work for me. We would not be here today. We would not be here in this company, we would not be serving you. We wouldn't have had the privilege of serving 10,000 people through the business lounge and 30,000 through the rest of our courses. We would not have the business that we have, the life that we have. We would not be able to I'm getting emotional we would not be able to have the opportunities that we create in this company.
Speaker 1:So, brian and Chris, being able to do business with my best friends. This was my dream. I would have never guessed that I would be here today talking to you about this thing, but I gave myself the chance to start over. I picked myself up and said I'm going to figure this out. I don't care how long it takes, I don't care how hard it is, I don't care what I need to learn and what I need to do. I'm going to try and try and try until I figure it out.
Speaker 1:And so I'm getting emotional telling you this because I just want to encourage you, I want to motivate you. I want you to know that I know what it's like to try a lot of things that don't work. That don't work. It's not roses and butterflies for everyone that you see on the internet. In fact, you only see the outside, on social media. You don't see the struggle, you don't see the stories, you don't see the people who are working really hard behind the scenes, who seem to have it all together on the outside, but are really struggling with their sales or really struggling with their strategy or really struggling with how to pivot. And so I just want you to know that we get it, and this is why we do what we do.
Speaker 1:All right, familia, I hope the episode inspired you. I hope that it got your wheels turning and, hey, the business is not just currently closed, but we'd love to welcome you into our small group coaching program, tbl+. We launched this as a beta earlier this year, in January, and let me tell you I am shocked by the results. Our people are just growing by leaps and bounds. They're just building so much incredible momentum in their businesses, and so if you want to learn a little bit more about TBL Plus, which is our one-on-one group like small group coaching program, we only take 20 people every year in terms of a cohort. We work together in a small group. It's awesome. We meet twice a month and we have like active coaching, hot seats training. We talk about high level marketing strategies, what's working, what's not working. It's a really fun time and it's quickly become one of my favorite programs we have ever released into the world, so really excited about that. We'll leave all the links in the description If you want to learn more about our one-on-one coaching program, or you can go to our website uh, kimberly and him and hiscom and just chat us.
Speaker 1:You could just hit the little chat bubble. My team is there. Go straight to my phone. I often jump in and answer questions directly, or you can text us at our direct business line. That's 8, 6, 6, 4, 9, 8, 2, 0, 8, 0. And you want to text the word TBL plus, so that's TBL, as in the business lounge, and then PLUS plus, tbl plus to. Again, that number is 866-498-2080. And I can chat with you about whether or not that program is right for you. We'd love to kind of learn more about your business and put you in the right direction. Okay, so that's what's happening this week in the business launch podcast. I hope that you enjoyed it. I love you. Remember, I'm rooting for you.
Speaker 1:Say yes, say yes to showing up, say yes to actually achieving your God given mission and say yes to marketing your business with purpose, not just doing it for the sake of doing it.
Speaker 1:Let's let's, together, vow to really lean in this year to serve our people in the highest possible ways and to profit on purpose and not be afraid of that word. I'm super excited for what's to come. We're going to jump into our Dear Kim series very soon here, coming up as well as our marketing makeovers, and we're going to be talking a lot about our series on really just building a purpose-driven business. How do you actually create purpose behind the work that you're doing? How do you fall in love with the mission that God has given you, especially when things are tough, when you're not seeing the momentum, when you're not seeing the growth, when you're seeing a lot of rejection or disappointments? How do you push through all of that? It's going to be great. I'm super excited. I love you, sending you a big beso for now and I'll see you in the next one. Bye for now.
