The Business Lounge Podcast with Kimberly Ann Jimenez
Welcome to The Business Lounge Podcast! Each week we'll share proven marketing strategies to help you build an audience of buyers, create impactful content, and grow a profitable business without compromising on your values with your host, Kimberly Ann Jimenez!
Kimberly is an Online Marketing Strategist, Educator, Founder and Thought Leader in the online marketing industry.
Having worked with 33K+ small business owners & entrepreneurs across an array of industries over the past decade, Kimberly and her business partner Chris Harris are obsessed with helping you level up your marketing game, and grow your bottom line.
They co-lead their flagship program, The Business Lounge, which teaches business owners & entrepreneurs like you how to navigate the confusing & often overwhelming world of online marketing and build an unapologetically profitable business on your own terms (and without compromising your faith, your family or your freedom).
Join us at kimberlyannjimenez.com/businesslounge!
The Business Lounge Podcast with Kimberly Ann Jimenez
S7 EP7: The Art of Asking: My #1 Hack to Creating Offers Your Audience Can’t Resist!
Struggling to create offers your audience actually wants? Learn how to turn audience insights into profitable offers with my top hack! In this episode, I reveal real-life lessons from launching courses and coaching programs—including how a flop taught us the power of co-creating with your audience.
Discover how to identify what your audience truly needs, design offers that bridge gaps in their journey, and refine your product through beta launches. Whether you're crafting your first offer or scaling an existing one, these strategies will help you create irresistible, high-impact solutions. Tune in to start building offers that sell!
RESOURCES MENTIONED
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Welcome back to the Business Lounge Podcast. I'm your host, kimberly Ann Jimenez and, oh my goodness, familia. We're going to dive into my very specific process for how you can ask your audience and leverage essentially crowdsource a bunch of ideas to come up with your next profitable offer. You ready, let's get into it.
Speaker 2:Welcome to the Business Lounge Podcast, where each week, we unpack the hottest online marketing and business strategies so you can grow your business, increase your bottom line and make a bigger impact. And now here's your host, kimberly Ann Jimenez.
Speaker 1:So, fam, my birthday was this past week. I am filming this on the weekend because I have been out celebrating my birthday and I usually film on Thursdays, but this year my birthday happened to land on a Thursday and I was just having a great time. We opened up our Black Friday Ultimate Content Marketing Bundle earlier this week for my birthday. So if you are part of our newsletter, then you got access to that early because, hey, you're always going to get VIP treatment when you're part of our newsletter, and so we have put out the coolest, in my opinion, most valuable, most inexpensive bundle we have ever launched and we have some really awesome bonuses. So if you have not checked that out, I'm going to leave a link below this video, because we have bonuses that expire every couple of days and you want to check those out before they go away. Listen, this is something we only do once a year and it's freaking amazing.
Speaker 1:So I hope that you enjoyed the previous episode where we talked about how to actually come up with your Black Friday promotion, what that can look like, especially in a season like right now, where there's uncertainty, people are scared, election season has been tumultuous, but nothing new, right? We've kind of been in this five-year cycle of craziness in the world, and so it's really important that, now more than ever, you are co-creating with your audience. And if you have no idea what that looks like, this is going to be an episode that I think you're going to get so much out of. So I wanted to walk you in this one through my step by step process for asking your audience and then turning that to what feedback they give you, into a profitable offer. And this is a strategy that I've been using literally since day one in my business, as soon as I transitioned from being more service-based into selling information right, coaching, training courses, memberships, and then now also scaling out the service part of our business through one-on-one services with coaching and consulting. Every single time that I have put out a new offer into the world, it's because I have really used the feedback that I'm getting with our audience. And so, chris and I, we're the kind of business owners and entrepreneurs where, like we do not like just giving people theory, we like proven, practical strategies, and if we're sharing it on the podcast, if we're sharing it on YouTube, if we're sharing it on the newsletter, if we're sharing it in our courses, it's because we first implemented that strategy with our paid clients. And so now, the last two years where we have really developed, you know our TBL Plus group coaching program, as well as our high ticket one-on-one coaching program, the business lounge. All of these programs have come together and have come as a result of feedback. And so before I tell you what my successful strategy has been, I'm going to tell you about the failures, because there were many.
Speaker 1:When I was first transitioning and I think I've talked about this on the on the podcast from again, you know, just being a service-based business to people asking me hey, like you know, when are you going to put out a course? We want to learn from you. And at the time I was running my agency and I had I had been like marketing my business and I've been hustling to grow an email list and I had about 7,000 people on my list and I thought, oh my gosh, if I just launch a course, people are asking for it. Um, everyone's going to buy it Right. And I made the terrible mistake of transitioning my business. I was at a point where I had already moved into more consulting than done for you work, and so I fired my last few clients. I only kept a handful of clients like 80% of my clients I fired and I did so nicely, by the way. I transitioned them into like I sent them over to someone else, and when I did that, um, I was getting so much requests for courses. I thought, you know, I'm going to put this amazing course together. It's called Zilch to Social Um and it's going to be about how do you actually, you know, launch your social media platforms and build a marketing system around them. So I was putting all the knowledge that I had um.
Speaker 1:Up until that point of like, I had probably worked with like 60 or 70 small business owners, had done so much social media content in the trenches, and I like wanted to package all of that into a course that I could then give to people who could not afford working with me one-on-one, and so I put together a webinar. I like spent four months putting together this, this program. I just obsessed over it and I did a live, two live webinars. We filled them up. I was so nervous to do them by myself, so I asked Chris to help me with the tech aspect, um, and so he took off work um, you know his business at the time. It really I say that as like he had a job, but it was our moving company and then he showed up. He was, like you know, my cheerleader and, um, everything went awesome.
Speaker 1:I served my butt off in the webinar and then three people bought. Like three people bought and this was like a I think at the time it was a $400, $499, $499 per room. I was so crushed because, you know, I'm used to having pretty high end contracts in terms of in terms of services, so I was making a good six figures at the time with my service based business. And then, seeing this like crash and burn situation, the the literally, literally, within a day, one person asked for a refund and I was like, okay, like I'm gonna die. And so I cried for like two days.
Speaker 1:I was heartbroken, and then I figured out, like I need to get back out there and figure out what went wrong, what did I miss. And I had gone through the courses. I have gotten, you know, some uh, really good feedback on how to create webinars, and I was like you know, I need to get in the room with someone who can really teach me, like, what is it that I'm trying to accomplish? And so I spent months like trying to figure out how the heck I was going to, either, you know, relaunch this program or put something else together, and that those next couple of months really just became about me serving people. And I built a Facebook group. I put a bunch of people in there, I sold like a little mini training to get an idea for what people were actually looking for, and so I sold that for like 29 bucks, put them in a Facebook group, got to like 150 people and I just served them. Every week, like I showed up, I posted, I answered questions live and gave them a ton of value and then started understanding what questions they were asking.
Speaker 1:Now, back then I didn't have like an actual process, which is what I'm going to show you today. I was just kind of putting things out there. But even then I am so grateful that I spent the time and the energy and just got in the trenches and kind of didn't know what else to do other than to talk to people, because I knew what people wanted on the service side of things, because I talked to people all the time. But online it's hard because you're not really getting a lot of input, you don't see people's reactions. You can't, you know, see how they're responding to a pitch or what's resonating with them during a training, and so instead, I just tried my best to just show face, and that was gold. That was such an amazing, um kind of process.
Speaker 1:At the same time, the two people who purchased um Zilch to Social got incredible results, sent me a bunch of testimonials and then asked one of them asked if I could coach them, and I was like I've never done what I've never done coaching and the thing that I could think of the best was just to essentially, you know, send them a like an email every Monday. This is literally what I did for a couple months send them an email and I would put out some things that they needed to get done in terms of homework. And then, uh, we would I would look at their homework on Friday, send them an uh, actual video review, like an asset review of their homework, send it back via video and said, okay, you did this right, you did this wrong. Um, now let's move into this next phase. And that worked out so incredibly well, gave me lots of ideas for what I could do next, and I just started gathering some feedback, doing some research and this idea of a membership kept coming up over and over again. I was getting so many questions and I was studying the business model of memberships and I thought, you know what, let's see what happens if I just put this out in the world. And so the business launch was born out of a beta, like a beta test.
Speaker 1:I did not want to spend, you know, months and months and months putting together a course that wouldn't sell and I didn't want to be kind of locked into one specific topic, because I was getting questions about business and about, you know, how to design offers and how to actually scale. I was getting so many questions and they were so, uh, you know, varied. I thought, okay, I'm going to create like a marketing hub and I'm going to teach people how to connect social media with their email list. I'm going to show them how you know what they're doing with podcasts or blogs or YouTube ties into their entire business strategy. I'm going to show them, you know, how Facebook ads comes into the mix and when to use Facebook ads, when they should be focusing on social, when they need to introduce, you know, long form content. And that was the concept and the idea, but I thought I'm not going to do a full blown webinar. I don't have time for that and I also don't want to make the commitment for it to not work. So instead, what I did was I just started sending out emails and teasing that something cool was coming. I was showing them behind the scenes of what I was building.
Speaker 1:I built up an early bird list and when we launched the business lounge, I had 80 people join right off the bat and I thought okay, I have something special here. This is actually like my first taste of success. Even though I had spent all those months failing and nothing really working. This was the first time that I was like, oh okay, research is working. And then I literally had everyone in the business lounge vote every single month for what course they wanted to see next, and for 12 months I put out a new course every single month, which was grueling and I do not recommend it's exhausting, and I absolutely made a lot of mistakes with overbuilding the business lounge at that time.
Speaker 1:But it gave me that like in the trenches, understanding what people have questions about. I would have a coaching call that Chris and I hosted every single month. We'd gather questions. We would send out surveys to ask our audience where they were at revenue wise, and so everything that we have created has come as a result of engaging with people, using their feedback and coming up with a great idea. Now people are going to give you all kinds of feedback. It doesn't mean that you have to always, you know, take everything that someone gives you, you know, as gospel, but it does help you figure out how do you put the next thing together that's going to have the highest likelihood of selling.
Speaker 1:Now, that's to say right, it's so imperative that you understand how to adapt what people want into an actual product, and that may be as a whole other podcast for the future, but what's really important is that you start asking it, that you start engaging, and so what I like to use is a feedback survey, and we call ours insight surveys, and they're really simple to create. You could have it, you know, designed in a way that is ultra simple and really basic, or you can make it very elaborate. Now I'm going to just show you a very basic version that you can follow right now, and the first thing that I asked myself is like what do I want to know about my audience. What do I want to learn about what they're thinking, what they're feeling, what they're experiencing, that I can immediately implement into a new offer or into my business? And so this is something that I just was in the trenches doing yet again. It's how, you know, we came up with the business launch. Then it's how we came up with bootcamps. Then it's how we came up with one-on-one coaching, tbl coaching. Then it's how we came up with TBL Plus, because we realized, oh my gosh, you know we can't work with everybody one-on-one, but they're needing an in-between program. And also, not everyone can afford $18,000 to $36,000 a year. Right, that's a high ticket offer. We need something in between. And so TBL Plus was born and that's our group coaching program. And so I hope that you're starting to see like a lot of people want to have all kinds of offers figured out from the get-go.
Speaker 1:I am a huge proponent of engaging with your people and figuring out what they want next from you. What is that demand, what is that problem that you can solve? And so the way that I do that is I get really clear on what I want to learn from my audience. So, just as an example, we just we just closed down the Business Lounge membership, like the fall cohort a couple of weeks ago, and I wanted to know from the people I had talked to so many people one-on-one via chat and via text message, especially via text. You guys text me a lot, which I love. It's awesome. We are live chat and just deep conversations about what people, where they're at in their business, what they have challenges around, what are some of the problems that they're facing.
Speaker 1:And the number one thing that kept coming up for people who decided to not join the business lounge was it's a financial concern, right, they know that they need what TBL has to offer. You know, I validated that with asking them a bunch of questions to see if they were ready to join the membership and a bunch of people did. But the people who didn't, I wanted to get their insight, like what is, you know, what is the thing that's holding them back, and I realized wait, wait, wait. A lot of these folks are really beginners in business and I need to have a product that actually bridges the gap between just listening to this podcast and listening to YouTube and watching, you know, and consuming our newsletters, to jumping into the business launch. That felt too much of a jump for people, and for a lot of people it was, and so they would tell me things like I've been listening to your podcast for five years, I just haven't gotten further ahead in my business, um, and I don't think I don't feel like I'm ready for the business launch or it's too much of a financial investment even though it's only a thousand dollars, like it's, it's like $83 a month. It's super inexpensive for how much we built into that program. But, again, because the majority of the audience is very beginner, they're still struggling to a make the investment and B figure out how to actually jump in there without feeling like they're too beginner, like everyone is too far ahead from them.
Speaker 1:And so what I wanted to like that made me think and I was talking to Chris about this like, okay, we got to build something that's in between. You know, just our free content can give them quick wins, baby steps and help them move into the new thing when they're ready, right, join the business lounge or TBL plus or join us in coaching. And so I wanted to ask my audience like what is it that number one? What problem do they need to solve? Right, because this offer is going to be different than what we create um with the business lounge or TBL plus. It's gotta be specific. It's got to be specific, it's got to solve a specific problem.
Speaker 1:But I wanted the format to also be something that was easy for me to put together, easy for them to consume at low cost. Right, that was really important. Why? Because, again, the number one objection I was getting was hey, pricing is too high and I am too early and they were. A lot of people were way too early for joining us in the business lounge anyway. So it wasn't just an assumption the market was making, or it wasn't just that I wasn't positioning the membership um as valuable enough. They knew the value, they understood the value, they know that it's worth five, 10 times more than what we're charging. It was really truly just I am too early in my journey. And so I thought, okay, I need to know, number one, what problem they need to solve. And, number two, I want to know what format they would like to consume this Um. You know what kind of format they would like to consume it on.
Speaker 1:So I put together a quick, simple, poll style insight survey and it's poll-style insight survey and it's not even an insight survey. It's just a simple feedback survey, and I say that because we do teach a concept called the insight survey, and that's a more detailed, specific sort of survey that's a lot longer, more in-depth, kind of helps you figure out how to launch a business from scratch or launch something new in your company in a way that's more specific and strategic. But this one I just needed like quick and dirty, simple kind of direction, and so I asked if there was one problem in your business that you could solve right now, that we could help you solve right now, what would that be? And so the options were just multiple choice. I said, hey, launching my business, content creation, overwhelm, hiring a team scaling past six figures, scaling my launches, a clear plan to grow my business, productivity, help increasing my leads and sales, how to monetize a site and a business idea All of these were things that we had already talked about.
Speaker 1:Right, I talked to a lot of people and I wanted to also give wide ranges for different people. You know, there's a lot of people in our group coaching program and our one-on-one coaching program and they're they just want to scale right. They're at a place in their business where they just want to grow. That is their main concern, that is the main thing that they want to help with. But my general broad audience, the majority of them, have different concerns, different things that they want, and so we actually had let me pull up the results here.
Speaker 1:So that first question we had 25% of people say I need help increasing my leads and sales, 20% said I have content creation overwhelm and 16% said a clear plan to grow my business. Now, those are the top three responses. So I know again, I'm validating this is a beginner audience. If my audience was more established, a little bit further ahead, they would ask me things like I need help scaling past six figures, I need help scaling my launches, I need help hiring a team. And only like 2% of people, in all all those three answers, only 2% of them gave that specific response. So that tells me okay. See, I am on the right track. I know that what I'm needing to create is something that meets people, like where they're at, and if I come up with, like you know, scaling solutions program, that's going to be met by crickets because there's such a small percentage of my audience that is looking for that right now the people who are looking for scaling solutions, for their launches, or scaling past. Six figures are going to apply for TBL coaching, right? They're going to want to work with me, one-on-one with Chris, one-on-one with our whole team, or they're going to want to join TBL Plus, and so awesome.
Speaker 1:That was a first thing that I kind of cleared up in my mind. The second question that I asked, so this is the exact question. I'm going to read it to you. If we created a low cost, paid offer to help solve that problem that you mentioned in the first question, what format would you enjoy most if you could only pick one? And I set up the poll slash survey to only have the ability to answer a single question, right? So it's really important. It wasn't multiple choice, it was just you have to pick one.
Speaker 1:45% of people said a template drop 45%. 25% said a private strategy video, meaning a video that I don't publish anywhere else, right? 15% said an AI bot coached and trained by Kim. 5% said private podcasts. And this is why, guys, you always want to test the assumptions.
Speaker 1:I came into this thinking okay, people are going to love a private podcast because they can listen to it on the go. They don't have to, like you know, stress out about the process or implementing something. I thought, okay, either a podcast or a sub stack style newsletter that is, a paid newsletter, um, so I added those options, you know I had. So stack newsletter, private podcast Um, I even thought about, you know, a text message drop with an audio note, and so super easy, super simple. Again, it had to be something that was easy for me to create and low cost. So I do not want to overbuild this particular product, right, and we I had already thought about okay, I want to set it up as a subscription. It's going to be monthly and super simple for me to create, but also highly valuable and sustainable for number one our team and number two for our audience. And so, if I keep it low cost, it can't have, it can't be complicated, it can't have, you know, it can't include one on one coaching or anything like that, because it has to be scalable in order for us to make a profit and it be sustainable and also have people really excited about, you know, the next drop or the next podcast or whatever that might be. So these two things help guide that direction in the business and helped me figure out.
Speaker 1:Oh, I was totally wrong. So I was. I was kind of right about the first question. I had an idea of what people were looking for, but I was dead wrong on the format and that literally led me to think, okay, perfect, so idea one template drop. Idea to private strategy video Awesome.
Speaker 1:What if I put together a subscription that has an awesome template, a content marketing template at the center, right? So think of that as like it's going to be Instagram real templates, or it's going to be an email newsletter template, or it's going to be an email newsletter template, or it's going to be like, maybe, a blog outline or a video script or something that's ultra practical, that you could take and literally use today to market your business without having to stress or go through a ton of content or go through a course or show up for live calls and coaching, which are all great, but when you're getting started, just having that momentum built in is so important. And then I could also drop a private strategy video where I actually kind of pseudo coach you by showing you examples from other people in the community and not in the community as in, like the subscription, because there's no community in the subscription but from the business lounge or a group, um, kind of give you an example of, like how they're using the template, how they're using the strategy, walk you through it, boom, send you on your way. Super simple to consume, but helps you stay consistent and helps you gain momentum so that you're attracting more sales, more leads and that you are not overwhelmed with content creation. And so I started sending the idea to a couple people that I had already talked to one-on-one, asking for their feedback, and they loved it. They thought it was exactly what they wanted. I was like, okay, cool, so I'm getting, I'm getting closer to this. You know this, this process, and what would the next phase look like? And so here's what's really important when you are in the collection phase of getting feedback, you want to make sure that you are marketing it as much as you can, so this might include like sending emails, sending SMS notifications. For me to feel comfortable, like I had a good sample size of my audience, I had to send three emails and one SMS notification, so that helped me gather enough feedback.
Speaker 1:But if you have a small audience posting on Facebook groups, asking people one-on-one, that's what I did, right, I just talked to people one-on-one on mentioning in your podcast, in your YouTube, in your Facebook. You might even want to run ads to it. I I know a lot of people who wanted to enter new markets, and that's something that we're actually thinking of soon. They wanted to enter a new market and so they just started literally running a feedback or like a survey to that new market via ads, which I thought was brilliant. And then just don't necessarily go with feedback from the first 10 people that reply. I was watching, you know the first dozen people answer and then like the first 50 people and then the first 100. And the answers were changing dramatically in terms of percentages. You know it started like the podcast. A private podcast started being the most popular and I was like, ah, I knew it. And then it ended up not being at all popular and I was like, whoa. So that's the power of asking a good sample size of your audience instead of just taking like the first couple answers that come in and then from there, once you have that feedback, how do you turn it into the closest thing to a profitable offer that you can't? Number one try to get feedback from people one-on-one on pricing. Try to get feedback on like how do they like what are their expectations from it, what would be like a dream goal for them to acquire or to accomplish through that offer? And you'll get closer and closer to like molding what that needs to be.
Speaker 1:And then the next step and the final step is to launch a beta. I love launching betas. I have done this since tbl. Every single one of our products that we ever launch into the world they start off as a test because guess what? The last thing that you want to do is launch something into the world, get a bunch of people to say yes to it and then realize you hate it. It's too much work and it's stressful and it's actually not what they want. I've done that before. I've made huge mistakes, listen. I've had more failures than successes. That's part of being an entrepreneur and I'll tell you all about those, maybe in a future podcast.
Speaker 1:I kind of shared one that was really relevant today, but one of the biggest mistakes I've made is launching something that I thought was awesome, that people liked, that people bought, and then I hated. I hated delivering it and I felt like I was trapped in a jail cell. You know you don't want to do that. You don't want to be a prisoner of your own, you know of your own product, and so what I like to do is think about all right, so if I need to get out of this, what's the cleanest, easiest way of getting out of it while still serving people to the highest level and making good on my commitment? So what I decided to do was to beta test this on the back of our Black Friday promo that's going on right now.
Speaker 1:I just basically set up hey, I'm going to do, you know, 50% off your first month, and then what I'm going to do is see if we can get X amount of people in my head that I know we need to get in order to actually get a good sample size and for it to be worth it for me to actually launch. Because, remember, if you only get like five people to join the subscription beta and now you're creating resources, you know, for people who are maybe paying you like a hundred dollars, that might not be worth it, right, and so you might just have to switch gears. Maybe, you know, run some refunds or give them the first month, and then say, hey, guys, like we're going to move in a different direction, and that might happen right now, that might happen in the process of testing and experimenting and things might not work out like I hoped Right, and I need to switch gears and try something different. But what I'm excited about is just getting our first like 50 to 100 subscribers, seeing how the first month goes and then totally getting a ton of feedback from them on how we can make it better and essentially co-creating. So the first thing is, in order for us to get feedback automatically is the minute someone subscribes, we're immediately going to send them to an intake form and ask things like where are they at in their business? You know, how much revenue are they making? What is their next profit milestone? Um, what platforms do they create content on? What is the like in a dream world? What would the ideal outcome of the subscription be? And just get as much feedback as we can from essentially our founding subscribers. This is something I do again with all of our offers.
Speaker 1:So I've told you a couple of times that at the beginning of the year, we launched TBL Plus. So I've told you a couple of times that at the beginning of the year we launched TBL Plus, our group coaching program, and we ran a beta. Now those people get a massive discount on group coaching because they joined the first cohort, and so we gave them a really awesome deal for essentially allowing us to create the program with them, and so, as every session that we had, we gathered their feedback. We could see what worked, see what didn't work. For example, one of the things that we did was we launched pods and we put them in breakout rooms on Zoom and they hated that, I could tell. We thought it was going to be awesome, but it was too awkward, it was too soon for them to be in a breakout room. Now that it's been a year, they've kind of developed these like hardcore friendships and we're doing a live event as a result next year. See what I'm saying. Like now they're like ready to engage and be essentially in breakout rooms with each other, but before it was, it was too soon, it was too awkward and that was a mistake. So we removed that completely from the program and so we figured out what has worked.
Speaker 1:We've done more of that and now we feel like, okay, we're confident in this program is getting people incredible results. Now we feel like we can like market the heck out of it next year. Do you know what I mean it also builds your confidence as a creator, as an entrepreneur, as a leader, because you're getting people results in real time. You're gathering testimonials that you could use to sell the thing, and so betas are my favorite way of launching offers because it's noncommittal on both sides. Right, if it doesn't work out, great, you close the program and you use what you learned to launch something better. If it works fantastic, awesome. Now you can take that and you can scale it out and sell even more of it. But it just positions you to be in a place where you don't have to guess. You're actually creating with your audience and you are finding ways in which you could meet the problems that they want solved with an actual business model that works for you. So there you have it. That is my strategy for asking your people and working with your audience to create profitable offers, offers that stand the test of time, that meet people where they're at and give them amazing results, but also grow your business and your bottom line consistently.
Speaker 1:So I hope that this was helpful. If it was, would you let me know? Send me a little note on fan mail. I actually love when you guys message me. I haven't read some of your messages here on the podcast recently. But, guys, it makes my total day when you do. I so appreciate your sweet messages of encouragement.
Speaker 1:So drop me a note, let me know if you enjoyed this episode. What you can do is just look at the link underneath this episode. It's going to say text me, and you can just hit that link. It's going to essentially go directly to my inbox here and I can get your feedback and maybe even like shout you out in the next episode. Guys, there's a ton of cool changes coming to the podcast in the new year. I have promised you that we're going to launch our Dear Kim or basically our Ask Kim episodes. I already have two of those in the making as well as our marketing makeovers and our purpose-driven series is coming up for the new year. So it's going to be really cool. I also have to let you know, give you the heads up, that I am thinking of rebranding the episode. I've been doing a lot of the episode, the podcast. I've been doing a lot of research and I love the Business Launcher Podcast name.
Speaker 1:I love. That's our brand. That's not going to change, but we do need to kind of make the podcast a little bit more searchable. So we're going to likely change the name of the podcast and just have it be by the business lounge. So the business lounge will still be a part of it, um, but we're going to I think we're going to rename it a little bit make it more searchable, um, and kind of make it more representative of our brand and and who we are right now in this season, because so much has changed.
Speaker 1:Uh, our brand has evolved dramatically the last two, three years, um, and so I think it's time for it's time for a little bit of a change. I know people get nervous when I, when I say the word change, but listen, guys, we all evolve and I think change is a good thing if you embrace it the right way. So we're still going to have amazing content. It's still going to be, um, you know, very personal, very just you and me and Chris, um, you know kind of in the trenches sort of stuff, practical and easy to implement advice. But I think we're just going to focus it just a little bit more and make sure that it's easy for other people to find All right. So listen.
Speaker 1:If you love this episode, share it with a friend. It helps us a ton. It's a great way for you to support the work that we do. We always love having new listeners, new years on the show. I hope that you came away from it inspired and ready to take action. If you put this advice to work, let me know how it went over on again that fan mail inbox. You could just click on the link in this episode to text me directly and I will see your messages. I love you. Thank you so much for being here and I will see you in the next one. Un beso, bye for now.
