The Business Lounge Podcast with Kimberly Ann Jimenez
Welcome to The Business Lounge Podcast! Each week we'll share proven marketing strategies to help you build an audience of buyers, create impactful content, and grow a profitable business without compromising on your values with your host, Kimberly Ann Jimenez!
Kimberly is an Online Marketing Strategist, Educator, Founder and Thought Leader in the online marketing industry.
Having worked with 33K+ small business owners & entrepreneurs across an array of industries over the past decade, Kimberly and her business partner Chris Harris are obsessed with helping you level up your marketing game, and grow your bottom line.
They co-lead their flagship program, The Business Lounge, which teaches business owners & entrepreneurs like you how to navigate the confusing & often overwhelming world of online marketing and build an unapologetically profitable business on your own terms (and without compromising your faith, your family or your freedom).
Join us at kimberlyannjimenez.com/businesslounge!
The Business Lounge Podcast with Kimberly Ann Jimenez
S7 EP8: Facebook Ads, Trump's Win, & Non-PC Thoughts On What It All Means For The Online Economy
In this episode, we get a little spicy in a BTS convo with our coaching group about Black Friday, slow down in sales in Q4, FB Ads, Trump's win, and the future of the online economy.
Key Highlights:
✅ Trump's win and how it's impacted consumer confidence so far.
✅ Why October was the hardest month to sell anything online.
✅ Where consumers are ACTUALLY at economically (and how inflation is eroding the middle class).
✅ Why the popular vote is so important.
✅ And why NOW it's more important than ever to shift the relationship with your followers FAST.
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WORK WITH US:
✨ Join The Business Lounge Waitlist: https://kimberlyannjimenez.com/businesslounge/
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✨ The Prosper Plan: https://kimberlyannjimenez.com/the-prosper-plan/
Hit us up on Instagram and tell us your biggest takeaway from the show!
✅ Kim: @kimannjimenez
✅ Chris: @heycmh
✅ The Business Lounge: @thebusinessloungeco
Welcome back to the Business Lounge podcast. I'm your host, Kimberly, Ann Jimenez and familia. We are going to get spicy today, talking about what is happening right now in the online space, Like why are sales so slow in quarter four? How is the economy impacting all of this? How is Trump's win actually impacting consumer confidence? Why, like, the last last couple months have been the hardest months to sell anything online and where consumers are actually at economically Listen y'all. This is a spicy conversation.
Speaker 1:Well, you know, for sensitive folks, for people who are not used to being challenged on a different point of view or who are, like, easily offended, but our community inside TBL Plus, which is our group coaching program, and the Business Lounge, which is our other group coaching program, they've been encouraging us to have these conversations with you guys publicly. In fact, I got a message from one of our one-on-one clients last week who said this Kim and Chris, I'm listening to the TBL December session and the first 30 minutes where you guys chat about what's going on in the economy and politics would be an amazing segment to publish publicly. I was so captivated and I feel like no business podcasts are willing to touch on it because it's not politically correct. And she's absolutely right. You know, we're in a place in time where politics is something we can't ignore anymore, Like it has a direct impact on our wallet. It has a direct impact on the state of online economies. It affects, you know, everything in the world stage. There's a lot that happens that affects small business owners, entrepreneurs and the everyday Joe. As part of this crazy last five years of political instability and social shifting and changing. There's just a lot of things that are happening right, the rise of wokeism, the clap back is now here and there's just a lot going on, and so we have to talk about this. I agree with our clients. You know this is a conversation that is well past due to be published publicly. We've been having these conversations since COVID with our community behind closed doors, and if you follow me on Instagram and Chris on Instagram, you guys know we're constantly posting on stories. You know our perspective and how things are shifting and changing, and it's been an interesting ride. So what we're going to do is we're going to post a segment of that conversation that we had last week with our TBL Plus group coaching peeps, so that you can listen through and hopefully it serves you, Hopefully it gives you a better understanding of what's happening right now in the economy.
Speaker 1:Okay, let's get into the show Briefly. I wanted to touch on the convo that was going down on Voxer which I love about ads and what's going on right now with auction block stuff. You know noisy stuff. So, Chris, did you have a couple of thoughts you want to share before we just dive into content map stuff?
Speaker 2:Yeah, so yeah, ads are always weird during, specifically Black Friday. It's the biggest promotional push of the year. The costs go way up. It's really hard to even get like. You'll have a lot of people that run ads very low cost ads throughout the year, even just retargeting stuff, and they'll get approved, but then it doesn't display to anybody. And the problem is is you, you're not winning any positions. So that's what you're bidding on. It's a. If you look at it, it'll say, like you can pick what you're bidding for when you set up your ads and basically for most, uh, what you're doing is you're bidding on positioning in the news feed and the stories or what like. You're. You're buying those positions.
Speaker 2:Think like I always try to give real world examples, right, think like their particular highway through your town. Right, the billboard. Like the more if there's gonna be a lot of traffic. People are like, hey, I want the billboard Cause I know it's going to be a ton of traffic, right, and so they'll raise the rate and they'll be like, hey, this guy gave me a better deal, I'm going to present his stuff. And so, literally, you're not, you're not providing a winning bid to even show up at all. So there's a lot of noise throughout that season and it's you would probably have to triple your spend just to be able to, in some cases, just to be able to to win in the in the, the auction block, so we couldn't even do retargeting. This year I tripled the budget and it still wouldn't present anybody. So I know this year was particularly aggressive, keeping in mind also two guys. That, um, there's less of an ability doesn't mean it's bad, it just means that it's harder. But Facebook knows less and less about meta. Sorry, I'll get used to this. One day Meta knows less about you than they did previously after iOS 14.5 update, because they can't.
Speaker 2:Again, physical metaphor, the example I gave before is they had the whole day to be able to track everything you do online and they could see the sites you visited. They could I mean literally even maybe areas that we don't even want to know what they were able to track, and so they knew more about us than even the CIA, and the CIA admitted that. Now, after iOS 14.5, apple specifically was like nope, you can't track people around the web anymore. So meta now only has this amount of window right To be able to gather what you're doing, because it's only on platform behavior. So they can track you based off of how you're engaging on meta platforms, but they can't track you as like they could before, like what you're doing, sites you're visiting, interests that you have, and those are all factored into building those avatar profiles that they have.
Speaker 2:That helps you. We call it training your pixel. When your pixel is dialed in, it knows who an ideal customer is for you. So literally it was like investing in the nineties. Everybody made money. Before iOS 14.5, anybody could win with ads without any kind of I don't want to say without any strategy, but with very little strategy Like I could teach a chimp to run ads back in the, because it was literally printing money. They did the work for you. Now it's different in that you have to kind of know who your people are. You have to actually be a little bit of a good marketer. Um, it's easier to run them but it's harder to get them to win, if that makes sense.
Speaker 1:Yeah, totally. So let me kind of summarize real quick so, Chris, would you say because I love what you're saying, it's so true Before iOS 14.0, 14.5, something like that 14.5 was the update right?
Speaker 2:That was a couple of years ago.
Speaker 1:It was a lot easier to find the right audience without having the best messaging, but the management of the campaigns was brutal.
Speaker 2:Yes.
Speaker 1:So like getting it set up, having it run, having it actually scale out, I'm talking there are agencies that just focus on managing ad campaigns for big people like Amy Porterfield, murray Fortleo, like none of them run their own ads they would have. They would outsource that to a full blown agency, not because the messaging needed to change necessarily as much, but because a creative would get sale. Like it was a lot of work to have to refresh campaigns constantly, now it does it for you. You don't have to test audiences as much. You don't have to, like you know, create look, don't have to test audiences as much. You don't have to, like you know, create lookalikes and upload custom audiences as much as you used to be have to do that.
Speaker 1:Now it's more about messaging they do a really good job at managing the campaign for you kind of managing your audiences but the messaging part is what you have to have dialed in.
Speaker 2:And you can get, and you can get away with really aggressive stuff now.
Speaker 1:Yes, there were a lot more rules back then, like we got our account shut down because I was retargeting the business lounge and the business lounge page happened to have a phrase that inferred that people were like gonna make more money, and so I couldn't do any of that. I had to only run content marketing ads, because if I ran anything about growing a profitable business it was like shut down, you're done. Um, so you couldn't even say the word you couldn't.
Speaker 2:You had a ratio of how many times you could say the word you yes, you can't even say, you why?
Speaker 1:oh you, you couldn't say you now those rules are gone, which is really nice.
Speaker 2:Um, no text or a small percentage of text on the creative like a, like it was like one it couldn't cover more than 20 of the ad you can't have.
Speaker 1:The creative can have any text on it.
Speaker 2:Basically back now, that doesn't matter now you can be like buy my membership and lose weight with this program, before and after, and it's like what? Like no way you would have got shut down, it wouldn't even. I mean, you literally would have hit submit and you would have had a notice on your account within minutes that your account was banned for life, like literally. So they're not doing that anymore, which is great, but it does require. Now the battle is about the creative has to be great. The creative has to be and primarily, video ad is what's really working.
Speaker 1:And the reason they're doing that, guys, is because they're bleeding money. They're bleeding money, and so they're pulling back. I think that's my perspective. I don't have evidence to prove that, but that's my perspective. They're pulling a lot of their rules and regulations so that they can have more advertisers. What happens, though, is that there's a lot of competition too, so weird, freaking quarter four y'all we have never seen a quarter four be this freaking insane. You are right, erica. In that election season just turned everything upside down.
Speaker 1:We thought that Trump winning was actually going to mean like consumer confidence was going to come back a little bit faster. But people are just I. That's. The sense I get is like they're holding their breath and like on edge about what's going on, and I'm validating that by seeing all of the like. I'm tracking trending, trending keywords and trending like trends just phrases on X, on YouTube and on Google, and it's insane. I feel like people are watching Trump's picks like they're watching the NFL draft, like just on edge. You know every single nominee. They were trending immediately on Google, trending immediately on X, and I think that people are really scared. They're just scared. They're scared right now that we're going to go into, you know, the next world war that we're going to seriously get into. I mean, we're there right.
Speaker 1:Yesterday Major escalation with Russia.
Speaker 2:A rumor of an alien invasion. Literally yesterday, Everybody was sharing their UFO videos. I mean, it's just like what?
Speaker 1:It's very weird times. Um, I think things will hopefully get a little bit more stable towards the beginning of next year.
Speaker 2:Aliens are fallen angels. Don't fall for that lie.
Speaker 1:We're going to go down a rabbit hole. We're going to go down a rabbit hole, y'all Um, but we'll leave that one for a podcast. I don't rabbit hole y'all.
Speaker 1:But we'll leave that one for a podcast. It's true, it's absolutely true. I believe that too. But I just want you to know, from a business perspective, that it is weird. It's super weird.
Speaker 1:We have had the slowest Black Friday on the public side of the business that we have ever had, ever in history. Now, what is weird is that, erica, to your point, we still got we probably got more traffic than we ever have to our Black Friday campaign. Like people were opening our emails like crazy, they were clicking on our emails like crazy. We had the lowest price point we've ever offered it at, and yet it was the slowest Black Friday on the public side. On the TBL side, it was fantastic. So what that shows me is two things. One, either people are really strapped and they're having to decide between Christmas or investing in a business, like that's where we're at right, like we are in a serious financial predicament that we've been on for three, four years now and it's kind of coming to a head, or people are really being selective with who they want to buy from in terms of relationship, and so we've established a pretty hardcore relationship with TBL, with TBL plus, with TBL coaching, and that's still working, that's still selling. But people are like do I want to invest with Kim or do I want to go invest with this person and this person? So there's more competition on that side, and it's one of the reasons why I'm glad we're launching Content Club. Remember, I told you guys about how we really want to establish relationship with a really wide amount of people beyond our free content, and so I don't know. I'll keep you posted on how that works out. But it's just a weird season. What used to work is not really working anymore. But I'm also seeing a lot of people go hire a ticket and coaching seems to still be the thing. So if you're selling courses, memberships, that kind of thing, really be thinking about done with you instead of just standalone courses. That's what we're seeing really like the market demand right now. So it's an interesting, weird, awkward time and I don't want to make too many assumptions because I know that the timeline that we're living in is so strange that if I start making assumptions and I start pivoting, I might overcorrect. Does that make sense? So I'm kind of waiting a little bit to see what happens in the beginning of next year and then we'll we'll make a decision. Okay, we're going to go all in here.
Speaker 1:I have ideas, but two things that are going to be critical for next year long form content you need to build a relationship. People are pulling back from the creators that they're listening to, from the leaders that they're listening to. They're shortening, you know, kind of like their appetite for content and they want to go deeper with people that they really like. So long form live interaction if you have it, if you have the ability of doing that and then making sure that you are very strategically changing the relationship with the people who follow you online If you don't change the relationship meaning you don't get them on the email list you don't get them to go deeper and listen to the podcast, watch the video, read the blog they're out, okay. So we have to be faster and more agile at how we intentionally switch the relationship, and that's one of the things that we're really focused on for next year in our business, and it's why we're experimenting.
Speaker 1:Okay, do we want to do a live podcast? Do you want to do a paid podcast? Do we want to go content club? So I'm trying to help you guys kind of interpret the moves that we're making so that you can grab what is helpful and then leave what is not. But I still think ads are going to rip once things stabilize, especially in the new year. I think that's still. That's still the play, whether they're in different platforms, whether you go Pinterest, you know, maybe Facebook and Instagram become too busy, so maybe you go Pinterest, maybe you go YouTube. There's a lot of platforms that I don't think are totally oversaturated just yet. What?
Speaker 2:do you?
Speaker 1:think Chris, Sorry, I went really long.
Speaker 2:So I want to validate, because Kim says something really important. We don't want to speculate. We make decisions. The same way, we tell you guys make decisions based on your numbers. We're always looking at numbers. So I have two specific charts that I want to show you guys, and this is not to scare you, this is to empower you, and we're going to tie it home here because I don't want this to be a source of fear. I want it to be a source of market understanding and then we make a plan based on that. So, really important here we have reached the highest point in US history of credit card debt consumer credit card debt. Now we've also, at the same time, reached the lowest point of personal savings. Now you see a big spike here right In 2020, this was from the stimulus money, so all those STEMI checks they got printed out put a massive spike. Well, what happened is and we told you guys at this time in our Thriving in Economy workshop that caused mass.
Speaker 2:So we have two. There's two forms of inflation. There's monetary inflation. There's pricing inflation. One is bad fiscal policy. It's printing hundreds of billions of dollars and sending it to other places, like Ukraine, right Now. More money printed means your money's worth less. So 80% of the dollars in circulation right now were printed in the last four years. So imagine if you're playing Monopoly and there's a certain amount of dollars on the board and then all of a sudden, somebody comes in and dumps a whole bag of more dollars. Well, it's not scarce anymore and so therefore it's not as value, because scarcity is in relation to what comprises five elements that make money sound, and scarcity is one of them. Right? So when you print a bunch of money, the money is actually worth less. So inflation is really a hidden tax on the public.
Speaker 2:Now we told you, based on what we were seeing with both energy policy, printing of money, you were going to see consumer goods go up. It was not going to be transitory, it was going to be long-term inflation. But also there was nothing that showed us there was going to be a trend reversal on the inflation that was actually happening. So this is what happened. Everybody had money. Yay, we're happy, but guess what? The money's actually worth less, meaning things cost more, and that now led to what we see, which is the lowest rate of personal savings and the highest usage of consumer credit card debt in the history of the country. So people are strapped Now.
Speaker 2:Second note you have a lot of people that locked in a low interest rate, right? So the housing market's quote unquote frozen. Realtors won't ever admit that, but it is because the numbers tell us that. But what we're seeing is people that locked in a low interest rate and they don't want to move on their position because guess what? Rent has gone up, the housing costs they're going to go spend double or triple for another house in addition to a 7% interest when they're locked into a two. So it doesn't make any sense. But they got that property tax bill and it went up 3x and they're paying $12,000 a year in property taxes. So here's the problem, guys. Look at the housing bubble in 06 to 07. We reached 39% at its peak of income to housing. So debt to income basically meaning like the amount of money that you're spending for your home right in relation to your income was almost 40%. Now we're up to like 43%. I think is the average right now.
Speaker 1:Like y'all, 40% is outrageous. That is like think about that. People, 15 to 25% of their income goes to taxes. On top of that, that's 40% just in rent. That's one expense, okay, One expense. That's out of control, Like that's unsustainable. That means people have to make really hard decisions about where they're going to invest their money, where they're going to pull back. It's crazy and we get messages all the time about this. So people are like I'm going to lose my house in 30 days. I need help. And it's like what? That's a ton of pressure for us to be like holy crap, we have to lead through a really challenging economic time. Open your mind to another reality, because two things can be true at once.
Speaker 1:people are still spending money where they want to spend it because we went out on black friday and the freaking parking lot was packed, packed. We go to a mavs game and people happily pay 1k to be there. Like you see, they spend where they want to spend money and, at at the same time, where it's almost like. This is exactly what happens. I'm sorry to say it, but this is what happens in socialism. Okay, it's the haves and the have nots. Socialism is literally just a little bridge to communism and you start eroding the middle class. So it's people who have the finances and boom, they can, you know, pay the checks and put down the money with no problem. And then you have people who, literally, are going to go straight into poverty. All right, so that's the problem.
Speaker 1:And why, Chris and I are so outspoken about politics because they inform policy and they affect people. We have to have a strong economy and then we can address social problems. We can't do it the other way around. It just doesn't happen right, because we're creating a complete disaster with our economic policy the last five years, and so we're in a place where our country is the weakest it has ever been economically on the world stage in terms of foreign policy, and people are freaking out like we saw. This is why, when we look at the election numbers, it's mind-blowing how much people spoke with their vote, right, it's mind-blowing never in my life did.
Speaker 2:I think that ohio would be more conservative than new york is liberal. What like that? Just like that just blows my mind. I'm from ohio so I like, I know that's a very purple state. Like I remember all my family was hardcore vote clinton. Like hardcore, um, because, and they balance the budget. But what's happening now? Guys, I always tell people this this ain't your granddaddy's politics. Right now, there's some weird stuff happening. There's a whole realignment of things happening. It's very strange. So I always tell people you need to be a critical thinker. If you're traditional red team, blue team, you're going to get lost in the muck of all this madness. It's, it's.
Speaker 1:The lines have been blurred you got to play up here. If you're playing 2d, you're not going to see it. You got to play 4d, okay, because? There's a lot more right. I mean, look at so people at.
Speaker 2:So people said this there was a picture and it was Trump, it was Elon, it was Tulsi, it was RFK Jr and it was one other, and it was like they're all former Democrats, every single one of them. They're all former Democrats, which was crazy, but I didn't think about it, but I was like it's true, they are. So, yeah, it's a very strange time and place, but what we are seeing is exactly reflective of that. It's people will pay for low ticket subscription or they'll pay for your high ticket coaching. Now there's also the AI conversation too.
Speaker 1:There's the AI conversation.
Speaker 2:There's also AI, that's. That's it's. It's weeding out the bros in the market. So if you're a bro that's just hacking in the space, but you don't have depth of knowledge and domain expertise, what's happening is is that your level of information is so superficial and surface level that people are basically just going to chat GBT to subsidize that Right? So if you can't work with people and say, okay, I'm in brain overload right now, Like I have 10 trillion ideas, I have a million different forms of copy that I could use, what should I use?
Speaker 2:And so we have adopted internally the saying of give people answers, not information, Answers over information. Because when we give you guys an answer that goes and makes you money, that's it. You're locked in, You're going to show up, You're going to be invested, You're going to be engaged and you're going to show up, You're going to be invested, You're going to be engaged and you're going to be like, hey, ChatGPT is great to help me, but Kim and Chris are going to give me an answer from this information that I just found. Right. And if you're not doing that? And if you're, I said this morning on one of my stories. I said you have two levels of specificity. You've of them. If you have both, you're winning big. You have to have market specification, meaning you either serve deep with a certain avatar meaning I provide marketing consulting for X industry, right, Like I'm a marketing consultant for dieticians. That's one level of niching down into specificity. The second one is specific outcome, like specific way you help people but then it can be a broader market, right? So like, let's say, you're helping people with Instagram, growing your Instagram, but you're specific to Instagram but for anybody that wants to grow their Instagram, but you have at least that layer of specificity. The people that are winning big that we're seeing are people that have both layers.
Speaker 2:Amber Lida I am so jealous of Amber Lida because she sits on a literal gold mine. She's a marketing business coach. Marketing coach, right, Pretty much, for therapists that want to have an online therapy practice. It's like specificity on top of specificity and that's why her launches she's having historic launches, because why the people that are all in, the people that are in the deep end of the pool, not dipping a toe in the shallow end, it's money-making time. They've got to make it work because they're feeling this pressure of the economy, so they're finding who they align with. They don't have time to be sample sizing. They don't have time to be, oh, I'll try this. Oh yeah, whip the credit card out. This is fun. Maybe this will work. Maybe this will work. No, no, no. They're very guided with where they're spending their money and they're having to be very calculated in how they spend their money.
Speaker 2:So you guys are all in, like our, our TBL side upgrades normal rate. People wanting to lock in lifetime, wanting to lock in coaching normal rate. Because you guys know, hey, it's serious time for me. Kim and Chris can help me make money. I'm seeing my counterparts go launch a sales page and make $10,000. This is where I need to be. But if you don't have a relationship and if you're not specific, you're just noise in the ether right now.
Speaker 2:Yeah, so I feel like we're ranty today.
Speaker 1:You guys, just you guys just give us a little bit and it would just go all in right. Like, you have to come to our December TBL workshop. It's going to be on the 19th of December. We're just going to talk about our 2025 predictions, everything that's happening in the market. We're going to unpack it.
Speaker 1:We've been building this for the last three months of like, what are we seeing new? What's trending, what's working? And there's like two major categories guys of like okay, it's, it's weird right now. And it's like two major categories. Guys of like okay, it's weird right now, and it's probably going to get weirder while we course correct and figure out, how the heck do we fix this major problem that we have at multiple levels, that we've been carrying for decades in this country, particularly the financial issue with inflation, and like, how do we, how do we get back to the gold standard? How do we freaking stop printing money left and right? Like our government thinks that, like, we're just going to print infinitely? That's a major problem.
Speaker 1:How do we course correct in terms of like technology and AI, and how do we like shift gears on censorship but not allow, you know, a ton of hate speech on a platform Like, how do you do that? Right? There's just there's so many things that are happening right now and what's weird is that we're stuck in the crossfire Like there's a battle right now. It's spiritual. I believe it's a spiritual battle, I think it's an informational battle, I think it's more like a war and it's also a financial one.
Speaker 1:There's three different layers to this right, and so we're caught in the crossfires because the battlefield is online, it's information, it's media. That is what's happening and what's so weird, because we don't have a declared war, but we essentially do, and so there's just so many layers to that and, as online business owners, we have to learn how to navigate that. I think a lot of people just are afraid to talk about it because they'll get crucified for saying the wrong thing, but at the end, like we're at a place where we just can't not talk about it. You know what I mean.
Speaker 2:Like this has escalated so much. It's changed a little bit, though. We got massacred a few years ago when we started speaking up about things. We were a little early. We weren't wrong, we were just early. That happens often for us, unfortunately, that I give full power, to the full full. Uh, glory to the holy spirit for that, by the way. That's, that's just discernment. It had nothing to do with us and our own merit, but we got crucified for some of the things we were saying and everybody's like yeah, I'm so glad you say that, like it's so true. Yeah, the enemy has. The enemy has fully revealed himself in many ways.
Speaker 1:The energy has shifted, for sure.
Speaker 2:The energy has shifted. Wokeism is dying, a hundred percent. Wokeism is dying. It was always a demonic thing. Most of it most of it was was hijacked into to a demonic thing, sorry go ahead, Chris. But I do think that the sea of opportunity is absolutely coming. I think we are winning back.
Speaker 1:That's what I was going to talk about.
Speaker 2:next we're winning back the culture. In fact, bible sales were up 22% this Black Friday. Yeah, people are running back to church, people are running back to God, especially millennials.
Speaker 2:Because the antidote to chaos is God's perfect order. And so people in this chaos, in this season of chaos, they're running back, maybe in ways they never have before. I can't tell you guys how many I have friends. I just attract I'm I'm politically homeless. I'm kim makes fun of me because I'm I'm more of like you're forward thinking. He calls me a lib, like it is what it is you're such a liberal?
Speaker 1:but I, so I attract friends don't think that I'm like that person.
Speaker 2:I know, I know but like I have friends that wear cosmo pants, like tight spandex pants, to go to like hot yoga, like that's the kind of like I have friends that are total bros that want to go shoot guns with me and then I have guys that want to go to hot yoga and they show up literally with like cosmic universe I'm not even joking.
Speaker 1:He went to take me literally with like cosmic universe.
Speaker 2:I'm not even joking. He went to take me to a third eye cafe. I'm not, they're sitting around all day trying to. I don't know. They were drinking cacao and, um, he gave me the stuff. It's called uh, it's from like the top of the himalayan mountains.
Speaker 2:It's supposed to open up your, your, uh, your pineal gland babe, we're getting down the rabbit hole I'm telling you, it's like I have wide spectrum group of friends here but all of them are like low-key, like yeah, bro, go trump. I'm like what? Like it's been like low-key, it's been like a huge shift. That I'm like it really surprises me. But I think we're all, mostly, I think all of us coming to uniformity in conclusion that like we've gone too far, like this has gone too far, and I think we're rallying around I call it the radical middle. I think we're rallying around that and I think it's you're starting to see people be like there are common belief systems that we hold as a people in this country and this, this, this, is not it. And so I think you're going to see now, with a lot of what's happening is fiscal policy change, a lot of realignment, but probably maybe some of the biggest opportunities that we've seen, at least in our lifetimes, for sure.
Speaker 1:Seriously though, like for real, the guys like we're very bullish on businesses right now. We're very bullish Like there's going to be massive opportunity, and the reason for that is because we're going to see deregulation like crazy. When you see deregulation, you see true market competition and that brings about a lot of new opportunities, A lot of things that have been held back, and just because of overregulation, you're going to see a lot of the market just shift and evolve. If we can figure out how to get through maybe the next 12 months of instability and chaos, I think we're going to see just wow, like economy is going to boom. We're going to see new opportunities pop up everywhere. There's going to be easier ways to sell online, which I'm so freaking excited.
Speaker 1:It's interesting we're in a centralization cycle on the internet and at the same time, in finance, we're decentralizing and media we're decentralizing. It's weird. It's so weird to see this. But we'll explain and unpack all of that in that workshop, Unless you guys want us to just keep talking about that today and we'll go forever. But we had planned to continue the content maps, the content map, the messaging map. So let us know, because if you want to have that conversation, we will. We'll just take it wherever you guys want us to take it today, because it's kind of a weird session in terms of timing can mention regulation.
Speaker 2:Elon said that to launch a spacex missile it actually costs more and takes longer to get through the bureaucratic red tape than it does actually build and launch the missile I know that's insane that's ridiculous. That's crazy. What was it? The train, the high-speed rail in california. They spent 1.5 trillion and all they have is 50 feet of concrete with no rail no, we're not doing this. This is insane that is so crazy okay, fam.
Speaker 1:So let us know in the comments do we, do you want to? Do you want us to keep talking about all this craziness, or do you want us to get back to and finish um, the messaging map? I don't mind either way I'm happy with it.
Speaker 2:Nicole, don't get me started on california I saw wells fargo announced they're leaving san francisco. That's a huge deal. They're a staple of that, that city. That's a big deal oh yeah that's right, holly's in california too.
Speaker 1:I forgot about that she's been making faces at us, so that's why I know that sad man.
Speaker 2:It's a freaking beautiful state, my goodness.
Speaker 1:But I have hope. I have hope y'all, I have hope People know what's going on. All right, fams, I hope that you enjoyed it. That was it. That was the clip. Let us know by texting. You could literally click on the link that says text me underneath every single of our episodes, whether you're listening on Spotify or listening on Apple podcast or any of the other podcast players and let us know.
Speaker 1:Would you like for us to have a dedicated segment on the podcast where Chris and I unpack what's happening right now in the world culture, politics, uh, you know, technology, finance, everything that's impacting the online space, like how it actually impacts the online space, what it is that you need to be preparing for and shifting and pivoting in your business as a result, so that you can stay ahead of the trends. Let us know, we'd love to hear from you Again. You can use that link to text our inbox directly here on the podcast. I can't text you back, but I can read all of what you send through our fan mail.
Speaker 1:We love you, we're blessing you, we're excited for what's to come in this season, despite the challenges that have, you know, really been upon us the last five years, but especially the last probably six months has been really rough for a lot of people in the online space, yet we are still very excited about what's to come. There is more opportunity than ever on the horizon, and so I'm excited to get through maybe the next couple of months of shifts and changes that are probably going to be a little painful, but in the end it'll all be well, and we know that because our ultimate faith is in Jesus Christ, and that is the most amazing part of this whole story. So I love you. We'll see you in the next one, un beso. Bye for now, thank you, you.
