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The Business Lounge Podcast with Kim & Chris
Welcome to The Business Lounge Podcast! Each week we'll share proven marketing strategies to help you build an audience of buyers, create impactful content, and grow a profitable business without compromising on your values with your host, Kimberly Ann Jimenez!
Kim is an Online Marketing Strategist, Educator, Founder and Thought Leader in the online marketing industry.
Having worked with 33K+ small business owners & entrepreneurs across an array of industries over the past decade, Kimberly and her business partner Chris Michael Harris are obsessed with helping you level up your marketing game, and grow your bottom line.
They co-lead their flagship program, The Business Lounge, which teaches business owners & entrepreneurs like you how to navigate the confusing & often overwhelming world of online marketing and build an unapologetically profitable business on your own terms (and without compromising your faith, your family or your freedom).
Join us at thebusinesslounge.co
The Business Lounge Podcast with Kim & Chris
S8 EP9: From Followers to Buyers: How Online Businesses Can Attract 1,000 True Fans That Buy EVERYTHING
What if you never chased virality again—and still grew faster and more profitably? We make a strong case for building 1,000 true buyers instead of courting a million passive followers, and we map the exact path to get there. The shift is simple but radical: stop optimizing for likes and start optimizing for sales by designing content that attracts the right people, connects by dissolving their doubts, and converts with clear, confident offers.
🔗 Links Mentioned:
Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge for a free strategy chat!
Check out our coaching:
https://thebusinesslounge.co/academy/
Snag the Content to Customers Playbook:
https://kimberlyannjimenez.com/content-to-customers-playbook-ads
We unpack the Attract–Connect–Convert method and show how it fits into a three-phase roadmap: capture (your first $100k with on-platform content), monetize (supportive assets like sales pages and emails), and scale (amplify proven winners with ads). Along the way, we break down why trust—not reach—is today’s most valuable currency, why modeling influencers won’t build your business, and how specificity in your message becomes a magnet for the buyers you actually want. You’ll hear a real client win—$20k in sales from a post with 18 likes—proof that aligned content and clear CTAs beat vanity metrics.
We also demo Spark, our AI content assistant built on our frameworks. Spark creates strategy-backed calendars, objection-busting captions, and carousels with conversion psychology baked in—so you ship consistently and sell without feeling salesy. Pairing the right tools with the right coaching is how you move from information overload to answer-driven execution, build momentum, and keep it.
Ready to trade popularity for profitability and build an audience that buys? Hit follow, share this with a founder who needs focus, and leave a review with your top takeaway so we can go deeper on it next time.
Content To Customers Live Workshop Sign Up!
➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content? 🤝 Come work with us! Text "COACH" to (866) 498-2080 or DM us on Instagram for a free strategy chat! https://www.instagram.com/kimannjimenez/ https://instagram.com/heycmh
I'm pretty sure, and I can ask her to clarify, but I'm pretty sure she made over$20,000 from this one post alone. Imagine if your whole life was just to wake up and create content. That's all you had to do.
SPEAKER_06:Exactly. So that's what they do. They create what? Entertainment content. Yeah. That's all they create. They are not creating attraction content, they're creating entertainment content. It's not just a thousand true fans. And so it brings about this mindset shift from a focus on popularity to a focus on profitability. That's why six years ago we coined the term profitability over popularity.
SPEAKER_00:He looked over and he said, three people put out their wallets because they knew you were ready to buy whatever it was. They didn't even care what it was. They'll ask us to pitch them. Be like, you haven't pitched us in a while.
SPEAKER_06:What's up, Amelia? It's Kim and Chris. And you're listening to the Business Lounge Podcast.
SPEAKER_00:In each episode, we'll break down all the latest in online marketing, give you all the details on what's working now to turn your content into customers, boost your leads in sales, and scale your business fast.
SPEAKER_06:All without compromising on what you care about most. Faith, family, and freedom. And listen, it's all real, raw, and unfiltered. So let's start the show. Welcome back to the Business Latch podcast. I am your co-host, Camillian Jimenez. I'm joined by Chris, which we love doing this season eight of the show. Everyone's loved our combo. So I think we're gonna keep going. We're gonna keep rolling.
SPEAKER_03:Just keep doing it.
SPEAKER_06:Um, so we're so excited, guys, to be back for part three of our content to customers series. If you have not been caught up on the first two episodes, we talked about content traps in the first one, and then we talked about all the different strategies that you could be unlocking to add$10,000 to$40,000 to your bottom line just by posting content, which is really exciting because it's a different way. It's a new way of doing content. We're entering a different era. Um, and today I'm super pumped because we're gonna talk about the secret to having an online profitable business that stands the test of time, and that is to get your first 1,000 true fans. Now, just because you already have an existing following and maybe you're already making money, that doesn't necessarily mean that you have a thousand true fans, does it, Chris?
SPEAKER_00:It does not.
SPEAKER_06:And so we're excited to unpack the strategies today, help you think about new and fresher ways in which you can actually attract buyers, monetize your business, and do it all while sell serving with a lot of integrity.
SPEAKER_00:Here's what's gonna help you guys get ahead more than anything. If you take anything away from this episode, just remember this core concept that I'm gonna tell you right now. The market expanded and went wide. Right? Everybody, not everybody, but a lot of people got started doing this thing. When we started 10 years ago, that wasn't the case. There weren't many people that were using content the way we do to amplify message and sell products and services. So it went wide. When the market goes wide, you win not by just being more wide, but by going deep. Right? So the market is aware now that people sell things on the internet, that people use content to promote their business. That wasn't the case 10 years ago. People are like, I don't understand why are you posting content. Now you want to say, show why you're different. So when everybody else is trying to go wide and just be even more funny and cutesy and engaging on the internet, it gives you the opportunity to go deep and actually take all that amplification into actually driving more customers, and you don't need a huge following to do that. In fact, in some cases, due to we talked about societal implications, people actually trust smaller creators. Think about like the independent podcasts you listen to instead of mainstream media, stuff like that. They actually trust people that are more niche and specific. People want to know when things go wide, what's for me though? Not what's for everybody else, and I gotta piece it all together. They want an answer for themselves specifically. That's where you can get really, really deep. When I say deep, that's what I mean is connecting with them on those niches, right? And connecting with them on that differentiation. And that's what we're seeing play out both in society, but also with what's working in content.
SPEAKER_06:Yeah, and I feel like we get this question all the time. But Ken, how do Kim and Chris, really, how do we actually stand out in a busy marketplace?
SPEAKER_00:It feels like yeah, it's a courtesy method.
SPEAKER_02:It's only because I'm the content person and you are more of the sales visionary offers person.
SPEAKER_00:Um They don't like my ninja turtles shirt. Not true.
SPEAKER_06:Not true. But we do get this question a lot, and that's you know, how do we stand out in a busy marketplace? Like it feels like things are nose, noisy, nosy. Noisy on that.
SPEAKER_03:Nosy and noisy.
SPEAKER_06:I can't say both. Anyway, so really noisy. Everyone seems to be creating content. You have content creators and influencers who have stepped into the game and have changed it forever in many ways. And I think that online businesses start feeling like they're falling behind.
SPEAKER_03:Yeah.
SPEAKER_06:And also like they have to compete with creators and they have to compete, compete with influencers in order to actually stand out, sell their products, pro programs, and services. And that is not necessarily the case in the way that we think about it. And so, what we're providing for you today is a totally different way of thinking about content. And so, what's crazy, Chris, is like this concept has been around for a long time, but very few people actually know about it, talk about it, or implement it.
SPEAKER_03:Yeah.
SPEAKER_06:And we have held on to this theory for a really long time. We built both of our businesses with this theory. Yeah. And we see it play out in our clients' lives and in their businesses every single day. And so I love this concept of 1,000 true fans because we are not the authors of it, but I think we have taken it to the next level and evolved it in many ways.
SPEAKER_00:Totally agree. So let's jump into it. Kim's got a baller, a little set of slides for you guys. We have slides today.
SPEAKER_04:We got slides. We're fancy.
SPEAKER_00:Yeah, but this will this will really drive it home. Uh, and it's layered into our content to customers method. And that's what we mean by we've taken it to the next level. And so Kim's gonna walk you guys through this because um, yeah, I think you're gonna get some pretty significant takeaways here.
SPEAKER_06:I love it. So, what is a true fan anyway? I think that's a question a lot of people are asking. And the reality is if you go to the next slide, Kevin Kelly was the person who originally created this concept. And it started as I think it was uh a blog that he wrote, and it just kind of went viral back in the day when blogs were like super popular. And they they still work now, but in a different way. But he defined it basically as a fan that will buy anything that you produce. And originally it really was for artists.
SPEAKER_00:Notice it says not like all your stuff, engage with all your stuff, comment on all your stuff.
SPEAKER_06:Buy buy all your stuff. And it was really a way for artists to break through and become independent creators. Before creator was a thing. And I love this concept because it you could see the chart here. It's all about popularity versus products. And the mega artists or the big names in our space, right? They make money by selling a few products to a ton of people, right? That's kind of like what you see on that left-hand side where the popularity train is really intense. Go ahead.
SPEAKER_00:It's like a movie, right? So uh the latest Tron movie just came out. I'm a huge Tron nerd. Probably don't even know what that is, right? That's because I'm proving my point here. So Tron really caters to a certain demographic, super hyper nerd, big visionary type dreamer folks. And they don't try to be mainstream. In fact, when they've had pitfalls in the franchise, it's because they try to be mainstream.
SPEAKER_03:Right.
SPEAKER_00:So they really lock in. They know they're not gonna appeal to like the Megas, they're never gonna be like the big Disney princess movie that appeals to all demographics. And so they're just like, we just need our loyal true fans to show up. And in fact, this kept the franchise alive for like 40 years. And even when the franchise is basically dead and nobody's watching it, um, they come out, they just came out the latest one because the the the true fans, the super fans kind of like dictated that it come back again.
SPEAKER_06:Yeah, I love that. That's a very relevant example because as we see in the second part, you see, oh, just go back right there. Yeah. The artists with a thousand true fans, their whole game is to sell more products to the same people, right? So more products to a few number of people. That's what Tron has done. They come up with the next movie and the next movie and merch and all these different offerings um just catered to their super fans. And the movie might not have crazy, you know, amazing revenue. They'll do like half a billion.
SPEAKER_00:It'll do like half a billion in revenue more than we can. Total. Total. Right. Which is not great for like your mega movie situation now, right?
SPEAKER_06:Right. But it's as long as it's profitable, it's great. And so I think that this is a really interesting concept that a lot of online businesses, at least like the OG people in our before the people who came before our time, I I think we're generation two in the online space. Yeah. And then there's generation three. And generation three, or you guys, you don't know about these concepts as much because generation two got taught a lot of this from generation one. True. And so generation one is very aware of the power of a thousand true fans. They've built businesses on it, but it's not a concept that a lot of people talk about.
SPEAKER_00:It's true. We did skip a generation, right?
SPEAKER_06:We skip the generation. And so one of the things that um we're really passionate about is like showing you guys these principles that are timeless, that are tried and true, that are proven. And I love this idea and this concept because if you think about it, you are really just attracting a thousand true buyers. Yep. That's what it is. It's not just a thousand true fans. And so it brings about this mindset shift from a focus on popularity to a focus on profitability. That's why about six years ago, we coined the term profitability over popularity, right? And a lot of people get mad at us and they think that we're saying put profits over people. We're not talking about people.
SPEAKER_00:People get really salty about the weirdest things.
SPEAKER_06:No, we're talking about profitability over popularity. We're comparing two separate ideas that one, right? Popularity is let's become super mega celebrities on the internet, which I am all for, if you can also be super profitable. And the reality is what you talked about originally is that most people are trying to cast a ginormous net so that they can monetize a small, tiny percentage of their audience. Yeah. I think you gave the example of The Rock in the previous episode. Yeah. Um, I don't know if you want to mention that again, but it's so good.
SPEAKER_00:Yeah. So he casted a huge one of the biggest nets in the world. I mean, he casted 395 million. I went back and checked, it's just under 400 million in just Instagram, his Instagram follower account. And it was one it's one of the biggest box office blunders in a long time. Like it only did like$8 million on opening weekend. And so, you know, the idea of like casting this huge net and then hoping to bring in fish from the sea, I think what we're seeing now is people are getting very specific about where they're fishing. Yeah. Right. And that's really what that is. And they're being like, no, my fish are here, and I'm gonna go there and I'm gonna speak with a specific message that attracts those versus just having a bigger net, which is great news for you, and it's great news for everybody because we all get our little corner and it's a lot easier to find that. Guys, this method is much, much, much easier because it just requires proper messaging, the right offer, and speaking the right language to the right person.
SPEAKER_06:Yeah, exactly. And and that's what we love about it. If you go to the next one, I love this quote from Brian Clark. He says, Audience first is really the idea that you build that group of people by providing them value. And so this is a concept that got very lost over the last 12 plus years in the online space. We used to talk about audience first. We used to talk about a thousand true fans. Um, and we're gonna run it back because it's so important in this era where we have so much noise, it's still crowded. Ads cost more than they used to, right? We have a lot of people entering the conversation.
SPEAKER_00:Um, and so when he says audience first, not engagement first.
SPEAKER_06:Exactly. Audience first, person. It's all about connecting with the right people and then taking them on a journey with your brand in a way, you're co-creating with them. Yeah. And it's so powerful because when you're listening to people, when you're engaging with them and you actually are actively solving their problems, they're building this loyalty and this trust with you, which is so needed in a marketplace. Like we talked about in the second episode, the last episode, how trust is at an all-time low. Institutional trust is completely eroded. We talked about the 2025 Edelman uh report that came out, trust report. And that was mind-blowing to see, you know, even five years post-pandemic, people are still feeling like they trust institutions less and less. And so they're looking for our alternatives. And that is such a powerful thing. So, really, what we're talking about with a thousand true fans is this idea of a three-step roadmap. How do you actually acquire a thousand true fans? Um, and how do you build up to your first six figures, your first maybe$300,000, and then multiple millions of dollars afterwards. We'll talk about how it fits into the content to customers method later, but essentially it's three things. This is your content funnel. This is how you actually attract those first 1,000, three fans. You do three very simple things. Number one, you attract your ideal person by speaking that right message. You connect with them and build relationship through content pieces like this podcast.
SPEAKER_03:Yeah.
SPEAKER_06:And then you make them an offer, right? You convert them from fans into super fans, from fans uh or from followers into buyers. And that is such a powerful thing.
SPEAKER_00:I would say, right, just with what we see. Let's talk about some mistakes. And by like show of hands, obviously, like maybe in the comments draw below, like which one you're guilty of, right? I think a lot of people, they're just trying to engage new people all the time.
SPEAKER_06:All the time. Right?
SPEAKER_00:Just new people, new people. Did I get more followers? Then engage new people.
SPEAKER_06:Right.
SPEAKER_00:And they're not doing a lot of this. They're not doing a lot of actually showing why they're different, connecting and building a relationship. And they're never doing the convert stuff.
SPEAKER_04:Right.
SPEAKER_00:Right? Maybe they have like a little link in their bio that says like my thing, but they're never actually creating content intentionally that drives people to their product or service unless they're selling like a physical product. But a lot of the coaches and experts or service providers, they literally never do this at all, the convert part.
SPEAKER_03:Yeah.
SPEAKER_00:Then secondarily, sometimes what I think we see mistake-wise is people we they hear this, right? They hear that they need to like speak to their person, and they just so they're creating connect content and they're not actually focused on growing audience, which we'd have to have a little bit of an audience, guys. You can't have nobody following you. Like if it's if it's your mom, your dad, your brother following you, and that's it, and you're like, but Chris and Kim said I need to be connecting and converting. Okay, but we kind of need a crowd a little bit.
SPEAKER_02:We need a crowd.
SPEAKER_00:I'm not saying you need an arena filled of people, that's right. But I'm saying you at least need a room full of people. Right. Right. And so we need so we gotta have a healthy balance between these three. And this is the guardrails I think that you're gonna follow uh going forward that's gonna allow you to get new people in the room, show them why your product, service, or offering is better or different than what they've tried before that didn't live up to the expectations or serve them in the fullest uh capacity, and then convert them into the offer that you're leading them to. Yeah. And that's the core cadence of how this works.
SPEAKER_06:Yeah, I love that. And I think also, Chris, something you mentioned was between attract and connect, um, we're not saying that you shouldn't have any fans. We're trying to get you your first 1,000 true fans, right? That there's a difference. Right. Um, and so when you have about a thousand true fans, that's when you can pretty seamlessly grow to your first six figures. That's usually the benchmark that we're looking at. We see exceptions. We have people that have 500 true fans, yeah, and they're just coming up with new products and releasing them, and people are buying. But we want to get to at least a thousand true fans. Could you have 10,000 true fans? Yeah, 20,000, could you have a million true fans? Yeah. Absolutely. I think companies like Apple have a million true fans who will buy every iPhone release, every iPad release, every MacBook release. Um, and so what we're trying to do is replicate what has worked in a microcosm and give you guys the relief of being like, okay, you don't have to have 10,000 people. You have to have a thousand of the right people. If you can get to a thousand of the right people, you have a very profitable business.
SPEAKER_00:Now, the best news for you, right? So back in the day, remember you had to put, you had to load up a bunch of hashtags because you had to tell the algorithm who and what this was, who this was for and what it was you were talking about.
SPEAKER_06:Like on Instagram, you're talking about it.
SPEAKER_00:On Instagram, on Twitter. I mean, it didn't matter, right? Like you had to feed it data to be like, okay, this is what I know people are looking for.
SPEAKER_03:Right.
SPEAKER_00:So you had to do a lot of that work. Most of that is no longer needed nor necessary. True. Because now it can actually it can actually understand what content you're you're positioning for, which means speaking with clarity is going to attract the right person now more than ever.
SPEAKER_04:Exactly.
SPEAKER_00:Right. So really, really a huge benefit for you in this season to attract that right person when you have the right messaging and positioning that you're utilizing.
SPEAKER_06:Absolutely. And so if you go to the first or the next slide, really, we're looking at the old way. Right. So the old way, when we talked about a thousand true fans, we talked about, okay, you've got to build a content marketing funnel. Right. And we would have, you know, traffic and social media, and then we'd send someone to a lead magnet, and then we would have them consume our long firm content, and we would do, you know, a 30-day email sequence and a sales page, and we would finally get to the offer. Six months later. Six months later.
SPEAKER_00:They buy a nine dollar offer.
SPEAKER_06:Now, does this still work? Totally. Right. We we talked about top of funnel, middle of the funnel, bottom of the funnel. All of this is marketing principles that are pretty timeless. Yeah. What we're seeing now is an acceleration of desire to go straight to the offer. Yes. Which simplifies the entire way that we acquire a thousand true fans. Right. So if you go to the next slide, you'll see the difference between the old way and the new way, right? So the old way, we had to build a million sales pages. We had that's where click funnels came into play, right? And we're like, we gotta learn click funnels. And then it was like, well, we gotta run paid ads and we have to do all these things. And those things are helpful and they're good and they still work and there's a place for them. Yeah. But it was slow and complicated and clunky. And it took you kind of having to have a marketing PhD to understand how to put all the pieces together. The new way, the way that we're building now, that we're talking about, the era that we're in right now, it's fast, it's simple, and it's way more profitable. And I want to show you what that content to customers method, that new way actually looks like. So this is the mechanism, the client acquisition strategy that we take every single one of our clients through. Now we don't take them in this exact order, all of them, because they're all in different phases. And we also don't have them all do these things at the same time. But what I really like is that there's three essential phases, right? Remember, we talked about the attract connecting third. There's three phases when you're building an online business and going from zero to multiple seven figures, right? That's what we're covering here. It's the roadmap. The first phase is called capture. And then the second phase is called monetize. And the third phase is called scale. That's really what we're trying to do. We're trying to capture our first 1,000 true fans in phase one and phase two. We're focusing on doubling down on monetization. You're gonna make money in the capture phase, don't worry. But this is where we're really are preparing for scale. And then in scale, we're making a ton of money, right? And a lot of people, they just want to stay in phase number one, Chris. They don't want to have to, you know, do all the funnel things and they don't want to do the ads things, and that's okay. But I want to show you guys as we're going through here, if we go to the first phase, that's where you start seeing attract, connect, and convert, right? We have our content funnel. That's how we get from zero to a hundred thousand dollars a year. Next, we have our monetized phase, and this is where we're building your sales funnel. Yeah. It's kind of the old school way, but refreshed and reinvigorated and adapted to this era.
SPEAKER_00:So this, okay, here's the difference, right? This was necessary before. Meaning you may get people to be like, okay, I'll join your email list and I'll consider that.
SPEAKER_03:Yeah.
SPEAKER_00:Right. And but that was necessary. Like content was just to warm people up and give them value so that they would take the next step. Now it's more reinforcing what they've heard from you that you've been selling on platform through your content funnels as little nudges reminders to get them over the edge if they haven't already done so. Exactly. So it's more supportive rather than necessary.
SPEAKER_06:I love that. And so what you can expect if you want to go beyond six figures, you're going to need phase two, right? You're going to need phase two. Now, phase three is where we layer on advertising, right? We're building your ads funnel. We're actually taking the content that did really well in phase number one, which is attract, connect, and convert, and we are adding it major rocket fuel to it, right? We're just ex expanding and amplifying that through ads. And that is phase number three.
SPEAKER_00:Can I just say that no one, no one, no one talks about it this way?
SPEAKER_02:Oh, it's true.
SPEAKER_00:The ad bros just want to like come up, they would just want to wave a creative wand, come up with some unproven, unqualified things that they're gonna run ads to. And then a lot of the people are just teaching you to just hustle your buns off all day on social media.
SPEAKER_04:Right.
SPEAKER_00:No one is building it out in phases like this that actually teach you how to go from yes, you do want to hustle with content, but you also want to start building supportive sales assets that help your content efforts, right? We want to capture as much as we can from that. Right. And monetize as much as we can from those capture efforts, rather. And then if we have winning offers, why not put some spend behind those? That just like if something's working, do more of that.
SPEAKER_03:Yeah.
SPEAKER_00:That's a very simple, basic life principle, right? And so that's all we've done is we've really tied this together. Uh now there's obviously nuance to it, but at its core, you know, the things I think that are most sophisticated in life are the things that are the most simple. Absolutely. And so that's what we've really tried to do here. And I think, you know, that helps you hopefully see how this works and how it's worked both offline and online and tens of thousands of situations, not just ourselves, obviously, but also extending to our customers and clients.
SPEAKER_06:Absolutely. And we need to do episodes on each of these phases, but for this one episode, we're focusing on your first 1,000 true fans, right? So we're gonna focus on phase number one, which is a capture phase. Right. And again, we're just talking about attract, connect, and convert. How do you actually build those three individual uh content pieces in your Instagram account, on your YouTube channel, on your podcast, on your blog? Really, we're doing three things, right, Chris? With the attract, we're getting people to find you. Very simple. With connect, we're getting people to trust you, which is so important. It's like digital gold right now. It's the currency of our time.
SPEAKER_00:Trust is a commodity in this environment. And with AI, it's gonna continue to be more of a commodity. It's true. Like I can't even trust this is real. So yeah, leaning into people things that you do trust or people that you do trust is gonna be a huge commodity.
SPEAKER_06:100%. And then finally, we're getting people to buy from you, right? And so very simple, very straightforward. The thing here, though, that I think a lot of people get stuck on and they don't understand is actually creating a cadence in your content calendar, in your content map. And maybe we'll do a whole other episode just on the content map um where you actually are planning intentionally, these are my attraction pieces versus these are my connection pieces. And the way that they differ is simple. Your attraction pieces are going to be calling out a specific person that you help and then a result, a transformation that you help them with, right? Really simple, those two things. Your connection pieces then are different in that you have a specific transformation attached to your individual secret sauce mechanism, right? That's your system, that's your blueprint, the way that you actually show people and teach them or train them on how to achieve the result. It's different and unique to you, very similar to what we're doing right now. We're showing you our secret sauce, right? This is our mechanism. This is content to customers. And so we have a promise. We're telling you, hey, the promise on this episode is get a thousand true fans that are gonna buy from you. And then we're showing you that mechanism of how to actually get there.
SPEAKER_00:This is where, so again, show of hands in the comments, right? If you've had issues with people having objections and you can't overcome those objections, you probably haven't done Connect content well enough.
SPEAKER_03:Right.
SPEAKER_00:Because what Connect content allows us to do, you never sell around objections, you sell through them.
SPEAKER_03:True.
SPEAKER_00:When you try to sell around objections, people feel like you're trying to force something down their throats. And the reality is that until you move that barrier, that blockade, they're not gonna trust you that this thing will work for them. They're not gonna believe that it's gonna work for them. And so that's the core thing you have to do, is you have to move that. And when you give them that aha moment of helping them identify why they haven't succeeded or why they haven't succeeded to the degree that they want or achieve the outcome they were, they were originally, you know, going after, um, this is how you eliminate that. And the problem is this the more people, the more opportunities people have tried, meaning they've bought 10 courses, they've worked with five coaches, they spent tens of thousands of dollars. If they still haven't achieved the ultimate transformation, what happens? They start the the level of disbelief in a new opportunity gets lower and lower and lower. They don't believe it anymore. They don't believe it's possible. And sometimes, unfortunately, they believe that it's because of themselves that it's not possible, that there's something about themselves, a limiting belief. I'm not capable, I can't be consistent with content. I'm not a good marketer, I'm not cut out for this, right? And we see those things all the time. And so the trust building and the connect building not only is gonna allow you to showcase who you are, to establish no like and trust, but again, it's gonna help you sell through those objections and give them newfound hope, which makes them what more willing and able to pull out the credit card and say, I'm gonna give this another shot because now I'm excited again, which let's put it into real perspective, not just making money. You're changing people's lives when you do that. If your product or service is actually what you believe it to be, and people, there's objections because of past failures, but you've made something better than what the for that specific person and what the market has provided, it's your job to showcase that to them, to help them achieve breakthrough, whether that's health, whether that's wealth, or whether that's relationships, which is the three main things that we're selling. In all those ways, it's your job to communicate that to people in a way that helps them achieve the result because that's what you've likely been called to do in the world. And so it's really important that you nail that because there's lives more than just profit, there's lives that are counting on you for you bringing your special sauce and helping them finally achieve a thing that maybe they've been struggling with for a long time.
SPEAKER_06:I love that because it sets up the next one with convert really well. And before you go to that slide, um, you're talking about, hey, it's legacy, it's mission. Yeah. If you don't offer people the chance, the opportunity to work with you, they will never achieve transformation. They're gonna forever stay stuck for years. Think about how many times you've had a problem that's been nagging at you. You know, for us, for example, I I've been for the longest time, I've been trying to find a food supplement mix for our cats. Yeah, that actually is made of really healthy ingredients that I feel happy and excited to give them that I can pair with homemade food. And I couldn't find that anywhere. One of our clients created it. Superior Feline, shout out to Holly. And it's an amazing product. I am so happy that Holly talked about her product because that gave me an opportunity to try it and solve something in my life that was a major problem. So think about all the things that you have purchased that have made a huge difference in your life. And imagine if people did not have the audacity to showcase those, to give you the opportunity or give you an invitation to come buy them. You would still be stuck having a problem that you wish had been solved for you. And so I think that that's a really important thing because most people will be happy about creating attraction content and excited to create connection content. But the conversion part is like, oh, I don't know about that.
SPEAKER_00:The thing is when you do it, when you do the connect part right, the selling is easy.
SPEAKER_06:It's seamless.
SPEAKER_00:It's seamless. It doesn't feel salesy. Why? Because you're skipping, you're skipping steps. Yes. When you go from attract convert, you haven't warmed them up. So it feels like it feels they're they're begging you to buy if you do connect right. Right. They're like, where do I sign up for this? 100%. You don't even have to ask for it in most cases. Now, it's a layup when you do, right? And so you'll have a different relationship with selling when you do that. In fact, uh, most of our people, like uh one somebody came to one of our in-persons and they're relatively new to our world. And usually at the end of events or whatever, we'll be like, okay, the next opportunity to do this, that, or whatever. And he noted, he looked over and he said, They're like, three people put out their wallets because they knew you were getting ready to like whatever you're gonna sell next. They were already ready to buy whatever it was, they didn't even care what it was. And they're like, they'll they'll ask us to pitch them, be like, You haven't pitched us in a while. We want to buy something else.
SPEAKER_07:I know.
SPEAKER_00:So I just want to paint a picture of what's possible, and that's the relationship that we want you guys to have with your super fans. Is imagine, imagine where you've maybe been in a situation where it feels so awkward, you know, it feels so awkward to be selling. And then imagine the scenario that I just outlined. These are not made-up stories. This actually happens on a weekly basis from our super fan people. Right. And that's the relationship we want you guys to have with your people is you don't need to be reaching millions of people, you need a thousand people that are just jazzed about the next thing you're releasing, and the next product line you're dropping, the next service you're rendering, whatever that is, they're here for it and they're gonna gobble it up and just literally it's gonna be the easiest sell of your life.
SPEAKER_06:But why? Because you're building so much value. Right. And this is only predicated on the fact that you love people and that you're serving them with integrity and that you're building things they actually want to buy. Yeah. Super important. Totally. Um, and that's where our whole other episode on offers comes in. If you haven't listened or watched uh that one in this season, I don't know if it was, I think it was episode three or episode four. So definitely we'll link that one too. But that's really the essence of content to customers phase one, Chris. It's let's get people to find you who are the right people. Let's get people to connect with you and build desire into your content for your offers, not just let me entertain them because that's what most people do. And then let's get them to buy from you.
SPEAKER_00:And this has been such a huge thing for us for so long that I'm excited here in a little bit to show you guys gonna basically do all before you, which is cool. Yeah.
SPEAKER_06:I love it. Okay, so I'm gonna wrap up with this. This is not what is modeled to us on social media. Okay, we do not see a track connect convert just out in the wild for the most part. First of all, most people aren't doing it. Uh, but the reality is there's two core purposes that our content has. It either is there to build our brand or is there to build our business. Those are two different things, okay? Brand is audience, brand is platform, brand is visibility, brand is exposure, brand is your story, the way that your uh entire company communicates their values. That's your brand. It's your platform. Your business is your clients, okay? That is your buyers, the people who actually power the entire thing. And so in different seasons of your business, you might want to push the brand lever, meaning you want to reach more people, you want to build visibility, or you might want to hit that business level lever, you want to actually cash flow and make more money. The way that you think about content is you want to change how you actually create and message your content depending on your goal. So if your goal initially is to get your first 1,000 true fans, you're gonna be hitting the brand button quite substantially.
SPEAKER_00:Yeah.
SPEAKER_06:And what we mean by that is you're gonna create the majority of your content, it's gonna be attract content.
SPEAKER_00:You need people in the room.
SPEAKER_06:You need people in the room. Your attract content has a specific person that's calling out and it has a promise, a transformation, something that you're gonna help them achieve through your content.
SPEAKER_07:Yeah.
SPEAKER_06:Now, business is the opposite, right? If you are really wanna create more momentum in the cash flow department because you're there, you already have an audience. Now you're gonna create the majority of your content, it's going to be connect content and a little bit of convert content. Okay. You don't need to be creating convert content every day unless you're a physical uh product brand, which most of you guys are coaches and service providers. That's who we work with the most. Um, you're going to be creating conversion pieces a couple of times, and then you're going to be sending people down your content funnel. So now that when people find your attract pieces, you're going to send them to your connect pieces, and then you're going to send them to your convert pieces. That's really the difference here. And I want to make sure that you understand this concept because unlike what we're modeled, right? What we're modeled as influencer marketing, that's brand focused marketing. It is not business focused marketing. They don't have a business. Influencers do not have a business. Their entire business model is getting paid by businesses.
SPEAKER_00:Imagine if your whole life were just to wake up and create content and that's all you had to do.
SPEAKER_06:Exactly. So that's what they do. They create like entertainment content. Yeah. That's all they create. They are not creating attraction content. They're creating entertainment content, which is very different. It's the masses. Let me get as many eyeballs as I can so I can put that in my actual media kit to show to sponsors and I can get paid more money, right? And so it's important that you understand the difference here.
SPEAKER_00:Something wrong with this, by the way. There's nothing wrong with this. This is just a different business. There's a time, there's a time and space for everybody to do what they do and more power to them if they can make money online that way. It's just not the game that's going to work for business.
SPEAKER_06:Exactly. But it is what we see and what's flooded in the algorithm because it's designed for the masses and it's influencer content, right? It's uh for me, this is my YouTube channel. It's uh I got hot ones in the corner. I'm looking at uh influencer testing a better mob, but really she's just dancing the whole time. I got designer dupes, I got uh Marquez Brown Lee sharing the latest uh phone review, uh, and then Mr. Beast, right? These are all influencer models. They're creating content like influencers. That is not who we need to model. So when we're thinking about brand versus business, what I want you to do as an assignment in this episode is go and look for businesses who are leveraging content to actually build their businesses, not just build their brand. And so I have a bunch of examples here again from my feed. We have uh, of course, Alex Harmozy, we have Sonny Leonardozy, we have Paula's uh choice here in the physical product world, we have Dr. Ben for Osmosis Osmosis Skincare also in the physical product world. Um, we have Will, who's one of our friends, Sean Campbell. All of these content pieces seem like they're influenced. Content on the surface, but really they're attract content. They're designed to help people move through a very strategic process of turning them from just people who watch their content or consume their content all the way to buyers. And so, Chris, I think this is so unbelievably important for us to surround ourselves with more of that business content rather than influencer content because everything that we consume influences how we produce.
SPEAKER_00:You guys know the saying you are what you eat, you also are what you consume.
SPEAKER_06:There you go.
SPEAKER_00:And you will start to I remember when we first when I first started a podcast, I remember so I was, I used to be a huge Dales Cowboys fan until finally the disappointment and the mediocrity got the best of me. Uh but I listened to a show every day called Talking Cowboys. They were doing podcasting before podcasting was a thing. I listened to that every single day straight for like 20 years. And when I started a podcast, I remember I sounded like I was one of the talking cowboys uh radio hosts because that's what was modeled. That's that is I I became what I consumed.
SPEAKER_03:Yeah.
SPEAKER_00:And so it's really important, guys. And even if you have to do this as kind of a pro tip, we do recommend to people to start a burner account.
SPEAKER_03:Yeah.
SPEAKER_00:And log into that one. And all you do is follow your brand models, the people that you're trying to emulate. That way when you log in, you're not seeing all the other stuff. You're just seeing primarily those individual people that you're looking to model. So that that's a little bit of a pro tip if you want to start being more specific about how and what you consume.
SPEAKER_06:Okay, Chris. So we've given them a ton of strategy, a ton of tips, it's a ton of advice.
SPEAKER_00:Speaking of consuming, we've given them a lot to consume. Yeah.
SPEAKER_06:Absolutely. But now it's time to actually get it done, right? How do you actually get it done? I think the biggest objection that we hear is, Kim, I don't have the time or the creative uh bandwidth to actually sit down and create this content. You've given me some great frameworks, but I don't know how to actually implement them. I don't know how to take what I'm creating now and adapt it for a track connect and revert. And so the good news is we have created an incredible tool. We've spent the last year really of coming up with all these frameworks, training an AI tool. It's called Spark. We talked about it in the previous episode. Yeah. It's going to help you write this content with the exact frameworks that we're building so that it is primed to sell. It's designed to build desire for your offers and not just keep people entertaining and consuming your content and just thinking of you as a free tips account, which is the trap that we talked about. A lot of businesses fall in. This is actually going to direct every single one of your steps. It's going to write all the captions for you. We have built in what is called the caption conversion formula. It's going to tell you exactly how to build your content calendar. It's going to actually create a content calendar for you for your specific niche in your specific industry. It's going to understand your offers and your products so that it can layer it in perfectly with the attract, connect, and convert formula. It's going to tell you how many times you should be posting, what platforms you should be using. It's going to answer all those questions and then some. So really, it's basically like a content assistant that's going to guide you at every step, but do the work for you, which is incredible. And our clients, I'm not even exaggerating, guys. We had someone literally last week tell us that they were crying tears of joy, of relief when they played with it for the first time. She did. It's absolutely true. So I want to show them how it works. But before we do that, I want to ask Chat GPT why using content to customers, our specific framework inside of the content GPT is different than just using generic AI prompts or using the free I'm confident. I'm confident. She's confident. Okay, so let's go ahead and ask it right now because I want them to hear from the horse's mouth exactly why it's different. Hey chat, how are you?
SPEAKER_01:Hey there. I'm doing great and always happy to chat with you. Hope you're doing well too.
SPEAKER_06:Awesome. So listen, can you tell our listeners in the Business Launch podcast in detail why using Content GPT is different than just using regular chat to actually create their content marketing strategy?
SPEAKER_01:Absolutely. So for everyone listening in the Business Launch Podcast, let me break it down. When you use content GPT versus just the regular chat GPT, it's kind of like having a specialist versus a generalist. Content GPT is specifically trained on your content to customers method, your frameworks, and all the niche specific strategies that you built out. That means it knows the nuances of your playbook, it understands the avatars you target, and it's tailored to churn out content that aligns with your exact marketing strategy. On the other hand, regular chat GPT is more of a general helper. It can certainly give you content ideas and help you brainstorm, but it's not gonna have that laser-focused insight into your proprietary methods. So basically, content GPT is like your in-house content marketing expert while regular chat GPT is more of a generalist who's happy to help with all sorts of topics.
SPEAKER_06:Okay, I love this. Now, when it comes to conversion specifically, how is it different from just creating content versus conversion focused content? Is there a difference there that's tangible?
SPEAKER_01:Absolutely. And that's a really great question. So the tangible difference is basically that when you're just treating content for content's sake, you might be focusing on things like engagement, views, or just getting attention. It's kind of like, hey, let's just put something out there that's interesting or fun or valuable. But when you shift into conversion focused content, which is what content GPT is really tuned for, you're crafting each piece with the end goal of moving your audience closer to a sale or an action. So it's not just about being engaging, it's about being strategic. You're positioning your content to build desire, to address objections, to create those little moments that nedge people to actually take the next step. So yeah, the difference is definitely tangible with Content GPT. You're not just creating content that sounds good, you're creating content that actually has a clear path to turning a reader or a viewer into a customer.
SPEAKER_00:I have the last question for you, Chad. Thank you.
SPEAKER_01:Of course. Hit me with your last question whenever you're ready. I'm all yours.
SPEAKER_00:So, how much of an advantage would you say a business owner has using Content GPT versus someone using regular ChatGPT in terms of actually flipping their followers into actual buyers?
SPEAKER_01:Yay, absolutely. So I say the advantages are pretty significant. Using Content GPT, a business owner is essentially working with a tool that's built to understand exactly how to convert their audience based on their own frameworks. So it's not just a small age, it's like having a tailored playbook that's really focused on moving followers to buyers. If I had to put a number on it, I'd say you could easily give someone, you know, a notable percentage increase in their likelihood of turning content into actual sales because it's so specifically tuned to that goal.
SPEAKER_04:So yeah, it's a it's a pretty big blade. Okay, I like that. That's fair. Thank you for that.
SPEAKER_01:We appreciate you, chat.
SPEAKER_00:Thank you.
SPEAKER_01:You're so welcome. I'm really glad it was helpful and thanks for having me on. If you ever need more insights, just give me a shout. Okay, can we talk about how crazy this technology is?
SPEAKER_00:That is wild.
SPEAKER_06:Like I trained it well.
SPEAKER_00:It's amazing and terrifying.
SPEAKER_06:It's amazing and terrifying. Absolutely. Okay, so now that we have heard from chat, let's actually do the thing, right?
SPEAKER_00:Yeah.
SPEAKER_06:Okay, guys. So this is like what we're calling Baby Spark because this is the first iteration. It's inside of uh ChatGPT, but we're actually building this into our own platform, our own app. Chris is gonna show you that in a little bit. But I want to show you how do we actually get this started. Super simple. We're gonna click to begin and then it's gonna ask us a little bit about our business. Now, I already have a statement that I've prepared just as a little bit of a background of who I'm trying to create content for. I'm just gonna imagine this is a bookkeeper in the law niche, right? And so I'm gonna tell it, hey, this is who I am, this is who I serve, and this is usually their main challenge, right? You don't have to go in that deep, but the deeper you go, the more specific the content is going to become, as we know with all AI, right? So it's gonna say, perfect, let's move on to your target audience. And it wants to get to know this person a little bit better. Right. So it's gonna ask me, what's their personality or work style like? What do they value most? Time, peace, and mind, growth, what frustrates them most about bookkeeping or managing money. So I'm gonna answer that as well as I can. Remember, this is just a test. I don't, I'm not a bookkeeper, so I don't know this avatar as well as you would know your people. But what's their personality? Okay, they are type A and usually work 50 to 70 hour weeks. Right? So long hours. And then I'm assuming that also they value uh growth and peace of mind. And then what frustrates them the most about bookkeeping and money management, it's probably not having consumption cash flow and having to take time to do it when they're already so busy.
SPEAKER_03:Yeah, right? Yeah.
SPEAKER_06:Perfect. So now it's going to go in and um create essentially what it thinks it believes our target audience is, and it's gonna reflect that back to us so that we can say thumbs up or thumbs down, right? So it says solo attorneys, your target audience solo attorney is mostly in their 50s, highly driven and detail oriented, working 50 to 70 hours a week. They value growth and peace of mind, but struggle with unclear cash flow and limited time to manage their books effectively. So let's finalize one last piece. Which platforms are you gonna be focused on?
SPEAKER_00:Definitely LinkedIn.
SPEAKER_06:LinkedIn. So we're gonna put LinkedIn, maybe Instagram and uh YouTube, or we just say just Facebook and YouTube.
SPEAKER_00:Yeah, I'd go Facebook and YouTube.
SPEAKER_06:Facebook and YouTube.
SPEAKER_00:Okay.
SPEAKER_06:Awesome. Now it's trained on all these platforms, so it will already know based on our uh you know methodology what to do. But now it's gonna go ahead and create your social media calendar. I mean it's three questions, boom, ready to go. And what I love about this is that it's not just a social media calendar, Chris. Yes, it has attract, connect, convert layered in, yeah, which is so important. So it's not just giving you like post ideas. It's like, hey, this is the strategy and we're gonna lay it out for you.
SPEAKER_00:Yeah, and you can tweak it too. So if you're in more of a brand building season, you can have it do more attract. And if you're more in a business building season, you need to make more sales, then you can actually have it adjusted to where you're doing more connect and convert content.
SPEAKER_06:100%. And you can like ask it to do that. Like you say, hey, um, I'm in a season where I'm doing more business building content. Can you give me 80% connection content as an example? And it'll rewrite it for you.
SPEAKER_00:Yeah, versus generic um Chat GPT, right? It's not gonna know what those things are. Exactly. So it might give you stuff that it gets engagement and you might feel great about that and you're getting it done faster and more consistently and all the things, but it might not be moving people and changing the relationship into buyers or super fans of your brand as much as it could be.
SPEAKER_06:Exactly. Now, I love that it's prompting you essentially to use the conduct to customers playbook, which by the way, we are literally getting the physical copy in the mail this week, which is so exciting. So when you're part of our coaching programs, you get a copy of that and you actually get to play analog and also digital, which helps tremendously. We've noticed that our clients really understand the concepts when they can read it in a book and then use the AI to write it all for them, which is super cool. Okay, now we're gonna do a seven-day version. Um, this is for those of you, you could skip this, but this is for those of you who like the 30-day thing is too overwhelming. You just you want to see it just in seven days. Yes. That's easier. So exactly. So I'm gonna say, yes, let's create the seven-day version. And from there, it's going to essentially give me uh those same ideas. We're gonna have it write the captions for us, and then we can layer in and get deeper and deeper. Like if we're gonna be posting a carousel on Facebook or on Instagram, it'll write the carousel for you. If you want to actually write the caption just for a reel, it can do that too.
SPEAKER_00:Can you say I'm in a promotion, promotional season right now? I need to make some money this week. Can you focus more on making more sales?
SPEAKER_06:Absolutely. And you can also tell it this is how long my launch is. Yes. Can you actually fill in the days backwards to where I'm opening the cart on this day? It will do all of that for you, which is really exciting. Okay, but let's keep it in order. I would like to try yours. Maybe we have time. We'll try that too. Um, but I want it to help me write five captions with the caption conversion formula. So I'm gonna say yes. And all it's gonna do is it's gonna take those five posts. Um, again, you can play with it, you can say, Hey, I like it, but give me 10 or give me 15, right? Push it to the limit. We do that all the time. It's gonna just give you five for now, so it's less overwhelming. And what it's gonna do is it, if you notice, it's gonna write you a hook, it's gonna write you the caption, but then it's gonna have a call to action that leads to guess what? The next step in the sales process. That's why it's so different than just regular Chat GPT or using Grok or Gemini. And what I love is that it's very specific to your person. Remember, we talked about person and we talked about the problem and we talked about the product. This is what it's doing in one place.
SPEAKER_00:Yeah, we talk about relatability, guys. When you speak to things that are relatable to your client avatar, it builds trust fast.
SPEAKER_03:Exactly.
SPEAKER_00:And when we're talking about a world in which people are producing content at large scale, and now they're using AI to produce content even faster and even at more scale, you have to build no like and trust at a ridiculous rate. And so this is going to allow you to go deep and do that quickly.
SPEAKER_06:Exactly. So let's take a look at the first one. Still working 60 plus hours and ensure where your money's going. If you ever opened your bank account and thought, where did it all go? You're not alone. Most solo attorneys, right, with using specifics.
SPEAKER_03:Yeah, beacon call out.
SPEAKER_06:Beacon call out, juggle long case timelines, unpredicted retainers, and endless expenses. Relatability. Relatability. The truth, you don't need to be a CPA to have control. You just need clear systems and consistency. That's what I help my clients do so they can stop guessing and start growing.
SPEAKER_00:When you say you don't need to be a CPA to have control, that's called attacking a common enemy.
SPEAKER_06:Right.
SPEAKER_00:So it's a common belief that people have or a common enemy that they've experienced. So these are marketing, I'm just highlighting this because these are marketing psychology principles that have been built into this thing that otherwise you wouldn't get that. Exactly. So it's really important. You may not see it, right? But it's marketing psychology principles that work. They're baked in. And it's been laid, it's been baked in, right? And they're subtle but powerful. Yes, they're subtle but powerful. So you don't have to be a freaking CPA that's attacking a common enemy. You just need this, and that's what I do. Right. Right. So you're giving them that. Wait, there's nothing wrong with me. I just needed this intro. What? Now we're going to talk about mechanism, which is what her the the playbook, I'm guessing, is what it's going to say next, right?
SPEAKER_06:Exactly. So we're we're going in, we have a call to action, it's connecting it to the offers. In this case, DME Cashflow. If you'd like a quick clarity audit of your books, you can also, hey, say, hey, this is the offer that I have. I want to promote this specifically, and it'll rewrite the whole captions for you using the same structure so that you're not missing any of the marketing goodness that is built into those psychological principles that you were talking about.
SPEAKER_00:Right. Now, in most situations, it would have put a ball or connect piece together and it would have said, follow for more tips.
SPEAKER_06:Exactly.
SPEAKER_00:It's like, no, you need to know this is a connect piece that's driving to follow for more tips for the love.
SPEAKER_06:That's like, do not have that call to action, you guys. That is the one call to action I will not allow.
SPEAKER_00:If you yes, if you have an attract piece and you're trying to grow brand, yes, sure. Like and follow and share with a friend so that you're growing brand. But in this particular case, it knew this is a connect piece, and therefore it needs a connect-driven call to action there, which was not just follow for more, because then guess what? You're training people how to treat you. Yes. When you drop a post, you're training people to just come back for more free stuff and then never actually pay you for what you're worth, right? And we hear all the time, I wish I got paid what I was worth. Well, then stop doing things that tell people how to treat you.
SPEAKER_06:Exactly. Stop working against yourself.
SPEAKER_00:Yeah, like it's hard enough to sell, right? Let's not sell against ourselves here.
SPEAKER_06:I love it. Okay. So now it's going into content buckets. But what I want to do is take a break and have it actually write a carousel post that is specific for a sale. Right. So I'm going to say, okay, I love this, but write me a carousel post for Facebook that's focused on the offer. And you don't even have to tell it that last part is going to do that automatically. Um, but let's it's always good for clarity's sake, though. Exactly. Yeah.
SPEAKER_00:You gotta be a good pilot.
SPEAKER_06:Okay, it froze for a little bit, but we are back. It says, awesome, let's build a tight cool. So hook, still building 60 plus hours and wondering where the money's going. Solo practice equals long case timelines, retainers, trust accounts, and cash flow confusion. You don't need more spreadsheets. You need a system built for law firms. Ready for clarity? Tap the carousel, then DM cash flow for your audit. So that's the caption first, and then it's building the carousel. So it has our proprietary slide process, which we actually no, no, no, no, no. It's got, well, promise the problem, challenge a belief, debunk a misconception, present the solution, why it works, highlight the positioning, and then create urgency. This is based off of actual carousel posts that sell like hotcakes for our clients.
SPEAKER_00:It does it for reels, too, right? It has the mechanism. It does it for reels, exactly.
SPEAKER_06:So we have tested and tried and played with a bunch of different ideas to see what's actually working. And when we find something that works, then we can repeat it for our clients. Boom, we build it into Spark, and Spark actually can write it all for you in a way that is designed to captivate attention and get people to the sale. Wow. So that's what I'm really excited about. And as you can see here, it'll say, hey, uh, this is how to actually create the carousel. Use this caption, cash little charity in 30 days without doing your own books, um, have a visual concept. So it tells you what to actually create visually. Then it gives you the text on the image and the purpose. And now it's going to do that for each and every single one.
SPEAKER_00:Can I show you guys how that played out in real life real quick?
SPEAKER_06:Yes, please do.
SPEAKER_00:Okay. So this is Nikki. This is uh one of our clients. So she put together, since we're talking about carousels, so she established the problem, talking about cravings. She's a dietitian, so obviously cravings being food cravings, right? And then it goes, it's not a willpower problem. What are we doing? Attacking a common belief. Exactly. This gives people newfound hope. Oh, it's not a me thing. Because what happens when people think it's a me thing is that they they they will sink into shame and guilt and they don't talk about it. And it's just this thing they carry around as a burden. And that's why they won't take steps. They're not empowered to take next steps because guess what? That's gonna potentially mean more failure, feeling worse about themselves, exposure to the thing they're struggling with that they don't realize other people struggle with too, right? Like these are all things you have to think about. Well, you don't have to anymore because we built it into the tool for you.
SPEAKER_05:Uh, there you go.
SPEAKER_00:But anyway, so if your sweet tooth feels impossible to tame, it's not because you're weak. What would you just say? It's a youth, it's not a you thing. It's not a you thing, yeah. It's because something's out of sync in your mind.
SPEAKER_06:So we're removing that shame, that guilt in the way.
SPEAKER_00:Removing the shame, removing the guilt, right? Here's what's really driving those things. Here's what it actually is, right? Oh, there might, there's nothing wrong with me. There's just something going on, and oh, these are the things that I might have going on. And they'd be like, you know, it's weird because I always feel like I have blood sugar crashes. I always I have had some gut issues. Maybe I do have that dysbiosis thing. Wow. So what am I getting? If I tackle these things, maybe, maybe I'll finally overcome this craving thing that I've been fighting my entire life.
SPEAKER_03:Exactly.
SPEAKER_00:Right? So then what do we do? We infuse personal story, right? Human connection buyers like to feel they like what we say before. I'm alone in this. No, you're not. I went through this too. Right. Right? Years ago, once I addressed the root issue, everything changed. Newfound hope, right? Here's what happened. Things got quieter, energy came back, confidence soared. These are this outcome and transformation. This is what people want. They want the cravings to go away, they want their energy back, and they want to feel confident, right? But objection, countered objection, all without restrictive dieting or forcing willpower. Guys, I'm telling you right now, regular Chat GBT is not gonna know how to build any of these mechanisms. I'm just telling you, it's not gonna know how to do that. Now she's saying, this is basically a mini sales page, right? You see this, right?
SPEAKER_04:That's what we're doing.
SPEAKER_00:Now I help women like you. So I've done it for myself. I can do it to you. That's Story Brand 101. Uh, I can help women like you do the same thing inside of what? What is she doing? She's setting up the the big thing, it's not follow for more. Come back tomorrow and get all my stuff for free that I've spent all this time and energy into giving to you, right? I help. This is what I do with specificity, person and promise.
SPEAKER_06:She's presenting the solution, which is all 101 marketing principles that no one uses with content.
SPEAKER_00:Yep. So here's the mechanism, here's what she does, this is what it looks like specifically, right? And then you are made. So you were made, right? This is gonna be more on the promise. You are made for this, is an empowering statement. This is important. People are not at feeling empowered. Ready to kick this the sugar cycle and reclaim your health for good. Drop ready. I have four spots in Fuse Scarcity in September, more scarcity deadline to work with me one on one. Guys, I love it. Yeah, I would just want to tell you guys, we I think we talked about this already. This has 18 likes, right? Most of you'd be like, oh darn. I gotta get more engagement tomorrow. Tomorrow. I gotta try harder. I gotta get flops. I put my soul into this, and nobody guys, she got six applications. So we focus on this number, the 18 likes. By the way, I'm one of them, and I am not a female that struggles with heart cravings. I am more, I am merely supporting a client here by liking this post. Right? So 17, really, 17 likes is what she got. And six of those became applications. And these are multi-thousand dollars. I'm pretty sure, and I could ask her to clarify, but I'm pretty sure she made over$20,000 from this one post alone. Now that's the difference between posting and say, follow for more tips, and I'll see you tomorrow, where I just pour my soul out, and yeah, I'm struggling to pay the bills behind the scenes, right? Versus being like, I made$20,000 from one post. From an Instagram post with only 18 likes. One of them was my amazing coach that loves to support me and like my stuff, even though it has nothing to do with him. And people see it and be like, why did Chris like that? That's a little suspicious.
SPEAKER_06:I freaking love it. So not only are you going to get all of the ideas, the strategy, the structure, but it's going to do it for you, which means there's no excuses, y'all. It's easier than ever to win. It's easier than ever to create content with purpose, to create content with a mission, and to have it not just serve people at the highest level, but also make you a lot of money. And that's something that you should be very proud of because you worked really hard to get to where you are right now.
SPEAKER_05:Right.
SPEAKER_06:The last thing we want for you is to stay stuck in a cycle of feast and famine where maybe you have a client one day and then no clients for a couple of weeks, and then you have another client. That is not a way to run a business. It's not a way to run your life. You did not, you know, quit your job or go all in on your business and your dreams just to be in a constant stress cycle where you can't actually have consistent clients. And so I feel like the way we think about content is so completely different than how we should be thinking about content. Content to customers solves that and Spark does it for you.
SPEAKER_03:Yep.
SPEAKER_06:So Chris is going to give you a little bit of a glimpse because we're not stepping there. This is just one of our tools. We're building an entire suite for clients so that you can get work done faster so that marketing feels easy and seamless and in flow and not something that you dread, but something that you totally look forward to because you know it's a lever in your business that you can pull and boom, have clients, have cash flow, feel confidence in your business and what you are actually creating into the world.
SPEAKER_00:Absolutely. Yeah. So this is inside of our uh community. And you'll see this is where our group coaching people go and our one-on-one coaching people go to access their specific dashboard. So you see, we've added Spark right here. Uh right now it opens up inside of the community, but eventually it's gonna be a standalone as well on its own website. But you'll see here we have our three custom bots that we've already trained and built, like the one that Kim just showed you, which was Content GPT. But what Brian, our CTO, is working on behind the scenes is actually building this. This is gonna be Spark the platform, right?
SPEAKER_06:And can I just say that Brian is just crushing it? Like he literally is we are asking of him like a crazy ask, and he is delivering in like 48 hours.
SPEAKER_00:It's crazy. So the good thing about this and having it as a standalone is it's gonna be a lot easier for you guys to come back to and be able to utilize it. You'll see you'll have your entire directory over here. It'll look very different by the time this is a sandbox view. You're getting early access to view this. Um, but basically what will happen is you'll come back to the conversation that you already have been having. Now, the reason that matters is called persistency, by the way. So a lot of people have a persistence issue when it comes to like when you use ChatGPT, you come back and you have to go find that thread all over again. Right. And if not, you're kind of starting from scratch, you have to feed it the same data. So, with this, what you'll see is when you click on your YouTube title generator, the more you feed this thing and the more you're using it, meaning the more you're doing your YouTube and the more you're doing your content or your VSLs or whatever, the better it's gonna get because it's gonna start to understand not just historically what you've posted, but updates as far as what you're doing, what's going on, and not having to restart those threads over again. So the more compounding interest you build into these individual uh chat threads that you're having in this bot, the better it's gonna get, right? But we're not gonna stop there. We're gonna have an entire directory of different bots that we're building inside of Spark. And if I didn't cover this already, Spark is an acronym. Yes. Strategize, plan, amplify, repurpose, and convert. So it's made specifically, specifically for content marketing. Yep. All right, it's not generic, it's made specific for these exact things. And so if you're wondering why we named it Spark, that's why. Uh but we're not gonna stop there. You're gonna have an entire directory, it's gonna be growing probably by the week.
SPEAKER_06:So Content GPT is already here. We have a YouTube titles like viral formulator that is unbelievable. And we're also building all of these. So tell them about us.
SPEAKER_00:Yeah, so if you've ever had to build a sales page, how many agonizing months did you spend building a sales page, right? So this is using our 12-step sales page formula that layers in the four different buyer types. It's gonna infuse all of the same marketing principles that we're talking about, all that marketing psychology that we showed you in one Instagram post. Right. Now imagine that extrapolated onto an entire sales page. Your job then is just to utilize Content GPT to send it to a sales page that was written with our mechanisms. Again, you don't have to be a marketing expert anymore. We've built the expert into the tool. So you'll have a sales page, literally, I'm calling it a Hot Pocket sales page, because literally you'll have a sales page that you're thank you that you're ready to rock and roll with in a matter of minutes versus what again was very arduous, right? Uh next we have is our rock board generator. So we want to build productivity in this thing too. A lot of people uh come into our world and they don't know what to focus on. This is made for people like you, and part of that is being productive. And so if you're familiar with the term quarterly rocks, uh one of my friends and mentors, Gino Wickman, came up with this notion of creating quarterly rocks, which means things you're focused on for the quarter instead of doing annualized planning. You're gonna give uh this, your your rockboard generator, your whole list of goals and tasks and initiatives for the year. You're gonna it's gonna help you figure out what's most important and it's gonna break down your quarter so you know exactly what you're supposed to be working on. And you just literally copy and paste that directly into Trello or ClickUp or whatever you use for task management. It's gonna be simple, easy, and done for you in minutes.
SPEAKER_03:I love it.
SPEAKER_00:Next is gonna be our productivity planner. I'm not gonna go into all details with all these. Productivity planner, funnel strategist. You need to build follow-up funnels we talked about. That's phase two. Right. Right? A lot of people can spend months just writing these emails for these funnels that they're building. Well, guess what? Spark's gonna know what your offer is, who your ICA is. You're not gonna have to start from scratch because again, we built in that persistency with the bot that's gonna allow it to know exactly who that is. Hey, all this work I've put into it. I need some email funnels. Great. It already knows you from the sales pages, it already knows from the YouTube generator, it already knows you from using Content GPT. All together. All together. And it's gonna help you write those and build those funnels in no time. Webinars, same thing. Offer enhancer, you need to know what how do I make more money off of the things I'm already selling? Great, order bumps, upsells. It's gonna help you figure out what are good ideas to add on the back of what you're already selling, right? Or trying to sell. Paid ads, email advantage, right? So all these are gonna be built into Spark, and we are currently working on those right now. Uh, you're gonna have that at your disposal. So I love it. Most of the time people say, all right, like what? Like, what do I do to get access to this thing? Sounds like it's gonna be expensive. You spend a lot of time here talking about that. Right. Uh so I did want to say this is client exclusive.
SPEAKER_04:It is.
SPEAKER_00:Meaning we want to reserve the right to this. It's a weapon, is what it is. It's a very powerful one at that to our specific clients. The reason is two things. Responsibility.
SPEAKER_03:Yep.
SPEAKER_00:We need to know that people are using this in the appropriate fashion. I think people are way too cavalier with utilizing AI. And we want to make sure that we're doing our part to make sure people are using these things responsibly because we have built a lot of our marketing psychology into this. And I don't want people using this to go sell things that are things that we don't believe in.
SPEAKER_06:I love that because it is our intellectual property and it could be weaponized in the wrong way. And we want to make sure that we're staying in integrity, and that's a big part of our mission.
SPEAKER_00:Right. And and secondarily is that there's two, so the market has evolved. There's four different types of offers that you could fundamentally sell, right? It's build. Now that was courses back in the day. You went through somebody's educational information and you had to go build it yourself. Become. So think like motivational things. I'm going to become the better version of myself by getting the rah-rah, jagged, the juggle, the Jocos, et cetera, right? So that was build and become. Now what we've evolved into in this post-AI environment is do and take. Do is done with you. Take is done for you. Right. And so when you pair those two, I can't just give you a weapon and you're just swinging it all over the place. If you you need to have you need to become a good pilot.
SPEAKER_03:Yeah.
SPEAKER_00:And you need to know what you should be focused on. In fact, in many cases, just having a tool is just going to go fast, maybe in the wrong direction. Now, it's a powerful, very fast weapon, right, that we've created for you. But when you layer in coaching, when you're part of a coaching cohort and you've got somebody that helps you actually figure out how to be a really good pilot, how to understand a baseline knowledge of what you're doing with these tools, how to look at these things and say, ah, there's an idea, or here's what I should focus on now. Otherwise, you're going to come to a directory of AI tools and you're just going to start creating stuff and you're going to get even more confused. If information was the answer, guys, we would have, we've all we'd all be billionaires 25 years ago when Google came out.
SPEAKER_06:Yep. So I that's why do is the part that we love to work alongside you with. We are in the trenches every single day with our clients, both one-on-one and in our group coaching programs, helping them do the thing. Now we're layering in the take, meaning it's done for you. And those two are powerful weapons. We're already seeing our clients get incredible results. In fact, Katie, last week we gave her one new piece of ideas for her LinkedIn strategy. She started her content from scratch, and within five days, she already had a lead and she's super excited to do business with them. So it's one of those things where when you actually have the AI tool and you have the environment, you have the culture, you have the group of people who are like-minded and we're all running in the same direction, we're all encouraging each other, we're all holding each other accountable, you just can't lose. And that's what's really exciting about this.
SPEAKER_00:Yeah, that's our goal is to put you in the best position to win. And this is the formula we found that has worked the absolute best to help people win and win big. So if that's something that's interesting to you, if that's something you're like, let me get my hands on this thing. I heard chat, you know, we did not train chat to say that. That was general. That's literally impossible.
SPEAKER_02:You don't even know how to do that.
SPEAKER_00:I don't know how to get ChatGBT to lie. So that's not a possibility here.
SPEAKER_02:Maybe with a bunch of prompts now, now it's getting the machiavellic thing. That wasn't a possible running, but that's not. That's all we did.
SPEAKER_00:That wasn't a cheap parlor trick here.
SPEAKER_02:Exactly.
SPEAKER_00:So, anyway, so we did want to give you guys the opportunity to check out our group coaching program that we call TBL Plus, right? So TBL is the is the company, TBL Academy is our self-study, TBL Plus is our group coaching, and we have TBLC, which is our one-on-one coaching. So at any level of coaching, you unlock Spark. It comes with it as a bonus.
SPEAKER_06:I love it. So you can't buy it, it's free inside of our coaching group.
SPEAKER_00:It's free inside of the coaching group. So you're going to get access to both Kim and myself inside of a group cohort situation, as well as unlocking Spark, as well as our entire community that I showed you a little bit of here a second ago. So let's talk about it, right? So why coaching? We talked about this a little bit. So I just want to really talk about and expand on some of the concepts I mentioned before. One is answers over information. Like I said, if information were what we all needed to be rich and successful and grow our business, we would accomplish that. Look no further. We don't need Chat GPT. We had asked Jeeves. That would have been the end of it. We'd all be successful. That's not the case. We have entered a situation now, guys, where we are in information overwhelm and answer underwhelm. So overwhelm on the information and underwhelm on the answers. That's this that's the environment we're in now. And so our job is to help you get an answer and then go use the tool to go fast towards your answer. Right. Clarity and then quickness. We would get people results in coaching. Now it was up to them how fast they implemented. Now, why we're seeing people win at such a fast pace is because we're giving them an answer that they're putting into hyperdrive into execution. I love it. The tool helps you execute, but the answer comes from working with dynamic coaching. That's what it comes from, right? That understands your specific business with historical context, with previous experience. All of those things are fundamentally very important. Kim and I invest an obscene amount in our own coaching, and it has been literally the number one driver of our successes, bar none.
SPEAKER_06:We're talking hundreds of thousands of dollars. Not just tens of thousands, hundreds of thousands.
SPEAKER_00:Our coaching, and we continue to do that. Right. We have three coaches right now, three at the moment for specialized things, right? So here's the thing everyone considers the cost and time investment in coaching, but no one considers the cost of staying stuck in the same place a year from now. And what do we say before about with Nikki, right? When she when you talk about the cravings and the shame and the guilt, it's the same thing here. A year or two from now, it's not just the cost financially of being where you're at right now. It's you start thinking things, limiting beliefs start to manifest. I can't do this. This market doesn't want to buy what I have to sell. People don't want to pay for what I'm offering, right? All those things that we hear, guys, it's conditioning from this right here. It's conditioning from going too long, having information and not answers that actually drive results. Don't find yourself in that situation. Whether it's us or anybody else, don't find yourself in that situation. We had teachers when we grew up. They didn't just give you the book and tell you to go home and read and come back at the end of the semester for the test. You had a coach. It was called a teacher. Our whole lives, we've had guides that help us derive answers from the information we've been given. We're not making anything up here, guys. This is what works fundamentally for humans in all of history, right? So don't find yourself stuck a year from now because we always think about, oh man, this is going to be a big investment. But no one, no one, no one ever talks about not only the personal cost of being stuck a year from now and the psychological cost and the emotional cost and the mental cost, but also the financial cost of being where you're at a year from now, right? So this is from Atomic Habits. You might maybe have heard this, heard of this book before is a really popular book. But nothing sustains motivation better than belonging to the tribe. It transforms a personal quest into a share one. I cannot tell you how many times somebody shows up, like Katie last week shows up and talks about her wins, and all of a sudden the entire energy on that call shifted. Everybody went from like, oh, I'm here for another coaching call. Man, I'm going through my own stuff. They saw Katie get a win and they gave them renewed hope. It gave them renewed spirits. It gave them renewed, oh, I can do that too. Oh, I can win big two. We need that, right? How many times have we been in a situation where we went somewhere and you just feel energized? You went and heard Tony Robbins speak and you're like, that's it. I'm fired up. Like, build that in as a cadence in your life. Like hold yourself accountable to building that in deliberately and with intentionality. That's really what this is. But around like-minded what? Tribe. It needs to be like-mindedness. You didn't get fired up when you went and you heard somebody that wasn't relevant to your situation or to your life, or they weren't like you. They didn't have the same goals and pursuits. Sure, you're happy for them, but it didn't get you fired up about what was possible for yourself. That's what the power of tribe moving forward gives you sustained motivation. We talk about this often, guys. Momentum builds motivation. People wait till they're motivated to try to get momentum. We have to flip that paradigm. So nothing's gonna help sustain that more than getting momentum inside of a tribe and building that motivation that's going to in turn pull back into your momentum. Those are gonna have a compounding effect, like roll, like a like a snowball rolling down a hill, right? It just gets bigger and bigger. And the more it gets bigger, the harder it is to stop. So you're not gonna have these stop and start seasons anymore where you're having to constantly push yourself to get going. Kim and I are the most some of the most consistent people, and I think people would tell would would would agree with this, consistent and persistent. That it's not some gifting, guys. Like we've we have fostered this over years to the point that it just becomes you be you condition yourself. You either build good habits or you build bad habits. We've just built really good habits over years, and it's because we have applied ourselves to things like what I'm talking about right here, right? So let's put some let's put some numbers to it, right? 70% increase in individual performance when you invest in coaching. 70% increase just by literally investing in coaching. That's it. Remember that whole statistic? If you just write down your goals, you're 45% more likely to achieve them just by writing them down. Like write your goals down. Why not invest in coaching? 70% increase in your performance just by being in coaching. 50% increase in team performance. So it doesn't stop with you. Your team benefits from your own individual coaching. That's crazy. Why? Because you're showing up in a different way, and you may not even notice that you're showing up differently, right? 48% increase increase in organizational performance. So your actual organization, not just your team, but your entire organization is going to function at a 48% increase in your performance overall just by you investing in yourself. Everything, the buck stops with you, right? You're the founder, you're the driver, you're everything. Invest in the driver, right? Lastly, 788% return on investment, investing in coaching. 788% return on investment. I don't know about you. I don't know about you, but that's a huge number that I'm gonna sign up for. What is that? That's like every dollar I spend, I'm gonna make a$788 back. I mean, that's ridiculous, right? So I hope I did that math right. But regardless, guys, that's that's something that I want to subscribe to. Now, does that mean you're gonna get in two weeks? No, it probably doesn't mean you're getting in two weeks. Maybe. I don't know. That's up to you, right? It's happened. It's happened. It absolutely has happened. We see people quadruple their businesses in three months inside of these programs, right? They go from barely getting by and kind of making ends meet to having a multiple six-figure business in a matter of months. Like it's entirely possible. But I can tell you this, I will confirm this 100%. We have spent upward ranges of about$50,000 on a single day of coaching, not multiple years, not like, oh, collectively, right? Between the two of us. No, individually, we have spent$50,000,$48,000 to be exact, on one day of coaching. I can tell you directly what I know of. We've made millions of dollars from that investment. Direct knowledge. Another one,$12,000 investment for a single day of ads training. One single day,$12,000 in a group setting, not even one-on-one. We directly made$2 million from that investment within about a year. That's crazy, guys. So those are just not just numbers on paper. We've actually lived that and we see it happen every single day, right? So let me tell you about some of those people. Let me tell you who they are, right? We talked about Nikki earlier with her Instagram post. Let me tell you about Nikki. So this was actually from that post, actually. She said, guys, this is such a transformation/slash win about our new messaging and positioning. Guys, it's all about messaging and positioning. That's what Spark does. It helps you with messaging and positioning. That's what we do. We help you identify, Nikki. This is a real opportunity. You produce great content. You're a phenomenal dietitian. We got to work on this part. Let's focus on that. She got a new application from that post yesterday. And in the application she wrote, the exact words show up fully for her family. What do we talk about? Relatability. She used the exact words that activated someone to move closer to the sale. That's what happened. Now, you notice something. I got a new application. Remember what we told you guys, she got six, right? Make that six applications. So proof, right, that I wasn't just making that up, right? 18 likes and six new applications. I'm pumped. This is how we want you guys to feel. We want you guys to feel I'm pumped, not I'm overwhelmed. I can't tell you how many people come to us. I'm just so overwhelmed with content. I just, I just don't know what to do. I don't know what to post. Like I feel like I've been really like times I'm making this in. No, we want you to feel like this. We want to feel I'm pumped and I got six applications from 18 likes. Not a huge audience, right? 18 likes. That's not a huge deal. That's not 10,000 likes. You're not following the influencer playbook where they tell you, oh my gosh, you know, you got to get 100,000 followers and then you can start talking about your offer. That's crazy. Nobody's got time for that. 18 likes and six applications. That's the kind of stuff we want to see. Uh next is Amber. She says, I haven't told you all this set yet, but I did the math the other day. Since coaching with you guys, I hit the million dollar mark. She just casually dropped that, that she hit a million dollars. In fact, one of her promotions, I'll go back a little bit here, she came in and we actually helped her go from one year, she had a relatively successful business already on her own, right? She went from$85,000 in a promotion. That exact same promotion one year later working with us, we hit$225,000. She didn't even believe it was possible. Now imagine for most people, that's an entire year, if not two years or more of their salary. She did that in three weeks in a promotion, right? Amazing. Again, just positioning, messaging. We just worked on her email and her sales page. Same promotion, same pitch, same everything. We just tweaked the messaging and made sure it was on message with building no like and trust, moving them closer to the sale, and using an audience with attract content that she had already built. Next is Emily. So Emily joined the program. Uh in fact, I think at that time she was really struggling as a freelancer, just like I said, to make ends meet. It was just kind of like a side gig. Uh within about four to six months in the program, she's now charging five to ten thousand dollars for websites. I think she even got a$20,000 website opportunity. Like huge for her and her family. Huge. When we told her that, we're like, Emily, we think you can double or triple your business. She didn't believe us. I was like, I think you can. Like, I think you can do that. I was like, what would that do for your family? She started crying because of what that would do for family. Well, it's real now. It is what happened. In fact, uh, her amazing husband, Keith, uh, is now gonna be joining forces with her. They're gonna start their own agency together where they're gonna provide more and more services. They're gonna have a multiple six-figure business where they get to do it on their own time and on their own terms, and they get to it's freedom. It's ultimate freedom, right? So amazing. Uh Emily said that was the greatest meeting of the session she was in. Every minute TBL Plus, it's like 100x value beyond the money I've ever paid, right? And it goes on, guys. I'm not gonna go through all these. Rocio, in between sessions, working on her messaging, got a$10,000 client. Sterling came into our program, had never done anything business on his own. Check this, guys. 359 followers, brand new. I feel like I've got a good product that I can win with. Look at this. 6,700 items sold. This is in one month or two month time frame.$60,000 in 30 days. Now he's he was aggressive. He went with ads, but he found something he knew was gonna resonate. He got traction, content to customers, find what works, scale it with ads. That's it. We're finding qualified winners, we're building sales assets around them, and we're gonna flip them to ads if we choose. We don't have to. He chose to and made 60 grand in 30 days with only 359 followers, right? Proof. You do not need the followers. Uh uh Erica came in. She says, it's insane to get this level of coaching for this price. She's getting$1.50 leads running ads. He had never run ads before,$1.50 leads. And it again, it goes on and on and on and on. So I would tell you guys this. Uh, I don't know if Kim had anything else that she wanted to add.
SPEAKER_04:That's great.
SPEAKER_00:Yeah. But if you guys are interested and you want to get access to this incredible tool spark, and again, guys, I'm gonna tell you the reality of the situation is this as we continue building tools into this thing, each one of these people sell custom GPTs for about a thousand dollars a piece. That's the skinny. That's the skinny. We're not gonna charge you a$1,000 a piece. We're gonna build this directory for you guys, and it's gonna be free on the back end of our coaching. Like that's a crazy value proposition. The pricing that we have for group coaching right now is gonna go up because that tool is gonna continue to get more and more robust and more and more powerful. It's gonna be the tool stack of all tool stacks as far as things you need to run your business, be productive, do your content, get your offers on point, get your message on point, get your sales pages done, all the things you've been putting off, or all the things that have been kind of like, oh, I need to do that, you're gonna get those things done. And you're gonna feel amazing. And that momentum is gonna create crazy motivation and that's gonna spiral for you in a positive direction.
SPEAKER_06:I love it. And we also, I don't know if you're getting to the point, but we got some bonus surprises.
SPEAKER_00:We do have some bonus surprises. You want me to show them those two? All right. So I'm glad Kim reminded me. I am gonna show you guys. So when you guys sign up, you get 90 days of access to group coaching. You can you can decide if you want to continue or not after that, and we'll give you custom pricing if you're so interested. Make sure if this is a good fit. We always talk to people, make sure it's a good fit first. Absolutely. So, yeah, make sure it's a good fit. You're gonna get three VIP days. I'm gonna talk about what that looks like here in a second. I mean, you get one-on-one time with Kim and I. Um, and then also you get a Zoom strategy call, which is crazy. You could actually spend one-on-one time with us and go over an actual strategy and a game plan for you. Usually what we recommend is people do their Zoom strategy call and then do their VIP days right after because you create so much momentum and velocity in the right direction.
SPEAKER_06:And these are going away because we can't take the time to do this with every single person, as you guys can imagine. Now, our calendar is crazy with scheduling three VP days plus a strategy call. So if you guys want to actually get in the program while these bonuses are super hot, please make sure that you use the description below to follow the instructions. I think you're gonna text us and you can DM us on Instagram.
SPEAKER_00:Yeah, text and DM and then we'll have a conversation from now. Totally.
SPEAKER_06:Um, we want to just talk to you. We want to see if you have the right business for this program and if we're the right solution for you. We want to make sure that this is a win-win. Um, we only win when you guys are winning. And so we want to make sure that we are uh delivering on everything that you need and then some, but we also want to make sure that you're actually uh in a position where you have the pieces in place and you're ready to run.
SPEAKER_03:Yeah.
SPEAKER_06:And also we turn people away all the time. So we're super honest. We tell you, hey, go through this program first and then come into coaching, or hey, go work with someone else entirely because we know a coach that is our friend, that is better suited for your particular industry. So we'll be very specific with advice and tell you very transparently, hey, this is the right program for you, or it is not.
SPEAKER_00:Yeah, I'm glad you said that because we're not going to shame you guys in turn anyway. But like that's not what we have. We we we point you in the right direction. Exactly. And we're not always the right direction, and we're very candid and transparent about that because ultimately your success is our success. Right. If you come into the program and it doesn't work for you and it's not the right fit, it it's a bad reflection on us. And so we have to protect that because your success is directly tied to our success. Exactly.
SPEAKER_06:And we want you to win. Above all, we really want you to be in the right place at the right time with the right people. Um, we think this is TBL Plus, it has incredible tools, and we're gonna give you incredible strategy, which uh the strategy sessions alone are incredible value. We sell these on our shop. So for this price, we're not just making that up.
SPEAKER_00:So you get twice a month group coaching calls, uh, and then addition to those bonuses that we mentioned, right? So I mentioned the VIP days. We conduct those over Voxer. It's a walkie-talkie app. I love that. So it's asynchronous. You get to just hit this little button and you can text if you don't feel like talking. But you just drop a little voice note and then we respond in kind. So you'll get each one of those, you get about eight hours. You get a full day back and forth. Uh again, usually there's there's a gap in between. It's not like, you know, about an hour to respond or whatever. We're not just chit-chatting all day, but it's amazing because you do get that full eight hours for three consecutive days, which is really great. And then again, the Zoom strategy call with both of us as well. We're gonna iron out what we're gonna work on over the 90 days in your coaching tenure. And if you decide to stay, amazing. If it's working for you, great. You can continue to stay and it reduces your costs as you continue to stay. We'll talk about that if you're interested. Um, so you get both of those, which again, it's like a four or five thousand dollar value, just those alone. So, really, really awesome opportunity there. All right, Kim. That's what I had for everybody today.
SPEAKER_06:So wrap. So we hope to see you inside at coaching. Don't forget that you can text us over coach through the number on the screen, or you can uh DM us over on Instagram and we will give you the next steps, talk to you for a little bit, make sure it's still right. But we love you and we can't wait for the next episode. We're gonna keep talking about content that converts. We have a very special episode uh planned out for you. So we'll he'll see you here in the next one. Until then, we believe in you. We are so excited for the passions and the dreams that God has put in your heart. Don't forget that those are really important and there are people out there that need to hear what you have to offer. So we hope that you take it seriously, that you understand it's your responsibility to make sure that your business grows so that the mission that God has given you not only is stewarded to a few people, but to the masses. So we're very excited about that. We love you all, and we'll see you in the next one. Un beso. Bye for now.
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