MASSIVE Tech Layoffs Are Here - Don't Snooze On Your Online Business Advantage!

Headlines love the drama of AI-fueled layoffs, but the real story is what this shift unlocks for small teams, creators, and service providers.

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🎙️ ABOUT THE SHOW:

Headlines love the drama of AI-fueled layoffs, but the real story is what this shift unlocks for small teams, creators, and service providers. We go beyond the panic to map where we actually are—the adapt era—where smart tools remove busywork and human skills become the unfair advantage. If you’ve wondered whether you’re late to AI or about to be replaced, you’ll leave with a different lens: use AI to clear your path, then pour your time into the work only you can do.

We break down why AI is a lasting shift, not a passing trend, and why some companies will over-automate themselves into janky products while lean operators thrive. You’ll learn three reframes to navigate the chaos: lead with connection when corporations chase cuts, turn new efficiency gaps into growth, and move from information to transformation so your offers deliver outcomes, not overwhelm. We also unpack how social algorithms are pivoting from follower counts to relevancy, which is huge for niche voices. Clear positioning and a distinct point of view now travel farther than ever, while generic, AI-slop content sinks.

On the practical side, we share the tool stack moves that compress production by 70–80% without losing soul: faster research, sharper hooks, streamlined editing, and simplified distribution. Think “hire your tools before you hire headcount” so you can show up where it counts—coaching, cr

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Chapters

• 0:00 Setting The Stage: AI And Layoffs
• 2:00 Trend Vs Shift: Why AI Sticks
• 5:30 Caution And Promise: Their Stance On AI
• 7:30 The AI Eras: Adoption To Adapt
• 10:45 Efficiency, Layoffs, And What They Mean
• 16:39 Human Work Vs Replacement Risk
• 20:39 Meaning, Speed, And The Hard Transition
• 23:19 Three Reframes: Connection, Efficiency, Trust
• 26:19 Algorithms Are Changing: Relevancy Wins
• 30:39 Efficiency Gaps: Tool Stacks And Workflow
• 34:19 Trust-Driven Economy And Differentiation
• 37:39 Recap: Efficiency, Trust, Transformation

Transcript

SPEAKER_00: 0:00

Welcome back to the Business Knight Podcast. I am your co-host, Kimberlyan Jimenez, and I'm here with my co-pilot, Chris. And today we're gonna dive into all the crazy layoffs that are happening this week in the tech world because of AI. Now, we're actually gonna break it down for all of you guys who are wondering like, what the heck does this mean as a small business owner? I think that as online business owners, we're kind of tech adjacent. And when these things happen, inevitably people get scared. They start thinking, oh my gosh, is AI actually going to replace me if it's already replacing tech jobs? Like, how do I stand a chance? Well, my friend, we're gonna separate chaos from truth today and show you how you can actually use AI to your full advantage, plus the hidden opportunities that this crazy time presents coming up. So Chris, AI has been here for at least like what two and a half years?

SPEAKER_02: 1:13

I mean, if we want to be technical about it.

SPEAKER_00: 1:16

True, true. Like what Siri? Would would you say Sirius?

SPEAKER_02: 1:20

Yeah, a hundred percent. Yeah. Even the the uh autofill, right? When you're tech when you were typing in like your Gmail back in the day and it was predicting what you were gonna say next, like that technically is pattern recognition AI, right? So it's just not new. What's new is these large language models like the Grox and Chat GPTs. And so that is now what is considered AI. And to be fair, this is probably the most like mainstream and known that it's been.

SPEAKER_01: 1:42

Yeah.

SPEAKER_02: 1:43

Um, and some people are really, really excited, some people are really, really scared, and most people are somewhere in between.

SPEAKER_00: 1:47

I think I'm somewhere in between.

SPEAKER_02: 1:48

Yeah, yeah. And it depends on what time of the day you ask me.

SPEAKER_00: 1:51

True. Exactly. For real, for real. So what's crazy too is that I feel like it has changed everyone's consumption behavior on the internet, especially when it comes to Googling things or you know, using it for research. At the same time, it's also created a ton of opportunities. And so it's just really interesting. I think that for us, our journey with AI had been, hey, let's just keep an eye on it and see if actual, you know, market adoption happens, if it changes behaviors. And last year we noticed, okay, it is not a trend, it is a shift, right? We talk about the difference between trends and shifts. Chris and I are not early adopters in the sense that we don't like to be the first ones to test something. We'll observe what everyone else is doing in the industry. Yeah. Um, let the market breathe and figure out, okay, where do we go from here?

SPEAKER_02: 2:46

It's usually not a winning posture to be a trendsetter or to be to be chasing trends because so few people win, but more more often than not, those people actually pave the way for other people to come succeed.

SPEAKER_00: 2:56

Totally.

SPEAKER_02: 2:56

And so we we like to allow companies that are VC backed or like have some margin to go do those type things, and then we'll just adopt and hopefully, you know, put mastery on what has, you know, become now a shift, like him mentioned. So that's our reasoning for it. And it's something that we recommend to our people too, right? Unless you got a rich, rich, rich uncle or you are VC backed, it's like you probably don't have the margin to go through the taking the lumps of actually figuring this stuff out and building the projects and stuff like that.

SPEAKER_00: 3:24

So and as a small business owner, that doesn't mean that you can't be an early adopter.

SPEAKER_02: 3:28

For sure.

SPEAKER_00: 3:29

For us, it's just not how our brain is wired, and we like to be able to use repeatable models. And we've seen and been around the block a long time, and we've seen the trends like absolutely skyrocket, and then someone built their entire business off of it, and then it collapsed. Like, yeah, you know, every platform you can think of, like Periscope, and it was literally so that would be a perfect example.

SPEAKER_02: 3:52

We saw people build their whole business on Periscope, right? And like even named themselves like their little pseudonym on uh based off of Periscope, right?

SPEAKER_01: 3:58

Right.

SPEAKER_02: 3:59

And then but but that was a trend that led to a shift, which was going live, which I don't think has actually been. I mean, depending on it hasn't.

SPEAKER_00: 4:08

Right. I know people everyone was like, okay, you're gonna have to do video live. You can like video is gonna be extinct. And I know that it sounds ridiculous to compare Periscope to Chat GPT, but it's not just Periscope, right? It's like, what was that? I can't I always forget Clubhouse. Things completely died. Platform after platform after platform is like, oh, now we're gonna listen to podcasts live. We're not gonna actually record podcasts. It's like, oh, well, that's gone. Yeah. Um, and then I remember just simple things like, you know, Facebook ads are the only ads that you're ever gonna be able to run. And now, I mean, sure, they, you know, they stood the test of time in a way, but there's so much more opportunity on platforms like TikTok and YouTube. And it's just interesting to me how um everything changes. But yeah, the point is that once a trend becomes a shift, we will jump on and adapt. This is because I think that's important. And it is a shift. This is a shift, it's an important shift, and there's a lot of positives that are also coming out of it. Yeah. Um, I want to be very clear about our position. If it was up to us, we would put the AI back in the box. Like I there is a lot of potential for destruction here. Okay. We are not trying to sugarcoat that or act like it's just the best gift to mankind because that's not how I actually feel. If it was up to me, I'd be like, nope. I think that this is uh spiritually dangerous. I think there's a lot of things that could happen that could go wrong. Um, but then again, there's also a lot of positives. And so we're here, it's not gonna go away. How do we adapt and actually make it uh a powerful tool in our ecosystem instead of trying to fight it or be afraid?

SPEAKER_02: 5:47

Yeah. We um I don't yeah, I don't want to go down those trenches. I'm actually getting ready to do a video on that. I've broken it down into what I'm calling eras that of AI waves and a lot of societal implications that Kim just mentioned. So if you're interested in hearing somebody completely nerd on that, I'll just go check out his video. We will link it here when I'm about to go down that rabbit hole now and I'm like, no, are you sure? Yep.

SPEAKER_00: 6:09

Just a little teaser?

SPEAKER_02: 6:10

Uh okay, I'll show you the slides. I'll at least show you what I have so far.

SPEAKER_00: 6:13

Just a little bit.

SPEAKER_02: 6:14

Um, yeah. So right now, I'll show you where we are, in my opinion. Um, in my humble opinion. So we there we go. Uh and I'll zoom in so you guys can actually see this too. Uh so right now, this is where we are. So we are right in between what I'm calling the adoption era and the adapt era. And so right now, what you're seeing is people realizing what we just said, right? Meaning it's not a trend, this is a shift, and they're adapting, right? And they're infusing AI into what they do, they're infusing AI into their daily operations, they're infusing AI in how they do content, how they literally live their lives, right? Like you're using not just getting online and asking, oh, can you make something funny for me on ChatGPT? No, you're actually using it in transformative ways in your life and in your business. That will lead to what I'm calling the expansion era. Meaning companies will operate the most efficiently they ever have. A small bit think about how many times you said, like, if I could just do the things that I actually like to do in my business and not be bogged down with nonsense. Well, your time, like, this is the greatest era for you ever, then. Because all those things that you don't like doing, great, we're gonna figure out how to clear your path. Right. I was literally talking to my brother about this. He's got a very uh in involved job with a lot of moving parts and pieces. It's very dynamic. And I told him, I said, this is your time right now to get rid of like 90% of that.

SPEAKER_01: 7:36

Yeah.

SPEAKER_02: 7:36

To utilize AI in powerful ways. And I'm not talking about just Chat GPT, I'm not talking about you know, custom GPTs. Like, there are amazing ways that you can actually run your life now using these tools, which will lead to the ability to be more productive than ever, companies will be more profitable than ever, which will lead to massive investments and expansions into things that I don't think we've ever seen. And I think fortunately, and again, this is where we get into the societal implications there, it's going to drive down costs to make life more affordable. And given the fact that inflation is reaching what it is, given the fact that things cost what they do, given the fact that literally we're paying more interest on our debt than what we're actually producing to be able to pay off. Concerning, right? We're talking about US dollar and US economy. This is the opportunity to be able to reverse course on a lot of those things. And I have a lot of, you know, other thoughts and what have you about monetary systems. Again, I'm gonna stop myself. This is what you get for now, right? So, bottom line is this you are not late, you are not early, you are right on time for what I'm calling that adapt era. And if you take advantage of that, I think what you're gonna find is you're gonna be more fulfilled in your work. You're gonna find that you actually love what you do. You're gonna find that the things that used to hold you back are no longer in your way and you're not waiting and two years later still kicking yourself because it's like, darn, I still haven't done that thing. No, the the era of getting that done and not having that bogging you down is absolutely here. And it's your time to take advantage of that and get out of your own way in a lot of ways.

SPEAKER_00: 8:59

I love that. And so that kind of brings us to like what is it that is actually happening with these tech layoffs? Um, I think you have a graph of like all the companies that are laying off people right now. Um, and what I think it's really important to understand is that, like Chris said, these layoffs are really about efficiency. Companies are trying to become more efficient. We are in a climate that requires efficiency in many ways. That doesn't mean that I'm happy or excited about this, in the least I am. Um, but it's helpful to understand what is happening and what we can do about it. So you see, UPS, Amazon, Intel, I mean, yeah, like that's a crazy amount of companies having layoffs that are tied directly to AI.

SPEAKER_02: 9:46

Some of these, right? So we okay, this is really important. Sometimes we cling to the known, not and sometimes we cling to things that necessarily aren't for the best because it's the familiar.

SPEAKER_01: 9:58

Yeah.

SPEAKER_02: 9:59

And I'm not saying that all these jobs are things that we should be like, yeah, fine. Like what, you know, like it is a concern, right? But do I think that somebody needs to be up on a 400-foot cell phone tower replacing a light bulb, replacing cable lines, like risking their life to do these things? Or do I think that at some point a robot should do that because it's powered on AI? Do I think that people really enjoy being in 110-degree heat riding around delivering packages in a UPS truck? I don't maybe you do. Maybe you absolutely love that, but fundamentally at times we actually risk human lives doing some of these jobs that people don't really even like doing. They actually force themselves to go do it and they end up with serious health issues down the line, or they're just miserable overall. And so I think sometimes we have to be like, look, some of this is actually a good thing. Some of it's actually a concerning thing. I think, you know, mid-level developers and engineers losing their job. Okay, that's a that's more of a concern because that is a job that a lot of humans did that they that weren't like risking life, right? Like that's not risking someone's life.

SPEAKER_00: 10:57

Yeah, it feels like a replacement. It's what you're saying.

SPEAKER_02: 10:59

It feels more replacement versus like, hey, we're gonna subsidize this because no human should do it, versus that was actually really that was a that was what somebody would call a good job. Yeah, right. So some of it is that, and some of it is, but really what it comes down to is just overall efficiency, but we're gonna see, right? Because again, I don't I'm not going down into theoretical land here. I'm gonna stop myself, I promise. But but I do think this is gonna happen. I do think that a lot of these companies are a little too bullish on this.

SPEAKER_00: 11:26

And there's gonna be a clap back and a realization.

SPEAKER_02: 11:29

And I think companies like Meta are trying to go too much into AI and replace humans too much, yeah, where it's gonna be foundations built on sand.

SPEAKER_00: 11:37

Yes, I agree.

SPEAKER_02: 11:37

I really, really believe it's gonna be slop code and these these platforms are gonna be janky and people are gonna be like, this site sucks now. You're gonna see a lot of really trash. My friends and I call it app uh they think we called it app teamu instead of like app sumo, uh, because a lot of these platforms are just not gonna work the way they're supposed to because they're built on AI and there's so so few humans actually doing what's called QA, which makes sure that these things are actually working the way they're supposed to.

SPEAKER_00: 14:13

Yeah, absolutely. I also think that we have to to truly understand what is happening. It's not that companies, you know, are out here trying to just uh replace every single employee. I think they are becoming more efficient. And in a lot of ways, they're what they're thinking about is replacing repetitive tasks in a lot of ways. Not always, not everyone. Um, and I think that that is the important thing to understand as business owners uh and entrepreneurs is that you are not a task, a repetitive task. When you're a business owner, when you're an entrepreneur, you bring creativity, problem solving, and a very special sauce to the table that most people who are working desk jobs don't have the range to do. I mean, think about just the amount of hats that you wear on an everyday basis, right? Like you're the visionary, you're the integrator, you're the bookkeeper, you're also the creative person, you're creating all the marketing and also delivering the service. Yeah. I don't think that people understand, like in the online space particularly, how different we actually are than the rest of the population. It's true. Um, and how much we contribute in so many amazing ways. And that might sound rah-rah and you know, idealistic, but I think that what we're seeing in the the trends are telling us is that people are always going to need human connections. They're choosing human, even though they have AI. Yeah. Uh we'll talk more about how that's playing out in the businesses that we help coach and mentor as well as in our own business. Yeah. And I think that being human is what differentiates us from AI. Yeah. And we have to lean into that as much as possible instead of thinking, oh my gosh, you know, I'm going to be replaced and all of my creative work is going to be replaced because we do have AI tools like Zora, right? Who's they're creating incredible videos and like images. And it's it's hard to really calibrate and figure out where we fit in. Yeah. But the things that make us human are the things that we have to lean into, the things that only we can do, things like empathy, connection. In a lot of ways, AI is simply stealing our creativity, but we're the ones who are authoring most of it. You know, we're not in a point yet where it's able to essentially design and create all on its own. It's still sourcing data and using patterns to figure out what it needs to do. Yeah, exactly.

SPEAKER_02: 16:42

Um, yeah. So you said something important about the taskmaster. We we refuse to divorce our taskmasters because it's where we've derived our meaning and value for so long, right? It's like the same with intelligence. Like we have der we have found value in our intelligence for centuries, right? And I'm not saying like we're all gonna be dumb plebs now, like we're just not gonna be smart people, but I do think that there are elements of us that we've kind of lost ourselves. We've kind of lost the essence of what it means to be human in a lot of ways because we're so buried in the taskmaster stuff, right? And so, yes, it it it concerns me a lot how fast it's more the speed of anything that concerns me.

SPEAKER_00: 17:20

That is what is hard is because we don't have a break to adapt.

SPEAKER_02: 17:23

Yeah, it's the transition that concerns me. Like I have a I have a vision of what this could be long term, and I think it's for the betterment of humanity if it's handled responsibly. What concerns me is that getting people to accept the shift and most shifts take a long time, and this is moving really like it's moving faster even than I expected.

SPEAKER_00: 17:41

Yeah, and I think the real fear, like if we can verbalize it really well, it's not that uh we're afraid that you know jobs are being lost. It's that we're afraid that we're losing meaning as a people, right? Like without Am I needed anymore? Is the question.

SPEAKER_02: 17:56

Yeah, without time to be able to like compress and and process that and transition appropriately. Exactly. Right. And that's where it's like the speed of it is the adaptation is gonna be really tough for a lot of people.

SPEAKER_00: 18:09

But I think the good news is that we're it's not just about like let's do the most human tasks possible. Like, let's do as many things as humans as we can. It's like, no, let's do the things that we only can do as humans, right? Like the most human possible things. How can we lean into that? Yeah. Um, and so I think that that's what presents the biggest opportunity. Yes, we need to upskill and we can talk a little bit more about that, right? Um, and figure out ways in which we can cut our own inefficiencies as small business owners. And that would be prior one for right priority number one. Like, hey, like how do we find the right tool stack? And there's a lot of overwhelm around that. I think we're gonna do another episode about like, hey, your AI tool stack. AI tool stack. Like, what are we seeing that that is really working? Because I think the hype of AI and what it promised that it could do versus what it actually can do is super overwhelming. Like it's so underwhelming.

SPEAKER_02: 19:03

I was reading, it was like uh 67% of people have there's a term that it used, it was called like the AI gap or something. Yes. But what what it basically what the study showed was that 67% of people found themselves like underwhelmed or finding that it didn't deliver on the core premise of what they thought it was going to do to the full extent that they thought it would. Exactly. That's a pretty significant amount of people. Um, and so that that is something to know. And that's where I think people tend to, and this happened with the dot-com bubble, right? Like people, like they were just throwing money at projects. Did you know there's more uh VC capital infused into AI projects than there even were? I think it's like 17x more concentration. Uh again, you're gonna fact check me with AI on this one now, but it's something like that, right? Uh, where it's where it's roughly about the same equivalent or substantially more VC money into these projects that were the dot-com bubble because people would get so enamored and everybody's rushing to that opportunity, right? And so we're we've kind of moved past that enamorment season to the realities that we're now talking about with this thing. And it doesn't mean that they're not great. It doesn't mean that like the the dot-com bubble didn't meant the internet went away.

SPEAKER_01: 20:09

Yeah, right.

SPEAKER_02: 20:09

It it obviously didn't because we here we are.

SPEAKER_01: 20:11

Right.

SPEAKER_02: 20:11

Uh but what it meant was it was like like people thought that like this was just gonna be the answer to every problem.

SPEAKER_00: 20:18

To everything.

SPEAKER_02: 20:18

And obviously that wasn't the case. Yes. Because what do we learn fundamentally? If information was the answer, we'd all be billionaires. All of us. And yet here we are.

SPEAKER_00: 20:26

With more information.

SPEAKER_02: 20:27

Yet here we are, 20 years later, still watching this podcast. I know. Because what are Kim and Chris going to tell me I need to do in my business? Because this new technology is gonna take my darn job away or my kill my business, right?

SPEAKER_01: 20:38

Uh-huh.

SPEAKER_02: 20:39

So again, like perspective, right? Like we have these crazy knee-jerk reactions sometimes, and sometimes it's warranted and sometimes it's not. There's definitely adaptation that needs to take place. But I do think that context, intuition, empathy, like what makes you a person, it just can't be synthesized. If there's something about who you are and what makes us human, that sounds really woo-woo and rah-rah, whatever. It does sound woo-woo, but it's true though. And I think the the I think the part that scares us the most is that we don't like we haven't addressed that in so long because we are so busy doing the things that we don't even like to do because it's part of the the the gig, right? It's like, but I gotta do all these things, and then maybe the last hour of my day, I can actually do some things in my business that I want to do. Like I can create content. Like, how many people have said, like, oh, like I would love to do YouTube, I just don't have the time to do it. I would love to, you know, post more about I'd love to blog, I'd love to, you know, like go live with my audience. I love, but you you can't because your 95% of your day is compressed or or is is spent on things that you don't even like to do. And so I think we kind of associate our identity there and find value in that, like I mentioned. And now it's like, okay, so we have to address and face the thing that we've kind of like lost sight of in a lot of ways. So I don't want to be talking in circles here because I feel like I already said that, but to me, that's the big opportunity that no one's talking about, in at least not as much as the fear that we hear people talking about, right?

SPEAKER_00: 22:04

Yeah, I agree. So I think there's three reframes that I have in my outline that are really important for us to understand now. Um, so the first one is that as companies are cutting costs and becoming more efficient, as small business owners, our reframe is that we need to increase connection. Again, the human value proposition is so empowering and so important in this season. Um, and so how does that play out? I think sometimes we look at our competitors um, you know, as as bigger corporations and we feel really small. We're like, but I'm just, you know, a team of one, or I'm a team of three, or I'm a team of 10. How do we compete? Um, and the reality is the smaller you are, the bigger advantage you have.

SPEAKER_01: 22:49

In the season, you know.

SPEAKER_00: 22:50

In the season, especially, because people want to connect with humans. They don't want to connect with tools and they don't want to connect with corporations. Um, those things are helpful in terms like the tools are helpful and the corporations create products that are helpful too. But I think we have a crisis of trust. We've talked about the 2025 Edelman report. You know, I was doing some research with AI today, and like it's just article after article after article about the trust crisis. Yeah. The smaller you are, the more willing people are to give you their trust. And trust is a huge currency in this season. I think that the more we become quote unquote replaced by the robots, the more people are going to crave real human connection. And so, how does that show up for you? It means that you need to start thinking about community. How do you build community into your business? How do you build connections with your existing clients? How do you create experiences for people instead of having your value proposition be the old school model, which is selling information? You know, especially if you're an online business owner and you're like a coach or an expert, you gotta pivot from just I'm gonna show uh show and sell information to I need to focus on transformation, connection, empathy, and relatability. I think that's the first reframe.

SPEAKER_02: 24:08

Yes, absolutely.

SPEAKER_00: 24:09

Awesome. So the second one, did you want to say something?

SPEAKER_02: 24:12

Yeah, yeah. Um, so I I'm just I'm like ruminating on examples and stuff like that while Kim's talking. But I I wasn't sure.

SPEAKER_00: 24:18

I'm like, I'm not, I'm not sure.

SPEAKER_02: 24:20

I'm in full ADD land on that, right? So uh I talked about this recently, um, but the the new algorithms are gonna be run on social media. Just just one example, right? One example. The new algorithms are gonna be heavily run on AI. This is something Elon just announced with X, and trust me when I tell you, TikTok's already been doing it and everybody else is already gonna adopt this as well. And the reason is because what they're finding is that social media's gotten really crowded, right? Like everybody's fighting in the algorithms, trying to get that position. It's all an auction block. So when you submit content, it has criteria that it looks for to like where you're gonna position in the news feed. Right. So if there's 500 posts, right, let's just say like economy of scale, right? Let's just boil it down to make it numbers that make sense because trust me, it's way more than 500. But let's say like you're number 499. Well, the likelihood of you getting seen is very slim, right? Well, as time has progressed based on these algorithms, you're not getting visible, you're not having visibility on social media anymore. And people are getting frustrated with content. Now, positive reframe now is that great, AI is actually being able to learn more about you and the content that's relevant for you. Right. So that it's not this traditional, oh, we'll get in line in the auction block and hopefully we show your stuff. You know, it's like, no, it's not built on those very simple models of algorithms. It's built on an extremely dynamic algorithm now that's gonna show your stuff, your voice, even though you're small. First of all, you can run more efficiently, like we talked about, because you're getting stuff out of the way. But now your voice is actually, even with a small audience, is gonna reach the people that it needs to reach because these AI algorithms are gonna look for the one thing and the one thing only relevancy for the person that's actually looking for it.

SPEAKER_01: 25:48

Yeah.

SPEAKER_02: 25:48

So all these people, right, that are layoffs. So let's reframe the layoff thing. If let's say you do what we do, right? You're you're a service provider, you're a coach, you're an expert, whatever, the people primarily we work with. Well, for us, you're gonna have all these people that 18,000 people, 30,000 people, 300,000 people are getting laid off. Meaning they're gonna be looking for alternative means to make money and they're probably gonna turn to entrepreneurship. So massive opportunities for us. Well, now guess what? If we're speaking with clarity on our content, the AI, the AI algorithm is gonna know who it's for way better than the old algorithms, and all this influx of new people, now we've got fundamentally way more people that we can serve that are looking to do what we've been doing for the last 10 to 12 years. Yeah, that's just one example. Sorry if that was a rabbit hole. No, you're fine. Off track here.

SPEAKER_00: 26:33

No, because we we literally had a session last week about this with our coaching clients about like, hey, AI is actually gonna make finding your content so much easier. So much easier. Or the paradigm is gonna shift completely. We need to do an episode about that because it's no longer about followers at all. It's all about relatability and connection, which is so cool.

SPEAKER_02: 26:52

And the reason that the followers mattered before was because, again, those very simple algorithms that they had to show why. Social media platforms are built on one thing, attention. Because the more attention they gain from the people that are using the platform, the more ads they can show. The more ads they show, the more money they make. So the reason that follower accounts used to matter so much is because when you have a lot of followers, it tells the old algorithms this person is somebody that people want to hear from. So that's why it would show your stuff more if you had a bigger follower account, right? But as times progress, it's become less that's the case because now it's about what you have to say that people want to hear because TikTok mastered that and they showed you what you want to see, they showed it to you fast, and they showed it to you often. And people are spending an enormous amount of time there. That's algorithm, it learns so fast, it's unbelievable. Now imagine that across the web, right? All these times that you post it on Instagram and you feel like you just threw it into the abyss. Now imagine again, you're at a point where the right people are seeing it, not just casting a big net based off things like follower accounts, but based off of people that actually want to hear what you have to say, not just saying, oh, well, hopefully somebody of this massive amount of people in the algorithm sees my stuff. No, it's very targeted and it's gonna work almost to a degree, maybe that never has before. So again, I'll get out of the nerd weeds on this. But these are the kind of things that make me excited because I see massive opportunity that we tend to not focus on or think about or understand how these technologies work. And when you understand how they work, you're like, whoa, that's gonna be a huge opportunity.

SPEAKER_00: 28:15

I like it. So shift number two. Yes. Um AI is creating efficiency gaps, and that is still your opportunity. Yes. That's really interesting, right? So as we're fixing on one hand, efficiency with corporations at the same time, every single new trend of or really wave of technology creates an efficiency gap. And that is usually the opportunity. So what I think is really important is that you learn to partner with the tools that make your business run faster and more efficiently. Yeah. Exactly. There's always going to be an opportunity that opens up every time we go through a tech transformation or a tech evolution. And it's going to be more important than ever that you actually hunt down those opportunities, that you're looking for those opportunities. Um, and I think, you know, everyone said this from the beginning that ChatGPT dropped like, hey, you're not going to be replaced by AI, but you will be replaced by someone who is using AI. Um, and I think that, you know, it's such a superpower tool to have at your fingertips when you're using it responsibly, when you're using it with integrity, when you're using it with the right um, you know, kind of um guardrails.

SPEAKER_01: 29:27

Yeah.

SPEAKER_00: 29:27

But the reality is that there is so much that we can do with uh creating content faster. Like we just showed you guys how much faster you can create content with Spark, for example.

SPEAKER_01: 29:37

Yeah.

SPEAKER_00: 29:37

Our entire content workflow has probably been optimized by 80%. I think that we spend 20% of the time uh actually thinking about the best content ideas, how to frame things, the best hooks, then actually editing, then actually posting, then actually writing. Yeah. And I love it because we can produce these episodes. Like Belle is gone right now. Love Belle. She's in maternity leave. She's our editor and our content manager. Um, and we're like, oh my gosh, we're gonna have to figure out this whole thing. But we're able to create a workflow that enables us to get these episodes out in like three hours. And and we're not even doing the three hours of work. We're just like recording, filming, and then sending it to uh our favorite AI stack that actually helps us edit and then publish and then clip all of our uh sound vibes.

SPEAKER_02: 30:30

And it's a level of production that's not gonna like we're not gonna, it's not Mr. Beast, right?

SPEAKER_00: 30:33

Yeah.

SPEAKER_02: 30:34

But for most times though, that's that's good because it feels authentic.

SPEAKER_00: 30:38

Right.

SPEAKER_02: 30:39

Um, right. So, so for a lot of you, just like a what we call level one or a level two edit is all you need, anyways. And the tools now, I think within six months, like one of them D script that we use, I think is already gonna be there. Totally. If it's not already there now, which it pretty much already is, which is crazy.

SPEAKER_00: 30:53

Yep. And I think that is absolutely like framing the next one because, and I I know I keep saying that, but it's true. Like you made me just think about that. Um, the new economy is trust-driven. That's the third shift, right? We have to understand that again as machines start scaling information as if we haven't scaled information enough. You know, like YouTube has content about everything you could possibly think about. Google will find you every possible article, and yet we have more information. So as these machines scale information, it's up to us to scale trust. Yeah. And we're in an environment that creates a massive opportunity again for making sure that you're taking care of your people the best you possibly can, that you're connecting on a human level and letting the tools do the work that is not necessary for you to do so that you can do the thing that only you can do, right? Which is connection, creating new ideas, innovating, and becoming more of a human centric brand all around.

SPEAKER_02: 31:55

Context, being dynamic, lived experience, right? Like all those things are super important. And that's assuming again, you're like a consultant or a coach or you know, expert in some way.

SPEAKER_00: 32:03

Right.

SPEAKER_02: 32:04

Um, yeah, super, super important.

SPEAKER_00: 32:06

Okay. So as a recap, ready for the recap? Recap. Very simple. We're going to train trainers. And make sure that you are becoming as efficient as possible. Look at what are your gaps in your company, right? Like, do you have a ridiculously long workflow for your marketing? How can you actually optimize your efficiency when you're on a call with a client or when you are, you know, actually qualifying leads or completing your sales process? Audit your business and think about where are the efficiency gaps where you can hire your tools. Yes. This is something you say all the time: hire your tools. Hire your tools before you're ready to hire your first or next um employee.

SPEAKER_01: 32:46

Yeah.

SPEAKER_00: 32:46

The next thing is you want to make sure that you're leading with trust, right? That's super important. Um, I think that uh storytelling, leading with empathy, with connection, being real and relatable and really leaning into your humanity is going to be critical.

SPEAKER_01: 33:01

Yeah.

SPEAKER_00: 33:01

And the final thing, I want you to focus on transformation, not tasks. You we are trained since childhood to believe that our worth is what we do. It's not what we do anymore. It's why we do it and how we do it that really matters. True. And so as you're thinking about your sales mechanisms and your marketing messages, how can you be more clear about the transformation that you're providing for people? Not just tell them, you know, that this is the best solution, but actually show them how you're going to help them. Like really think about hey, it's not information anymore, it's transformation. And if we lean into that, we're going to be positioned for growth in an environment that sometimes can feel a little chaotic.

SPEAKER_02: 33:46

Three years ago, we adopted saying internally as a team, answers over information.

SPEAKER_00: 33:50

Yes.

SPEAKER_02: 33:51

We are in an environment of information overwhelm and answer underwhelm. People are now more overwhelmed than ever with the abundance of information they're getting. And you can literally sit next to somebody and be using chat or grok or whatever. Can I do this? She will ask something in a certain way, and I'll ask it a little bit slightly different, and it'll give us contra it'll give us contradictory advice.

SPEAKER_00: 34:10

It's true.

SPEAKER_02: 34:11

And so all we've done is hyperscale information, and it doesn't mean that the information is right and it just is leading people to being more overwhelmed, or they're trying things and that they got as far as information. They're like, Well, that didn't work now. What? And they're back to the drawing board. If you can be the answer for somebody, be be in an environment of chaos, be organization for them. Because we seek that when we're in a chaotic environment, we won't we'll seek that out where it's we feel safe, we fear, we feel peaceful. We're not overwhelmed and in chaos. And I think for a lot of people, that's gonna be something that's gonna be a huge opportunity. If you can focus on transformation and answers for people, um, it's gonna be power, power, powerful.

SPEAKER_00: 34:53

Yeah, I agree.

SPEAKER_02: 34:54

Yeah.

SPEAKER_00: 34:54

You know, I think um I read this recently, and maybe we'll close with this, but it's that AI can't replace people. It can only replace people who act like machines. It's like, oh so if you're in a robotic, repetitive space, get out. Yeah. You gotta lean into humanity and what makes you human. And so for us, I think that the more human you become, the more valuable you actually become. I think that's really, really, really powerful. Now, Chris, before we end, what is our call to action? Because we gotta, we gotta, we gotta move our people to do something. I think we should have them watch the 1000 true fans episode.

SPEAKER_01: 35:33

Yeah.

SPEAKER_00: 35:34

Where you're gonna actually learn how to build an audience of real, absolutely loyal buyers who love everything that you put out and can't wait to buy it.

SPEAKER_02: 35:45

Yes. The reason I think that's that is a really solid point is speaking with specificity, as I mentioned with the new AI algorithms, it's gonna be everything. Yeah. Secondarily, people are gonna be using, we talked about AI tool stacks, right? People are going to go to ChatGPT or they're gonna go to Grok or they're gonna go to Claude, whatever they use, and be like, write me a sales page. And you know what? They're gonna all sound soulless. They're gonna sound the same. And if you can figure out how to utilize that opportunity to speak with clarity, you will be signal in a sea of noise. Yeah. And so those focusing on those 1,000 true fans and speaking to them and knowing exactly who they are. We literally will talk to people like our clients and we'll say, okay, let's use this messaging to this specific avatar and let's get really refined on that. They'll see an increase of sometimes like half a million dollars in revenue, and they don't even change anything else they've been doing. Yeah, they don't start doing more content. It's not like they just waved a magic ad wand or they just hired some guru. Like they literally just changed their positioning, changed their messaging, and focused on who their person was, and just being able to present in that way literally made all the difference in the world. Now, again, imagine that. I know I keep harping on this because I get excited about algorithms. But now imagine you're doing that and you're giving these new AI algorithms ammunition to go find who those people look like because you're the person that's speaking with clarity. Now, what's gonna happen is this really important. The people that are using, and please don't find yourself in this camp because I promise you you're gonna hear, you're gonna reach out to us in a year and be like, you were right. I'm not seeing any benefit at all from these AI algorithms you talked about. Because what's gonna happen? People are gonna do what we call slop content. They're gonna literally just do what I said, they're gonna go to chat, write me a sales page, whatever. Well, here's what's gonna happen. These out these AI algorithms, they're not going to give preference to this AI slob content because it all sounds the same. The stuff that's differentiated, the stuff that's with clarity, the stuff that actually has meaning and purpose that people are resonating with, that's what's gonna get priority in the algorithms. So, really important that you don't make that mistake and fall into that trap. So when you build your tech stack, make sure that everything is still based off you. It's Jarvis. There's always Tony Stark. Tony doesn't start working for Jarvis. That's not how it works. Like you are always gonna be Tony Stark. I'm a huge nerd, I'm sorry. But you are always gonna be Tony Stark. Use the tools, leverage them to your ability, speak with clarity, and identify who those thousand fans are and speak to those people. And literally, I think you're gonna win bigger, bigger than you ever have before. I really believe that.

SPEAKER_00: 38:04

I love it. So we're gonna link to that episode in the show notes in the description below if you're watching on YouTube. And then also it's gonna be here somewhere on the screen. Go watch it now because it's also gonna show you the only three types of content that you need to be creating and how to leverage AI to make it happen. All right. So we love you guys. Let us know what questions you have in the comment section below. We're always reading them and using them as future episodes. So we want to hear from you. Thank you for being here. Don't forget to give this video a thumbs up and subscribe. Like 80% of you guys who watch our videos are not subscribed yet. All right. So help us out. This is the best possible way that you can uh show support and of course come work with us inside one of our group coaching programs. All of that info is gonna be below uh in the description. We love you. We'll see you in the next one. Um beso. Bye for now.