More Than A Broker | Spot

Dare Greatly with John Gatesman

• Spot, Inc.

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Welcome back to More Than a Broker. 
 
In this episode of More Than a Broker, Spot Co-Founder, Andrew Elsener, sits down with John Gatesman, CEO and Founder of Gatesman, an award-winning ad agency, as the pair compare insights into the logistics and marketing industries.   

Gatesman shares his journey from aspiring to be a truck driver at a young age to becoming a successful entrepreneur. He emphasizes the importance of creativity, adaptability, and building strong client relationships in a rapidly changing business landscape.  

The conversation also explores the impact of technology and AI on marketing, the importance of hiring for culture, and the lessons each has learned throughout their entrepreneurial journeys. 

About John Gatesman 
 
Under John Gatesman’s leadership, Gatesman has grown to become one of the most successful independent agencies in the Northeast, having been named one of the nation’s fastest-growing companies for nine consecutive years. Gatesman has also been recognized as one of the top 100 independent agencies nationwide and as one of the Best Places to Work for eight straight years.  

John identified and led the successful acquisitions of digital firm Quest Fore in 2014 and Nobel Communications in 2017, which expanded agency operations into Chicago and the Midwest. His passion and devotion to his clients, along with his relentless pursuit of their success, continue to be the driving force behind Gateman’s agency’s mantra, “Good Enough Sucks.” 

John’s leadership has guided and cultivated teams across a diverse array of notable brands, such as UPMC, Northwell Health, Coen Children’s, Del Monte, PPG, Disney, and many more. He began his career with Ross Roy Group after being selected as one of only six people nationally for its Executive Management Training Program. He then moved on to management positions at Ogilvy, Doner, and Ketchum before joining BNY Mellon as Senior Marketing Director and later Brunner as VP of Client Services, ultimately founding Gatesman in 2006.