Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Kick the candy bar content
In this episode of Content Head, host Joe Michalowski dives into the world of lean content teams in the B2B SaaS industry. He explores the transition from "candy bar content" to a more robust content engine, drawing from his experiences at Mosaic.
Joe shares Mosaic's unique approach to content strategy. With limited resources, they focused on interview-based thought leadership content. Their secret weapon? Access to the CFO Advisory Board, a group of industry leaders from companies like Zendesk and Dropbox.
This access was leveraged to create compelling content for Mosaic's brand-new website. It's a testament to the power of strategic content creation, even when resources are scarce. Tune in to learn more about how to maximize your content strategy, no matter the size of your team.