Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Think Wabi-Sabi
In this episode of Content Head, Joe Michalowski dives deep into the ever-evolving debate of quality versus quantity in content marketing. While many marketers grapple with the balance, Joe questions the very essence of what "quality content" truly means. Drawing inspiration from a thought-provoking article by Amanda Navidad, he challenges listeners to look beyond traditional metrics and consider a more existential approach to content evaluation.
Joe also shares insights from his rich background in content marketing, emphasizing the importance of understanding the audience's needs and crafting content that resonates. He underscores the significance of authenticity and the dangers of merely chasing metrics without delivering genuine value.
As a nod to influential thinkers in the field, Joe mentions Seth Godin as a must-read author for anyone passionate about content. His perspectives offer a fresh lens through which marketers can view and assess their content strategies.