Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Everything works...now what?
In this episode of Content Head, Joe Michalowski dives deep into the world of content strategy. He emphasizes the importance of understanding what truly works for your audience and business. Webinars, for instance, have proven effective for many, but it's crucial to find the overlap between what works for you and your customer.
Joe touches on the concept of Wabi-sabi, urging listeners to find their unique advantage. He also references the "Ron Swanson theory" from Parks and Recreation: it's better to excel in one area than to spread oneself too thin. The key is to focus and be consistent. Lastly, Joe underscores the significance of building a strategy around value and objectives, not just tactics. It's about delivering expert-driven content that resonates with your target audience.
Remember, while many strategies can work, it's essential to find what aligns with your brand's mission and values. Stick to it, be patient, and results will follow.