Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Embrace the Untrained Journalist
In this episode of Content Head, Joe Michalowski shares his unexpected journey into the realm of content marketing. Starting off with a title of "brand journalist" straight out of college, Joe candidly shares his initial uncertainties about the role, given his lack of formal journalistic training. From his college days transitioning from a chemistry major to an English major, to his thrilling internship covering the Pawtucket PawSox for a sports magazine, Joe's path was anything but linear.
As he navigated the challenges of content marketing, Joe emphasizes the invaluable lessons he learned by embracing the role of an "untrained journalist." He underscores the importance of rigorous research, the art of connecting disparate pieces of information, and the power of being a curious listener.
Throughout the episode, a recurring theme emerges: in the world of content, it's not about being the expert, but rather the dedicated investigator, piecing together a story from myriad sources.