Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Reframing the case for SEO
In this episode of Content Head, host Joe Michalowski dives into the world of SEO, debunking the common belief that it takes at least six months to see returns. While SEO experts often promise quicker results, the key lies in understanding the maturity of your website. Joe argues that, in the initial stages, it's reasonable to expect several months before witnessing significant SEO returns.
Reflecting on his own experience at Mosaic Marketing, Joe recalls the early days of content distribution resembling a door-to-door campaign, lacking a robust marketing infrastructure. They relied on qualitative feedback from prospects, emphasizing thought leadership over keywords. As the company grew, the decision to invest heavily in SEO emerged, aligning with investors' expectations.
Joe shares insights from his collaboration with Organic Growth Marketing (OGM), emphasizing the value of optimizing existing content rather than starting from scratch. This approach led to early spikes in SEO results, demonstrating that, with the right strategy and mindset, SEO can deliver faster returns than the conventional wisdom suggests.