Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
The Problem with Blog Post Intros
In this episode of Content Head, Joe Michalowski dives deep into the pitfalls of clichéd content hooks and the importance of genuine engagement. Drawing from his college experiences, Joe highlights the frequent use of broad and uninspiring introductions in both academic papers and the content marketing world. He critiques the overreliance on SEO, which often results in "commodity content" that lacks depth and unique insights.
Joe emphasizes the need to resonate with the audience, referencing an impactful sales pitch by Drift as a prime example. The pitch effectively utilized imagery and a concise message to connect with its target audience, setting it apart from generic content.
Concluding the episode, Joe shares three key strategies for crafting compelling content hooks: understanding the audience, weaving in personal experiences, and ensuring a seamless transition from the hook to the article's main thesis. He advocates for simplicity in content, tailored to the audience's expertise level.