Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Did You Do Your Homework?
In this episode of Content Head, the host, Joe Michalowski dives into the critical aspect of understanding your audience in content marketing. The episode begins with a personal story, illustrating the profound impact of audience awareness and the importance of doing thorough homework. The narrative emphasizes how well-researched content can significantly enhance audience connection and engagement.
The discussion shifts to the concept of Ideal Customer Profile (ICP) expansion, particularly in startup environments. The host explains how expanding your ICP can bring new challenges and opportunities for content strategists. The key takeaway is the necessity of adapting content strategies to align with new market segments, focusing on specific customer pain points, and linking these to the product's features.
Finally, the episode highlights the vital role of product marketing in content strategy development. It underscores the need for a content strategy that resonates deeply with the target audience while keeping the product's relevance at the forefront. This comprehensive approach ensures that content not only engages but also effectively converts and drives revenue.