Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
You're More than the Words Guy/Gal
In the latest Content Head episode, host Joe Michalowski discusses the challenges of explaining the role of a content marketer to family and friends, especially during the holiday season. He shares a personal anecdote about his family's long standing joke regarding the ambiguity of his father's job, drawing a parallel to his own experiences in content marketing. Joe reflects on his initial simplistic explanation of his job as "the words guy," a phrase that, while effective in avoiding lengthy discussions, eventually became a limiting self-identification.
Joe then dives into the importance of understanding and articulating the value of one's work beyond basic tasks. He encourages listeners to reflect on the impact of their work and to recognize the broader contributions they make to their organization. This reflection is not just about what they currently do but also about their aspirations and future goals within their career. Joe emphasizes the significance of viewing one's role through a lens of strategic contribution rather than just task completion.
In conclusion of the episode, Joe advises listeners on how to communicate their job roles and values effectively. He suggests developing a concise yet substantial "elevator pitch" that encompasses both current responsibilities and future ambitions. This approach aims to present a more complete and aspirational view of one's professional identity, moving beyond oversimplified job descriptions. The episode is a blend of personal insights and practical advice, aiming to empower content marketers to better articulate the depth and value of their work.