Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Getting Content Fundamentals Right
In the latest Content Head episode, Joe Michalowski takes listeners on a journey through his transition from an in-house content role to agency life. He shares an enlightening view on the common pitfalls of content creation, emphasizing the importance of starting with actionable steps rather than getting lost in grand aspirations. Joe highlights the need to focus on solving immediate customer pain points, laying a foundation for content that genuinely resonates.
Joe candidly discusses the allure of becoming a content giant, citing examples like The Ringer and HubSpot, and the unrealistic expectations they set for newcomers. He stresses the significance of mastering content fundamentals before aiming for monumental success. Through his experiences and observations, Joe underscores that starting small and iterating is key to content excellence.
Finally, Joe outlines his five content fundamentals, including the essence of producing over perfection and deeply understanding customer challenges. He advocates for a strategic approach to content, where value leads and quality varies. Joe's call to action is clear: create, learn, and evolve without fear. His insights serve as a guide for anyone looking to make meaningful strides in content marketing.