Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
Exhausting your topic buckets
In this episode of Content Head, Joe Michalowski dives into the importance of creating comprehensive and meaningful content that goes beyond superficial guides. He shares his personal experiences and insights on how the perspective on content changes as one moves from agency work to in-house roles. Joe emphasizes the need for depth and relevance in content creation, challenging the notion that a business can ever have "enough" content.
Joe recounts a pivotal moment in his career when his boss questioned the necessity of further content creation. He uses this experience to illustrate the importance of continuous content ideation and strategy development. Joe argues that content should be seen as an infinite game, where there is always more to explore and create. He highlights the need for content to evolve and adapt to new priorities and market conditions.
The episode provides a structured approach to developing an ultimate guide, breaking it down into six steps. Joe stresses the importance of narrowing the scope, mapping out high-level pieces, and digging deeper into each component. He encourages content creators to continuously refine their ideas and leverage their relationships with subject matter experts and customers to ensure their content remains relevant and valuable.