Content Head
Content Head is a podcast for B2B marketing professionals on small teams, or at early-stage startups, who want to learn how to create a foundation of world-class content for their organizations. In each episode, Joe Michalowski shares his own experiences as a solo content marketer and pinpoints what it takes to get more done with less. Joe discusses bite-sized topics and provides both tactical and strategic ways to approach your own content strategy. Ultimately, the lessons learned will help you understand how to prioritize and optimize your team's investments in content.
Content Head
What brands can learn from creators with Paul Barnhurst, The FP&A Guy
In the latest episode of Content Head, host Joe Michalowski welcomes Paul Barnhurst, also known as the FP&A Guy. Paul shares his journey from a finance professional at American Express to a successful full-time content creator and influencer. With a focus on financial planning and analysis (FP&A), Paul has built a substantial audience through his insightful content, training sessions, and three popular podcasts.
Paul discusses the importance of learning from creators to enhance marketing efforts, emphasizing the need for content teams to stay relevant and engaging. He highlights the challenges and rewards of building a personal brand in the finance space, sharing valuable lessons from his own experiences. Listeners will gain insights into the strategies Paul used to grow his audience and the significance of consistency in content creation.
The episode also dives into the nuances of creating content for a finance audience, addressing the high expectations and technical nature of the field. Paul offers practical advice for marketers on how to connect with finance professionals and create content that truly resonates. Tune in for an inspiring and informative conversation with one of the leading voices in financial content creation.