Building the Brand

Building the Brand 03 | Franchising Advice from Paul Hogan, Founder of Home Instead Senior Care

Bert Copple Season 1 Episode 3

In this episode, Bert Copple interviews Paul Hogan from Omaha, NE, the founder of Home Instead Senior Care. What started out as a small home care business grew into the largest home care franchising system in the world over a 25-year period. Paul offers insights into how he built his brand and what it takes to build a brand today. Bert also gives an update on his business, Canteen Golf & Billiards.