
Building the Brand
Follow the journey of Bert Copple as he builds a new business and brand, Canteen Golf & Billiards, from the ground up with insights from industry and business leaders and influencers.
Podcasting since 2023 • 6 episodes
Building the Brand
Latest Episodes
Building the Brand 06 | Mission and Vision Statements
In this episode, Bert Copple breaks down the mission and vision statements for Canteen Golf & Billiards. He explains the importance of having and sharing a mission and vision and the impact it can have on your business.
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Season 1
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Episode 6
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30:38

Building the Brand 05 | Hurry Up and Wait - Overcoming Procrastination
In this episode, Bert Copple talks about the old military saying, "Hurry Up and Wait," and how it is relevant for business management today. He also looks at studies on procrastination and the four things he is doing to overcome irrational and ...
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Season 1
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Episode 5
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43:41

Building the Brand 04 | Logos and Colors and Trademarks, Oh My!
In this episode, Bert discusses the importance of good logo design, speaks with internationally renowned color expert, Amy Wax, about selecting colors and how to use the Color911 app, and walks through the steps of getting a trademark for your ...
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Season 1
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Episode 4
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43:09

Building the Brand 03 | Franchising Advice from Paul Hogan, Founder of Home Instead Senior Care
In this episode, Bert Copple interviews Paul Hogan from Omaha, NE, the founder of Home Instead Senior Care. What started out as a small home care business grew into the largest home care franchising system in the world over a 25-year period. Pa...
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Season 1
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Episode 3
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50:52
