Salon Success Secrets

The Moment Your Salon Changes Forever

• Lindsay Lowe & Jen Booth

Share episode

Send us a text

We unveil a new category for beauty pros that replaces force with power by building identity, systems, and sales psychology into team-based salons. Through real wins and clear contrasts with booth rent, we show how to stop entropy, boost consistency, and compound growth.

• Why technique alone does not create success
• Force model of booth rent vs power model of team-based salons
• Identity, communication, and sales psychology as growth drivers
• Systems that create shared demand, reputation, and education
• Entropy as the cause of culture drift and inconsistency
• Real stylist wins from targeted training and clear roadmaps
• How to activate a whole team instead of one superstar

Text launch LAUNCH to 469-283-5590 for the launch party registration, free launch kit, early access surprises, and more


Do you have a question for Salon Success Secrets Podcast?

Send a text or leave a voicemail at (469) 283-5590 or send us an email to hello@salonbusinessschool.com. We would love to hear from you.


Start growing in business and leadership with powerful tools, advice and resources in your inbox every week:

Learn more about Salon Business School Events:

Upcoming Events | Salon Business School


Learn more about Salon Business School Coaching:

https://keap.app/contact-us/4732115411329800


Learn more about Salon Business School for Salon & Spa Owners:

https://keap.app/contact-us/8468267787462617


Are you ready to go all in? Join Salon Business School:

Apply to Join Us! | Salon Business School


Listen to all the Salon Success Secrets podcasts anytime, anywhere here:

Podcast | Salon Success Secrets

SPEAKER_00:

Hey Salon owners, today is not just another episode. Today is history in the making. Because what we're talking about is something the beauty industry has never had before. It's not a class, it's not a technique, it's not more motivation. It's actually a new category. You know, a breakthrough no one else has built. And if you've ever felt like, hmm, my team is good, but they're not fully activated. I know we could be more consistent. We're close to greatness, but we're not there yet, then lean in because what we're launching isn't incremental, it's actually revolutionary, and you're early enough to be a part of it.

SPEAKER_01:

Yeah, see, most of the industry keeps teaching the same old thing: technique, more technique, a little marketing, more technique. You know, but if technique alone created success, every stylist would be wealthy. But we both know that's not true because success doesn't come from skill alone, it comes from identity, communication, sales psychology, guest experience, and alignment. And no one is teaching team-based salons how to create that identity intentionally until now. Million Dollar Beauty Pro is not about adding more work, it's about changing the Beauty Pro completely. Not incremental growth, but an exponential shift.

SPEAKER_00:

So here's the real breakthrough. You know, booth runners cannot be successful because they operate as individuals. Let me say that again because it's so good. You know, booth runners cannot be successful because they operate as individuals, but team-based salons succeed through multiplication and creating an environment where people win. You know, one forces or one grows through force. You think, okay, what is force, Jin? Force is power made operative against resistance. And so force is exhausting, you guys. Force is survival, force is pressure. Booth rent is built on one person doing a hundred percent of the work. You know, you force yourself to find every client, you force yourself to book every appointment, you force yourself to manage your own marketing, you force yourself to build or buy your own color, you force yourself to create systems you've never been trained to build, you force yourself to, you know, handle complaints, cancellations, and pricings, and you force yourself to stay productive even on your worst days. So booth rent is literally, listen up, you versus the world. You survive because of force, but your energy, your motivation, your grind, your hustle, and the moment you stop pushing, your income actually drops. That is truly force.

SPEAKER_01:

Yeah, man, that's so good when you think about that, Jen, how forceful it is, you know, because the opposite of that would be, you know, how team-based salons operate, and that's that they grow through power. And you might be thinking, what is power? But power is the ability or capacity to act or do something effectively. Whew, that's good. The ability or capacity to act or do something effectively. You know, power truly is the system that supports you. Power is ease, power is momentum, power is multiplication, and team-based salons run on systems which create shared marketing, shared reputation, shared demand, shared education, shared growth, shared guest experience, shared problem solving, shared support, and a structure that continues whether one person is having a bad day or not. And power means you're plugged into a machine that multiplies your effort. If you take a vacation, power keeps your schedule full. If you're having an off week, power still drives referrals. If you're learning, power accelerates your skill, your confidence, and really your overall growth. And team-based salons use systems, processes, leadership, mentorship, brands, their brand identity, you know, data to move you further with less strain. That's power. You know, booth rent is a force-based model. You push, you get results. You stop pushing, everything stops. And a team-based salon is a power-based model. The systems, the brand, the leadership, that is the engine. So when you plug into that engine, everything multiplies, you know, and this program finally gives team-based salons the multiplier.

SPEAKER_00:

So good. I got chills just with everything you just said, Lindsay. It was so good, you know. Because if you truly think about it, this program is going to help service providers see clearly why commission salon is more powerful. Say what? Isn't that so cool? Like they make more money together. The guest gets a better experience together. Growth compounds, compounds together, you know, and for the first time, service providers will feel it, they'll understand it, and they'll actually buy in. Not because you ask them to, but because they experience the truth of it themselves. You know, there is a law in the universe. Um, when something isn't intentionally developed, it actually declines. It's called the law of entropy. And it's why salon culture slowly erodes. Why standards slip, why service providers drift, or why good team members plateau, and why booth renters seem attractive, or booth renting seems attractive too, until it collapses under isolation. No growth, decline starts, no leadership, chaos creeps in, no development, confidence fades. You know, that's why Drum Bro Million Dollar Beauty Pro is the antidote to entropy. You know, it gives your team structure, identity, direction, activation, and it stops the slow decline and replaces it with this unstoppable momentum. Because when people grow, the business grows. And when the business grows, everyone wins.

SPEAKER_01:

So good, you know, and and let's be real for a moment. You know, there's one thing quietly killing salons, and that's that complacency is disguised as comfort. You know, it's like when a stylist thinks, I know enough, or when owners think we're doing fine, or when no one is hungry for better. Jen, it's just what you were talking about with the law of entropy, because entropy does what entropy always does, and the salon slowly, silently slides backward. But leaders who choose growth, they break that pattern, you know, and teams who rise in skill, they break that pattern, and cultures built on communication and competence, they're the ones who break that pattern. And Million Dollar Beauty Pro was created to replace complacency with capability.

SPEAKER_00:

So good. So I was thinking about we've I've had the opportunity to launch Million Dollar Beauty Pro in our salon. And um, we just had a success story the other day from one of our stylists. Shout out to Alize, one of our service providers, Beauty Pros. Um, she just she's one of our new level one um service providers or beauty pros. And she had just watched the Pixie Cut lesson inside the portal during some of her downtime. And she came to me and ran the office. And the next day, she said, Jen, you'll never believe it. Guess what showed up on my books the next day? And I was like, What? Tell me all about it. She's like, a pixie appointment. And you know, if you've cut hair before, the pixie makes you want to run out the front door, usually when you first started cutting hair. And she said, But guess what? It was the best pixie I've ever done. And she said, I finally felt confident. You know, I felt like I had this roadmap. So you guys imagine if your whole team had breakthroughs like that weekly. You know, another service provider in our team, her name's Laura. Um, I saw her walk to the back room, and she had two full notebook pages full of um the law of polarity lesson. And I asked her, I said, Laura, what did you learn? And she she got on her notes. She was so excited because if you know Laura, she's not your normal note taker. Uh she said, um, I finally understand that my beliefs come from what I choose to focus on the problem or the possibility. And it's like her mind had expanded, her responsibility expanded, her power had expanded. And it's just been so incredible to see these wins.

SPEAKER_01:

Jen, that is so amazing. Great job to both of those um beautiful people on your team. It really makes me think of Riley on um our team here. We also got the opportunity to launch Million Dollar Beauty Pro in the salon just really recently. And it was Riley's, I think it was like her fourth shift behind the chair. Um, and you know, she watched a training video and sold$350 worth of retail in one shift. I mean, the joy on her face when she um was talking about it. It was on a Saturday that that happened, and on Monday, she was just so excited. That was like one of the first things. Um, I actually overheard her telling um her co-stylist that that had happened. And I was like, tell me all about it, you know. And we were really excited and got to celebrate her in our in our huddle that morning. But the reason why this happened was not by force, you guys. It was truly by power. And this is not normal training inside of this program. This is transformation. And here's the crazy part that's just the beginning. Like we're just in the beginning, and we're getting ready to have a launch party. And guess what? You're invited. And at the launch party, we're revealing why most salons plateau and how to shatter the ceiling, and the psychology behind effortless sales, and the words that increase pre-booking without trying, and why commissioned salons outperform booth rent long term. We're also revealing the hidden identity upgrade that changes everything, and how to activate an entire team and not just have one superstar. We're also going to go over the breakthrough strategy for eliminating inconsistency forever. And trust me, you do not want to miss these. You know, some of the things that we're dropping haven't never been taught publicly before.

SPEAKER_00:

So if you want to lead the next era of salon growth, not follow the old one. And if you want to build a team of power, not pressure, of confidence, not chaos, of professionals, not technicians, then you need to be at the launch party. So text launch l-a-u-n-c to 469-283-5590. Again, that's 469-283-5590. And we'll send you the launch party registration, their free launch kit, early access surprises, and more. We haven't even announced yet. And so if your heart said yes, even a little, follow it. If you felt possibility open, step towards it. And if you know your salon is meant for more, act now. Again, text launch to 469 283 5283 5590. Because entropy ends here, you guys. Growth begins here, and the million dollar era of your salon starts now.