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UltraTalent GTM Insights
UltraTalent GTM Insights delivers actionable conversations with SaaS founders, CEOs, CROs, and GTM leaders building high-performing revenue teams.
In focused 20–30-minute discussions, we unpack how real operators scale sales, hire top-third talent, structure teams, navigate inflection points, and avoid costly mistakes that stall growth.
This isn’t surface-level advice. It’s practical insight from leaders responsible for revenue, headcount, and outcomes.
If you’re building or scaling a SaaS company and care about predictable growth, stronger hiring decisions, and GTM performance that holds up under pressure — this podcast is for you.
UltraTalent GTM Insights
E45: 5 Steps to Customer Intimacy and Lifelong Relationships with Brad Perriott
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In today’s episode, we sat down with Brad Perriott, Country Manager and AVP at Sentinel One, to explore the art of building authentic, long-term customer relationships in sales. Brad shares his unconventional journey—from managing a punk rock band to becoming a sales leader—and dives into his customer intimacy framework, a proven method for creating meaningful connections that drive business success.
Whether you're in sales, leadership, or simply looking to enhance your professional relationships, this episode is packed with actionable insights, personal anecdotes, and strategies to help you move beyond transactions and build trust.
Episode Highlights:
The 5-part system he uses to build customer intimacy, close deals that last, and create buyers who follow him, no matter the logo on his shirt.
- Customer Segmentation: If They Can’t Buy, Don’t Flirt
- Customer Journey: See Everyone. Hear No Less Than Three Nos.
- Qualify the Opportunity: The Deal Review Is Not a Mugging
- Buyer-Focused Proposal: Tell a Story, Say No, Close With Grace
- Delight Your Customer: Trust Is Built in Chaos, Not Comfort
Connect with Brad Perriott:
LinkedIn: https://www.linkedin.com/in/bradperriott/
Connect with The High Performance Sales Leader Host:
LinkedIn: https://www.linkedin.com/in/preesarkar/
Hiring or replacing someone in the next 90 days?
We partner with tech sales leaders who are time-poor and under-pressure, and introduce them to top performers without wasting time or risking average hires, so that they can build winning teams and careers.
Message pree@ultratalent.com today!