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Greg Warner

Greg Warner is the CEO and Founder of MarketSmart, a philanthrotech firm that pairs email automation with done-for-you services to help nonprofits move from transactional fundraising to donor-driven engagement. 


Organizations come to MarketSmart when retention is slipping, acquisition costs are rising, and major-gift relationships aren’t advancing. 


Through the Engagement Fundraising System (EFos), supporters share what they care about, and engagement is monitored to signal when the timing is right, so teams focus outreach where it will land. 


The approach is designed to be fair and relationship-centered, not speculative wealth-screening, and is backed by a 10-to-1 ROI guarantee. 


Greg also created the Fundraising Report Card and the DAFwidget. He’s a University of Maryland graduate, an artist and musician, and lives near Washington, DC. 

https://www.linkedin.com/in/gregmarketsmart/

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