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Viktor Popovic

Viktor Popovic is the Co-Founder and President of Avendo, a fintech SaaS company building a neutral decisioning layer that forces credit card processors to compete in real time. 

At age 18, Viktor fled the civil war in Yugoslavia, surviving as a refugee in Hungary before immigrating to the US. After graduating from Embry-Riddle Aeronautical University, he founded Ultimate Washer in 2003. 

He built and operated the national e-commerce business for 21 years, successfully navigating a high-stakes pivot to Amazon after a 2017 Google algorithm update wiped out their rankings, and led the company to a successful exit in 2024. 

Today, Viktor applies his merchant background to challenge static payments, helping business owners bypass legacy middle layers and keep more of their revenue

https://www.linkedin.com/in/viktor-popovic-b8a6b416/

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