Digital Horizons
Welcome to Digital Horizons, where today's strategies meet tomorrow's innovations in the ever-evolving world of digital marketing.
Dive deep with industry trailblazers and thought leaders as we uncover what's driving success right now and forecast the trends that will shape the digital landscape in the years to come.
In each episode, we'll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.
From social media shifts to the newest SEO advancements, e-commerce innovations to content marketing insights, Digital Horizons is your essential guide to the future of online marketing.
Join us on this journey, and let's shape the future of digital, together.
Subscribe now, and never let the digital future catch you by surprise.
Episodes
74 episodes
Ben Stiller’s Throwback Soda Launch That Nails Branding And Audience Fit
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, lo...
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5:05
How OpenAI’s Ad Platform Could Reshape Marketing Strategy Overnight
We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an...
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16:41
Spreadsheet God Mode With AI
Ever wish you could stop wrestling with formulas and just tell your spreadsheet what you need? We walk through how Gemini inside Google Sheets—and a layer of voice control with Super Whisper—turned complex budgeting and profitability analysis i...
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8:25
Zero-Click Shopping Comes To ChatGPT
We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Ets...
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9:16
Building A Content Locker For Meta’s Andromeda Update
We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buck...
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13:48
Why 95% of AI Projects Are Failing (and What’s Actually Working)
The AI revolution isn't playing out as expected. While tech headlines herald the transformative potential of artificial intelligence for business, a surprising reality is emerging: 95% of enterprise-level AI implementations have failed to deliv...
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7:12
AI Shopping: How GPT Changed My Buying Process Forever
Remember when "Google it" was the automatic response to any purchasing decision? Those days might be numbered. We're witnessing a fundamental shift in consumer behavior that could reshape digital marketing forever.I recently bought a wa...
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4:28
Good Genes, Great Dancing: The Battle of Viral Denim Campaigns
The fashion advertising landscape has been dramatically shaken by two competing denim campaigns that have captivated audiences worldwide. Our latest episode dives deep into this unexpected cultural moment, examining how American Eagle and Gap h...
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5:46
Navigating Meta's New AI-Powered Ad Targeting: The Andromeda Update Explained
Meta's Andromeda update has quietly transformed digital advertising, and marketers who haven't adapted are already falling behind. This groundbreaking AI enhancement to Meta's advantage plus ads automation function represents the culmination of...
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14:48
Automate Your Marketing with AI: Content, Reports and Campaigns
Want to save hours every week on content creation, client reporting and marketing strategy? In this episode of Digital Horizons, James Walker shares how he’s using AI to automate key areas of the business, from generating social media ...
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24:32
Jaguar’s Rebrand Just Backfired. What Went Wrong?
Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down e...
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5:22
Is Google Stealing Your Traffic?
In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you c...
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14:15
Brand News: Unilever's Bold Pivot
Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vas...
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3:26
5 Ways You’re Wasting Money on Ads (And How to Fix It)
Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marke...
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17:36
AI Search: Reshaping Digital Marketing
AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answer...
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7:10
Sora: How AI is Transforming Video Production One Short Film at a Time
We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI...
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7:06
Mastering Live Shopping: Boosting Sales with Urgency and Engagement Strategies
Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your ...
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13:14
Rebranding for Success: Transforming Business Goals into Market Impact
Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning busin...
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28:58
Brand News: DeepSeek - A New Challenger to AI Giants?
What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into h...
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4:11
Unlocking Edutainment: Transforming Boring Topics into Engaging Stories
What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale ...
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14:34
Impacts From The TikTok Ban For Marketers
The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform.&nb...
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9:41
Building Trust and Measuring Success with Your Agency
Unlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent m...
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17:36
Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis?
Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social med...
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6:20
Brand News: YouTube Shorts and Facebook Insights
Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of vi...
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6:40
Maximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty Programs
Unlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of pos...
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19:03