Digital Horizons
Welcome to Digital Horizons, where today's strategies meet tomorrow's innovations in the ever-evolving world of digital marketing.
Dive deep with industry trailblazers and thought leaders as we uncover what's driving success right now and forecast the trends that will shape the digital landscape in the years to come.
In each episode, we'll decode the tactics, tools, and techniques that are transforming the way businesses connect with their audience, ensuring that you stay ahead of the curve.
From social media shifts to the newest SEO advancements, e-commerce innovations to content marketing insights, Digital Horizons is your essential guide to the future of online marketing.
Join us on this journey, and let's shape the future of digital, together.
Subscribe now, and never let the digital future catch you by surprise.
Episodes
62 episodes
Brand News: Unilever's Bold Pivot
Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vas...
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3:26
5 Ways You’re Wasting Money on Ads (And How to Fix It)
Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marke...
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17:36
AI Search: Reshaping Digital Marketing
AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answer...
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7:10
Sora: How AI is Transforming Video Production One Short Film at a Time
We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI...
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7:06
Mastering Live Shopping: Boosting Sales with Urgency and Engagement Strategies
Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your ...
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13:14
Rebranding for Success: Transforming Business Goals into Market Impact
Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning busin...
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28:58
Brand News: DeepSeek - A New Challenger to AI Giants?
What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into h...
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4:11
Unlocking Edutainment: Transforming Boring Topics into Engaging Stories
What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale ...
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14:34
Impacts From The TikTok Ban For Marketers
The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform.&nb...
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9:41
Building Trust and Measuring Success with Your Agency
Unlock the secrets of maximizing collaboration with digital agencies as we reveal insider tips from our own experiences in running successful agencies. Ever wondered how to align your goals and expectations with your digital agency to prevent m...
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17:36
Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis?
Jaguar has taken a daring leap, but have they risked losing their identity in the process? Join us on Digital Horizons as we dissect Jaguar's bold rebranding effort that has both stunned enthusiasts and sparked a wave of reactions on social med...
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6:20
Brand News: YouTube Shorts and Facebook Insights
Unlock the secrets to maximizing your brand's impact in the ever-evolving world of digital advertising. Learn how YouTube's latest tools are revolutionizing the way brands engage with creator content and Shorts ads, capturing a unique 40% of vi...
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6:40
Maximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty Programs
Unlock the secrets to skyrocketing your e-commerce revenue as we promise to transform your approach to customer lifetime value (LTV). This episode is packed with insights on moving beyond generic newsletters to harness the full potential of pos...
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19:03
E-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI Chatbots
Unlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazi...
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11:42
Brand News: Online Adverting Increases by 9.7% in Australia
Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditio...
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3:48
Boost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven Insights
We promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and ...
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15:02
Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers
Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales ...
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3:15
Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape
Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will i...
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4:45
Unlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize Profits
Unlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest epis...
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19:32
Brand News: Adidas' AI-Driven Ad & The Future of Creative Advertising
Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mi...
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5:04
The 4 Lever For Explosive Ecommerce Success
Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order v...
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13:26
Brand News: YouTube's TV Triumph & Meta's New AI Video Tools
What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipse...
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11:55
Marketing Grad to Agency Owner: How to Guide
Ever wondered how a humble university student job at a restaurant could shape a path to becoming a managing director at a top digital marketing agency? Discover Brian's journey from his formative years at Queensland University of Technology to ...
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32:04
Brand News: Avoiding Short-Termism in Modern Marketing Strategies
Struggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this epis...
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10:35
Maximize Your Black Friday Profits: Proven Strategies for Unmatched Sales Success
Ready to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences ear...
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10:46