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Digital Horizons
Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape
Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, offering insights into how SearchGPT plans to deliver streamlined, clutter-free answers while still driving traffic to the original sources. We'll discuss why balancing instant answers with encouraging users to dive deeper into content is crucial for this new search technology.
Join us as we unravel the potential challenges and opportunities awaiting OpenAI in the quest for harmonious relationships with content publishers. How will incentivizing content sharing and ensuring proper traffic flow to original creators change the game? As we analyze the implications on user interaction and the dynamics of search engines, we'll speculate on whether SearchGPT can maintain the delicate equilibrium between providing quick answers and fostering curiosity. Prepare to be captivated by a conversation full of insights, predictions, and perhaps a glimpse into the future of online search.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous
Welcome back to Brand News, and today we're going to be talking about OpenAI to integrate SearchGPT into ChatGPT before the end of 2024. So what we're saying here is that ChatGPT is going to seriously enter the search market as a competitor to Google Search.
Speaker 2:Yeah, google's been scrambling to introduce AI tools into search. We've already talked about this on the podcast, with its bungled attempts to provide AI overviews, where we got recipes that included glue to hold the cheese to a pizza and rocks added to recipes to help with digestion. They've obviously been working on the kinks of that, but it's all been generated in fear of what is coming, and that's this open AI to create SearchGPT. Yeah, joy I'm having in using ChatGPT. I'm definitely going to use SearchGPT.
Speaker 1:Yeah, I think it'll be an interesting change. I mean, we've been so used to, and sort of confined to, only having Google as a tool, so it'd be interesting to see how it differs. There's been a beta mode out, so it's been out since July, and it only has 10,000 users currently on it within the US. So I think that they've obviously got a very far way to go to be a strong player in the search market. But being that they've got such a strong usage already from ChatGPT, you feel like it's not going to be a hard sell to get people across into this new sort of style of search to find answers that you're looking for.
Speaker 2:How do you think this is going to impact those with the websites with the content on it?
Speaker 1:Yeah, so they have mentioned on there is that obviously the chat GPT is pulling information from the websites and so for people who are creating content and that's going to, and then if they were to lose traffic, it's going to disincentivize people from actually putting stuff on the internet, because if they stop getting traffic, because everyone's doing this and it's all falling within ChatGPT, then you're not going to have any content to pull from because people aren't going to put the content there. So they're talking about at the moment the incentivized scheme that they're doing is to give you traffic.
Speaker 1:Yes, so they're not going to pay you but they're going to send traffic to your website because what they're saying at OpenAI is that, well, people are going to want to get the information. They're going to see a snippet. It's going to provide them the answer. Because they're saying that a lot of times when you're on Google, you're trying to search for a thing, but then you get a list of 20 different things within a listicle site, which is people trying to get affiliate links or whatever. It's quite hard to get your answer sometimes, whereas the way they're positioning this is they want to give the answer to the thing that people are going to want to be like, all right, cool, well, I'm going to verify this. I want to get a bit more deeper into this, and that's where websites and publishers are going to be able to see the benefit from this platform.
Speaker 2:Yeah, if they bungle that relationship between the original owner of the content and the end user, they're going to have an issue where people aren't going to want to share their content. But I think it is in their best interest to provide that traffic or inspire the user to flow through to the end sites as a reward for offering the traffic to begin with. So it'll be interesting to see how that works. I know when I do Google searches and the snippets bring back, say, a list of four things, and it says five more rows, you've got to see the site. For the rest of it, I do generally flow through, but if it's like movie times or simple answers, currency exchanges, things like that, I'm not going any further. Snippets are working for those cases.
Speaker 1:Yeah, snippets are working for that case.
Speaker 2:yeah, but maybe it's top five laptops to buy this year. They might find a way to give an overview, but the more detail is available on the inside.
Speaker 1:Yeah Well, it'd be interesting to see I mean, this is very early days It'd be interesting to see where the ad side of things fall into this, because if they can capture a sizable amount of traffic that's coming through, will ads be delivered?
Speaker 2:Because you'd expect, as a business, you'd want the opportunity to be able to show up in that if you've got an answer that's going to provide a response for someone who's searching, and will that reduce the perceived quality of the GPT answer if it can be gamed by paid advertisers?
Speaker 1:Yeah, but then does it need to? If it, potentially, then it could just use its subscription-based model, which Google obviously doesn't have the subscription-based so instead people are using the access platform to get the information, get enough users on it. Maybe that doesn't require the ad revenue. Yeah, they can do it without us, that's right.
Speaker 2:Let's hope not. But yeah, I think you're right, they haven't needed. They've sort of GPT-5 isn't going to need the paid subscription that GPT-4 needed. So, they don't really care about the paid subscription, not at this point, but I guess there will be a time for monetization right, yeah, absolutely.
Speaker 1:So we're going to get into. I guess at the end of the year, as soon as this does roll out, we'll make sure we do a follow-up episode and see how we find the process of using it and hopefully people can give us some feedback on how they've been using it as well.
Speaker 2:Thanks, that's brand news for this week. We'll see you next week.