8: Go-to Strategies to Roll Out a Successful Brand Launch

Branding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?

A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a plan to communicate this through press, email, social, an open house, and more! 

Our latest episode shares our go-to strategies for how to bring your 'We've launched' to "WE HAVE ARRIVED!"

Transcript

Brand Launches

Speaker 1 0:00

All right, ladies and gentlemen, welcome back to Practical Rebels podcast. How you doing over there V.

Speaker 2 0:05

I'm doing great.

Speaker 1 0:07

I am too. I'm glad that we have got through the holidays, moved into a new building and we are on to 2024.

Speaker 2 0:16

Yep, I think that we wrapped up a lot of stuff in the last year and I feel like it's a fresh start. It's very Breathe.

Speaker 1 0:25

Yeah, it is. It is I mean 2020, 2024 in a new building, basically so a big fresh start for us.

Speaker 2 0:32

Yep, yeah, we just outside of that, and a little bit about what we're going to be talking about today is we've been doing a lot of inner work over the past six, nine, twelve months, right.

Speaker 1 0:43

Mm, hmm.

Speaker 2 0:43

We're working on our branding stuff, so a lot of that has been coming out recently. I'm sure this is actually going to be airing on the kind of last day of our brand rollout stuff. So that's another big thing that's kind of been, you know, shifted off of. Our plates are going to. You know, it never is. It's ongoing. Your brand is always ongoing. But, yeah, I feel like we've gotten a lot of stuff done. We're ready for new things.

Speaker 1 1:05

Yep, yep, yep. And today's topic is brand launches. So you know, brand launches can be intimidating because they can be exciting, but they could also be intimidating because there's so many things to do, and so when you get excited to do that with your brand, you start looking at the long laundry list and you don't do it. So today, v is going to help us with a brand launch, so you're not scared to do a brand launch.

Speaker 2 1:31

Yeah, yeah, yeah. There's a whole laundry list of stuff that we're going to talk through again. You don't have to do everything, but you know, using it as an opportunity to draw some attention to what you're doing is is, you know, to not do it would be a missed opportunity. And let's first of all talk about, like, why this is such a great time to do so. You've probably spent three, six, nine, 12 months working with an agency or with an internal team to really do all this work, right? So when you're working on a brand, you're not only working on the visual part of it.

Speaker 2 2:03

You've probably gone a lot deeper and really kind of dug into like that whole like I call it like brand psychology sort of stuff. Like who are we, what are we about, what do we want to be doing with the future? Right, and often a lot of those things that are uncovered during that is stuff that's never been talked about before maybe shifting the direction of the business in a little bit, or communicating in a way that you haven't done before, you know. So these are all things that we we talk about in our heads and we talk about in our teams and with our teams, and we're always kind of working in our own little silo and we don't, you know, really put the energy into properly communicating that with other people.

Speaker 2 2:42

So you've just gone through all this work and done all this, this stuff. Like it's a really cool way to kind of reintroduce yourself to the world, and often people that are connected with your brand or with you and people in your community, they actually care about that sort of stuff. They like seeing the hard work that you've put in, especially with, like, a consumer facing brand or a service brand or whatever. Like they want to see that the business is working on itself, that it's growing, that it's active, it's got things going on and they want to be a part of that. That's important.

Speaker 1 3:12

So how do you start that V?

Speaker 2 3:14

All right so the first thing to do is to really take a step back and think about who needs to be hearing from you, like who cares that changes are going on and you need to communicate stuff with them. So I'm going to use us for an example. Is this for a lot of these examples? But basically, like, we have several audiences right, we have our existing customers. They're ones that we're already working with. We've worked with them in the past, potentially new business prospects that are kind of, you know, warm leads and getting to that point where they may be working with us soon. But we want to reach out to those people and let them know what's going on, what we're doing. If there is a major shift into like services, that we're going to be providing more things, that we are, our services have expanded, we're able to serve them better, like, that is kind of one form of communication that that existing customer would benefit from. Right, it's also a great opportunity to reengage with them. So, if your services are expanding or if you're doing anything different, like, are there other ways that you could help them be like hey, you know, I know we work on X, y and Z together. By the way, this is something that we're we're building into and we have the resources to do now as well. So, you know, if there's any way we can help you with that, let's chat Right, and our second one for us would be the greater, like Pensacola community. So that's everything from other creatives, other agencies, partners that we work with the perspective, people that may work with us one day, but maybe not now, other business owners, just kind of. You know, we're working with a lot of people that you want to have in your orbit, right? Um, it's also a great opportunity for, like, the third one would probably be people that have never heard of us, right? So a brand launch is a great opportunity to put some paid behind ads, to kind of get new eyeballs on your website, on your social media channel, to get new followers and to really um loop them into your world. So the three of those need different things, right.

Speaker 2 5:05

So, like I said, our existing customers it's kind of, you know, if there's an opportunity for new services to talk about or anything like that are new and exciting things to re-engage them. The greater community um, it's an opportunity to let them know what you do, because even though people know what hatch mark is, potentially, they probably have no idea we do these. You know seven things, or whatever it is. They may just know us for branding. This is a great opportunity to tell a story about what other things that you do as well. And that was really important for us, because we have really shifted from a branding agency or positioning ourselves as a branding agency because we've always done more than that to really embracing kind of this full support advertising agency with a brand first approach, right? So that's our communication around that, um.

Speaker 2 5:47

And then, third, to the people that have never heard about you, this is an opportunity to, like, get eyeballs in front of them and kind of have this fresh introduction to you as to who you are now. So those three people need to hear different things and you're going to reach them through different ways, right? So the easiest example to give of this is you know, I would send an email to our existing customers and our existing email list to talk about these changes that are happening, right, um? And for people that have never heard of us before, and we want to be running social ads that are more Hi, we're HatchMark Studio, blah, blah, blah. These are the things that we do, our people that are ready.

Speaker 2 6:22

Our customers don't need to be introduced to us, but the people that are finding us through new ads would need to hear from us. So that's a very high-level, easy way to explain those things. So the first thing that I'm going to talk about, on how to get this message out there, is to be pronged. I'm going to bucket this into general communications. It's going to be social media and it's going to be email, right? So those are kind of two ways, and I say they're a little bit similar to each other because we like to double up on this information, because the people that are getting your emails are often not the same people that are finding you on social media. You know this better than anybody 100%.

Speaker 2 7:04

We always think that everybody is stalking our social all the time and seeing everything that we have going on. Truth is, they may be seeing one out of five of your posts, right? Maybe, unless they're like the super fans, top contributor badges, things like that, right? So, with that being said, for kind of the big news sort of stuff, we definitely want to be putting an email out that this is what we're doing. We sent one of those out on Monday. So our whole email list kind of got an overview of the things that we have been working on and what we're rolling out. Okay, we take that content, then that idea, and then we drip that out into social right, so we're spreading that out over. We've been doing it over two weeks right now. So, for example, last Monday we sent out an email to our entire list. That's a bit of an overview of what we're doing, titled please allow us to reintroduce ourselves, and just kind of this really interesting, engaging email that starts with like an honest why we're doing this. Right.

Speaker 2 8:11

So our problem is we've been building brands for other people for years. We have our own, but we've never been fully satisfied with it. Right, we've never really done that deep dive on who we are, what we're about. You know, very forward thinking kind of positioning and messaging right. So we kick ourselves in the butt and did that last year, right, and it's actually been. Some of the stuff has been online for a bit. We've never announced it, right. So we kind of introduced what we're doing with the fact that we've done for ourselves now what we do for other people and it's an overview. So it's kind of this introduction and it's like you know what does this look like? The website? We've rebuilt our website. It includes all of our new added services. It's really a great one-stop-shop and it also includes some new things that we have done with this rollout, which is, you know, we've been really heavy lately on sharing information and putting information out there between a blog and a podcast.

Speaker 2 9:04

So some of these people may be aware that we're already doing a blog. They may not know that we're doing a podcast, right? So that was kind of the second part of the email. So we're doing the website. And then what does this mean? It means more information, more transparency, more ways to help and connect with people, and we do that through the blog and the podcast. There's a little bit of a section there then about the blog and the podcast, with links to each so they can go check them out, drive traffic to your website, right? Great opportunity to do that From there. We talk about the space, right? So anybody who follows us on social or has any sort of conversation knows that we haven't shot up about this building for the last year because it's been all consuming, right. So we talked a little bit about that and gave a teaser that says we're going to be having an open house on January 26th. More info is to come next week.

Speaker 1 9:49

Save the date 5 pm to 7 pm 5 pm to 7 pm.

Speaker 2 9:54

It's gonna be really good. It's just a lot to do before then. I'm actually really really excited about this. But it was we talked about that and then we kind of ended it with the brand video. So that's something that we've been working with the LENSI team on for months to kind of get that in place and we've had it. We've actually used it in some pitches recently, but we haven't told people it's out there and show them where to find it. So we included a bit about the brand video and what this means and where to see it and how.

Speaker 2 10:26

This was kind of the catalyst for so much stuff that I kind of really lit the fire under us to get done. So this was kind of the one announcement email that went out last Monday. We got really great engagement on it. We got really great responses to it. People actually are really interested in care about that and they're also gonna start being curious and we have links out to our social channels and all those sorts of things. So if you want more information, if you wanna follow more details on what's to come, go follow us on social. It's a great opportunity to build both your social following and your email list. So we take that information and then it's like, okay, how do we cadence that out onto social media? So I think we have like nine or 10 posts that have gone on around this launch.

Speaker 2 11:05

So we started it off with something that was really kind of like interesting, what is going on? We had cut downs from the video made that were like very cryptic. Go take a look at them on social. It's the one with like there's one with, you know, me, my back facing the camera, and that's kind of the start of the process of all of these, this series of posts. But it was two teaser posts for the video and then the full brand video, which is really kind of a great way to reintroduce ourselves and our brand and what it talks about. So then, following that, I did kind of a video that was an overview recap of everything that's happened and that was kind of a takeaway from the email but done on a social format. That is that 90 second video. That's hey, we're so excited to announce all this stuff. We're really. You know, these are the things we've been up to the video, the website, the blog, the podcast and then ending with an invitation to save the date for January 26th for our open house, because we really want to get people to come out here. We want to really make this. That's important to us is that this becomes a little bit of a community space, right, we want AAF to be able to have events here, you know. You know, host student portfolios here and things like that. So that is really kind of opening up the doors to bring other people into our space.

Speaker 2 12:17

Right After that we did Savannah put together a really great reel. That was the progress of when we bought the building and the kind of old walls, the old like structure, the layout of this whole thing. You know it had drop ceilings and you know, just, it was completely different space. So she kind of did this video when we first got it that was going walking through the space and then all these transformational photos that have been taking during the process and then pulling back out and seeing the finished space with people working in it. So it's kind of this cool thing that we've been gathering over the last nine months. Right, we wouldn't have had that, quite honestly, if she hadn't thought about that at the very beginning. That was like we need a before shot of, like walking through the space, and it's one of the coolest things, right. And then now we have the open house invitation officially just went out.

Speaker 2 13:04

Today. We're gonna be doing a couple more posts. That's reintroducing services and the website and talking about some more of that sort of stuff. So, and then on Friday, we're gonna be putting out of A podcast, right. That's talking about brand launches. Obviously, we're talking a little bit about our own stuff here, but talking about, you know, that process of like reinvention and reintroducing yourself, right. So that's kind of our first bucket. It's the general content getting out there to people that are either on your email list or on social media and breaking out that kind of cadence flow, right. So go take a look at our social, though, because I think it's a good example of how we've just done, how we have done just this.

Speaker 1 13:47

V. How long would you say we've been planning to put this action into place so people can get a grasp on? You know, this is not something you're going to do overnight.

Speaker 2 13:58

No, I would say give yourself 30 days to really properly figure it out if you're in a situation like us. If you are, we have another client right now that we're working with that is going through a name change, which is a whole other undertaking, because you have to communicate over, communicate with current customers, with industry, with all that sort of thing that this is happening. We are still the same company, so you know new, better us, but they are going to be starting their communications earlier and it's going to longer. So that is happening in March and we started working on it really kind of that roll out like a week ago.

Speaker 2 14:36

Okay, yeah because they're just going to have to have a longer lead time and they're going to be having conversations directly with, like, the distributors and the, the, the companies that they work with. It's more of a hands on need for something like that. Absolutely, it's definitely coordinated. Yeah, yeah, absolutely.

Speaker 1 14:56

Absolutely.

Speaker 2 14:57

So, yeah, give yourself a month to really do it properly. And then don't and not stress out because, for example, like the Lindsay team came in on last week and built out, we created this introductory video. Right, we're just. You know, we work with them all the time so they're able to help turn things around really quickly for us. Typically, they would want a couple of weeks to really perfect what they did for us. You know, we just pulled some favors.

Speaker 1 15:18

So yeah. So what's the next step be?

Speaker 2 15:22

So one thing I think you want to think about next is how important is it for you, or is it of interest to you, to have kind of press in the loop right? So, with some companies like the, the brand that we're working towards in March, it's very important. They want to have industry magazines, industry publications, cover what's happening, what's going on, and they need to have them in the loop.

Speaker 1 15:44

That's a lot of coordination.

Press and Website Updates Importance

Speaker 2 15:45

It's a lot of coordination. Yeah, so they're going to be reaching out to their press contacts and having those conversations well at a time, creating a press release, getting that over to them and then ideally scheduling like some interviews, whether those are written interviews, video ones, whatever that looks like, right? So press and having larger media coverage is going to probably be important for, you know, 50% of the brand rollouts. Right For us, we're including press on our email list, but we're not necessarily, you know, concerned about having, like, war, come do a video and piece on us, right? That doesn't make sense for us because our customer base is much more niche than that. Right?

Speaker 1 16:31

And it's local too, like the brand that we're working on to help them. They're a national brand.

Speaker 2 16:37

Yes, yes, so they are, they are regional, but, yeah, yeah, but they work with national. They are known nationally within the industry. So, yeah, it's definitely very important for them.

Speaker 1 16:49

So that and their legacy brand.

Speaker 2 16:50

They've been around for decades.

Speaker 1 16:52

So you would definitely want to use press when it comes to that. Yes, gotcha.

Speaker 2 16:56

So you know, on our side, like if WAR ran a story about this and there was this huge like, for some reason it blew up we don't necessarily need 50 people calling to ask if we're like a sign shop or something, because like that just gets into a much broader distribution. Our client base is just a little bit different. I would absolutely welcome press if they want to come and have conversations with us and find out what we're doing, but that's not kind of our primary.

Speaker 1 17:21

It doesn't fit.

Speaker 2 17:22

Yeah, yeah, it's not. It's not the primary way we reach new customers right, right yeah. Yeah, so definitely get on their radars early and give them something to talk about. Have, like I said, have a press release ready, have a story ready. Give them a reason to take care and be interested in it, right? So just have those, those feelers out. You know, weeks before the launch they can be prepared and come out and cover what you're doing. Get it on their calendar.

Speaker 1 17:50

Got it, Got it. So your website is something that you definitely want to have part of with this right.

Speaker 2 17:55

Yeah, absolutely so what we and again it changes depending on who you are and what you're announcing For us we completely rebuilt our website and again it's been up for a couple months but we haven't told anybody about it. We haven't really made a huge splash around that. So our kind of website strategy was announcing our new website and talking about that.

Speaker 1 18:19

Because you don't have to build a whole new website.

Speaker 2 18:21

No, I mean with a rebrand. You're probably going to be making some updates to it, for sure.

Speaker 1 18:25

Okay.

Speaker 2 18:26

But, just you know, for the other group that we're working with, like, they are going to be kind of revamping like the header and having an announcement around the new brand and why, why customers should care, right. So their header is going to have a place that says you know, what does this mean for me, basically, and lead to a page that's talking about all the great improvements that they've been making. So how are? How is what you have done helping your customer and making their experience better, or making their partnership with you better, if it's a service industry, right, but really utilizing your website as a way to add some content to it. So for us, like, right now we're recording a podcast around it, right, and that talks a little bit about our rebrand, but it also talks about how people can apply it to themselves. We'll put out a blog about this, about our rebrand and everything that we've done with it. So that is where that will kind of live.

Speaker 2 19:17

There's a really great example and I tried to find it the other day but I think it's been taken down but John Deere recently rebranded recently was like in the last few years but they had a section on their site that was.

Speaker 2 19:30

You know, it was like I think it was our brand the page basically, and was talking about not only the fact that they've updated the logo to modernize it, to do X, y and Z and their whole visual system and their communication system, but they used that as an opportunity to kind of announce all the other really cool things that they had going on on that landing page. So building out a landing page, that is kind of the why and that's a great opportunity to link from emails to send a press to. So if you have a press release that goes out, it's like find out more information on our website, and that's such a great invitation for them not to find out what you've been doing, but also like more about what your organization is about. So any information that they could possibly need is on that website as well to build out a story.

Speaker 1 20:10

So don't neglect your website. Make sure that you're updating and I guess that would make, because when you're doing this, you know you're getting new maybe, maybe new fonts, or maybe new colors or something like that, so you would definitely want to update some part, if not all, of your website.

Speaker 2 20:24

Oh yeah, yeah, your website should be updated at any time. You're refreshing a brand, so you know that's also a great opportunity for them to kind of go to a place and see how it's come to life.

Speaker 1 20:33

Yeah, nice your digital home.

Speaker 2 20:36

Don't neglect it, yep, okay. So one of the other tactics that I want to talk about is kind of building this into something that is pulling in potentially brand partners or pulling in other members of the community that you often work with. So this is one that doesn't necessarily apply to us, but for the brand that we're relaunching in March they are going to be hosting an open house and with that it makes sense for them to do giveaways and stuff like that. So we're going to be partnering with other people in that community that the audience already goes and visits, so that might be diners or outdoors sports and outdoors places. So the opportunity to do kind of like a joint giveaway around all this exciting stuff that's happening is another great way to add visibility to your social channels. You can talk about giveaways better than I can and the benefits of partnering with other channels and businesses to spread the word.

Speaker 1 21:37

Yeah, giveaways are a great way to cross-pollinate to people who haven't seen your account and to show other people that follow your account that you are working with other people and you are staying up to date and you are relevant and you are in business. Doing a social media contest giveaway, you bring business A business B together, so business A's followers don't see business B they don't even know who business B is but when you combine, they start to see their stuff, which grows your following. So, doing a rebrand refresh, I think this is a great way to bring in other people in the community and it's also very important to be a part of the community. Anyway, you want to work with people that you see out in the public and all that kind of stuff and grow like that. But, with that being said, it's a great way to cross-pollinate and reach other people that otherwise don't know about you.

Speaker 2 22:36

Yeah. So an easy way to do that in Ramsey's world is on social media. So, say, we may be doing a giveaway around. Hey, all these exciting things are happening at X, y and Z company and we're doing a giveaway that includes our service or a gift card to us, a gift card to, let's say, the outdoor store and the diner or whatever. So then that is kind of a incentive for people to check out your channels, to like and follow you, and they're sharing it to their channels as well. So you're getting that added visibility on social.

Speaker 2 23:06

So that's one way to do kind of a partnered thing, and the other way is to actually do something at the open house where they might have somebody come in that is an industry expert in a field that is interesting to their audience and give a little bit of a demo on something or a five or five or 10 minute conversation or like a little talk. So it doesn't even have to necessarily be a giveaway in that aspect. Of course you can do giveaways on site, but it can also be like bringing other people together with similar audiences, to kind of create a party.

Speaker 1 23:36

Boom.

Speaker 2 23:37

So let's talk about a party.

Speaker 1 23:38

Hey, you know who you're talking to Mr Party right here.

Speaker 2 23:43

Yeah. So I think any opportunity to kind of have an open house this is it makes a lot of sense for us right now because we've just moved into a new space, right. But even if you don't have that going on, if you guys have some exciting news, if somebody is opening up or not opening, if somebody has kind of refreshed their services or it's kind of a storefront thing and there's these new things coming out that's surrounding this brand launch, it's a great opportunity to basically invite people into your space and talk about what you've been doing. It makes sense for us, obviously, because we've got a new space. But a brand launch is a great time to have an open house. And don't just look at it as it's not a sales situation, right, it's a community situation. Like I don't want anybody to come into our place on January 26th, like that's not an opportunity, like we're not trying to sell people. But we wanted to kind of establish this space as a community space, you know, in a space where not only clients but also colleagues and other people in the creative community can utilize as needed. So we're going to be inviting people out here and it's just. It doesn't have to be something that is, you know, over the top, because you can absolutely do that we've been. I'm gonna talk about another open house that we did or a launch that we did I'm but for us it's basically gonna be like small bites and drinks and community people and chatting and mixing and mingling. There will be some like fun and interactive stuff to do here, but it doesn't have to be this over, you know, crazy big thing, which is great if it makes sense for you.

Speaker 2 25:16

I'm probably about four years ago, I think, we worked with a local company, arrow, which is a private air charter, on their branding and they had a launch party and it was epic and they had to do it that way, absolutely because they're bringing people out to their hanger at the airport checking out the jets. You know, these are people that are potentially spending a lot of money, businesses that are spending a lot of money to take private charters places right. So there's had to be over the top and wonderful and fabulous and gorgeous and it was. It was, it was fantastic. They had, you know, dj and massive catering and All the sort of stuff that went into it and lights and like it was like wedding there. Basically it was beautiful.

Speaker 2 26:04

That's a whole other level of thing, like we don't need something that expensive for what this is right now. But there's so many different levels of open houses that you can do so. Don't let the idea of an open house. Don't automatically think it has to be this massive undertaking. It can be an invitation for people to come and hang out and check out and have conversations with you. So there's there's so many levels that you can do it like we don't have an event or doing this because we don't need one for that, for the stuff that we're trying to get done. But you know, you can also pull in an event plan or do something that is really robust.

Speaker 1 26:35

I believe that error. One did remember the planner. So yeah, you can have a big one. You got medium size one. You can have a small one. Just don't be afraid to have one at all.

Speaker 2 26:44

Yeah, yeah, exactly, and that's also a great opportunity, if you are interested in media and press, to set a press hour an hour ahead of the open house, right where they can come early, they're welcome to come in to talk to you, to do any interviews at that point and to see the space and check it out. So you can kind of look into those two things Very nice very nice.

Speaker 1 27:07

Yeah, is there a place I can sign up, so I can find open houses, so I can go? Because, this sounds amazing. I want to go beat people all the time and learn about their businesses.

Speaker 2 27:16

I feel like you just need to. Actually, I'm not going to say that because you'll do it. Ramsey is going to start another company and it's just going to be open house. It's just parties. You just hang out with Ramsey and party all the time.

Speaker 1 27:29

Got you.

Speaker 2 27:30

And you call it a business expense, because it's a business.

Speaker 1 27:33

Ladies and gentlemen, ramsey Ramsey out.

Speaker 2 27:38

Yeah, so anyway, open houses, I think, are.

Speaker 1 27:41

It's a good tool. It's a really good tool and what the way you just broke it down right there, like I thought of open houses only being like these big, big, massive Undertakings. But it's not. It's just an open the door and welcome some neighbors in talk about your business.

Speaker 2 27:55

Yeah, yeah, I think a great example and some people in the local community may be may have gone to this one but Coliope films. They moved into new space about six, nine months ago I think. They had an open house and it was wonderful. It was, you know, snacks, drinks, just kind of mingling with people, and the great thing about that was like everybody in the community, like the creative community that you knew like showed up. So it was not only a great opportunity to connect with people that you already knew, but also to meet other people in the community that you may not have. They can be such a great magnet for kind of like minded people in a business environment.

Speaker 1 28:33

Your net worth is your net worth.

Speaker 2 28:36

Yeah, so they are great. So yeah, those are kind of the big picture things on on, kind of a rollout. There are so many other things that you can do as well. Those are the things that I believe are core, and you know I mean, but you can go wild with the brand, you can run a blimp down Pensacola Beach that has your website on it, you don't have to do all that stuff.

Speaker 2 28:58

It really is. It's just planning, it's, it's starting to think about this stuff. You know, 30 plus days ahead of time, and hey, we have this brand that is about to go out into the world. How can we spread the news about it? So, to kind of recap with that, it's like who needs to hear from us? What do we need to be saying to them and how are we reaching them? What channels are we reaching them on? Right, and then put that together in a way that breaks it down. So then, what is my email cadence? What is my social cadence? What needs to be updated on the website and what do we need to invite people to do? We want to pull in press. How do we communicate with them? And do we want to have a party? Which? The answer shall, as we have the answers.

Speaker 1 29:37

A party is always yes.

Establishing New Habits for Business Success

Speaker 2 29:41

Okay, so one other thing that I do want to touch on is a brand launch is really such a great opportunity to reset Right, so we started this prior again, I think, what we've been doing a podcast for I believe the first one came out October yeah yeah, and that was very intentional, because we were like, okay, we're doing all this brand stuff and that came from the brand work that we did.

Speaker 2 30:07

like one of the things that's really important to us is that we act as thought leaders and not only do that with our clients, which we already do, but kind of open up the the vault, I would say that's so dramatic and ominous but create that content that's going to live on our website that anybody can have access to, right.

Speaker 2 30:27

So this has been a great opportunity for us to establish new habits and stick with them and that with that for us it's been you know that first of all, treating ourselves like a client and also coming out with that content regularly, whether it's distributed on the blog, the podcast or social media, emails, whatever that looks like. So it's a great opportunity to kind of set new habits and start to stick with them and then don't fall off and actually stick with them, which is always the struggle, right? Because then things happen and you get crazy, because, ideally, if you're launching a new brand, you have all this new visibility and influx of interest in your business, product or service.

Speaker 1 31:05

And that's where a plan and strategy comes in. But at the same time, don't try to get everything so meticulously perfect I guess that's the words I'm looking for and don't try to. You know, if you do two posts a week and you're doing a refresh, relaunch, don't increase it to 14 posts a week. You may increase it to three posts a week. Basically, what I'm trying to say is don't try to be another business. Be your own business in this whole relaunch, refresh and stick to your goals, stick to the weight that you operate and don't be afraid to do this, because you know Hatchmark, we're a team and we have, we're very talented, so we're all working on this together. You know, if you're a business of two and you do two posts a week and then you go to Hatchmark and you're trying to do seven posts a week and that's just not in your ethos, don't do that.

Speaker 2 32:01

Yeah, and one thing I would say too, on top of that is you brought up a really good point, I think, between what you just said and what I was talking about as far as setting new habits, Like don't just do this and then stop, Like use this as an opportunity to not only establish new methods of communication, but also to start treating yourself like you are a business, and you know, building out, basically a social and email strategy that is spread out over the next few months.

Speaker 2 32:34

so you have your stuff in place, right, and then do the next three months and then, like, really start planning out your marketing because you've put all this time and money into this rebrand probably a website refresh, social refresh, whatever that is. You have to then take care of it.

Speaker 2 32:50

So this is just like the launch of that and the start of that, but then continuously doing it throughout. Don't just be like launch, we're back and then you go dead for six months right and silent it, or just randomly are putting a post here and there. You have to do it properly and maintain it. Take care of it.

Open House Invitation and Call

Speaker 1 33:06

Well, it's kind of about what we talked about a couple episodes ago. It's like you know. Is this going to be challenging? Yes it is. But once you get through that challenge, you've grown. And then not only have you grown, but your business has grown. And then you start to get new systems in the place, and those systems may be scary at first, but then once you get them into place and you start using them, they become second nature. So this is a good chance to almost restart your business.

Speaker 2 33:31

I guess you would say yeah, yeah, exactly, I love it. Yeah, taking care of ourselves.

Speaker 1 33:37

And with that, ladies and gentlemen, I think we're going to be done. Actually, we are done.

Speaker 2 33:42

We are done, but what's coming up next?

Speaker 1 33:46

What's coming up next Next? We have you follow us on social media. We just put a post out. Please check it out. It is our invite to our open house, Friday, January 26th, 5 pm to 7 pm at 12 1 for Rankis Avenue.

Speaker 2 34:02

Yep, come on, come on, ooh that's a scary thing. I think it's going to be a good time, though, so it'll be very just a fun little mix and mingle with all our friends, yeah.

Speaker 1 34:15

And, ladies and gentlemen, make sure, if you're listening to this, you share it Once again the more listens this gets, the more the algorithm puts it out. It helps us out, helps us grow and reach other people to. You know, spread some education and some thoughts. So, with that being said, practical rebels out.