Practical Rebels
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.
From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.
Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.
The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
Episodes
53 episodes
53: How to Use Deep Research Mode in ChatGPT for a Competitive Advantage
Many marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can...
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19:42
52: From a Blank Calendar to Big Ideas: Beating Social Media Burnout
Staring at a blank content calendar?In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity fl...
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28:34
51: The Secret Behind Logos That Stand the Test of Time
Some logos stick in your mind for decades. Others fade from your memory in just a few years.In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stan...
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21:12
50: How to Teach AI to Speak Your Brand Voice
Your marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. Fr...
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30:22
49: Stop Branding for Yourself. Start Branding for Impact.
What do a lot of brands get wrong? They build for themselves, not for their audience.In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real...
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Season 2
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Episode 49
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23:15
48: Rethinking Email → How Smart Brands Are Building Loyalty, Not Just Sales
Email marketing doesn’t have to feel like automation overload. In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine ...
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Season 2
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Episode 48
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23:25
47: Google AI Overviews vs. AI Mode → What These New Search Features Mean for You
Google is evolving fast, and your content strategy needs to keep up.In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand. 🔍 Googl...
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Season 2
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14:23
46: Instagram + Google → The All-New SEO Duo for 2025
Big update: Google is now indexing Instagram posts from professional and creator accounts.That means your Reels, photos, and carousels can show up in Google Search results.In the first episode of our new format on Pract...
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Season 2
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17:43
45: Leveraging The Power of Social Listening with Ivy Thomas-Everitt
Why do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year indust...
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Season 2
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40:18
44: Marketing & Minerals: How BEAM Minerals Dominates Digitally with Miranda Alvarez
Discover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing. Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her jou...
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Season 2
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51:17
43 : The SNAP Soccer Story with John Guidroz
Great business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that. Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What beg...
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Season 2
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47:17
42: Reimagining How Workers Access Their Money with Tal Clark of Instant Financial
Imagine getting paid every day you work instead of every two weeks. That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourl...
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Season 2
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44:09
41: The Science Behind Email Marketing with Gavin Hewitson
Unlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team colla...
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Season 2
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39:31
40: Marketing with Heart ❤️ in Hospitality with Jessie Radcliffe of Perdido Beach Resort
What happens when a former yoga instructor turns into a hospitality powerhouse?Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly wor...
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Season 2
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50:28
39: Art in Residence: Building Pensacola's Creative Future w/ Daniela de Castro
Friend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels! Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its ki...
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Season 2
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34:55
38: From Beer Gardens to Burrows: Building Authentic Spaces in Pensacola
What happens when you blend craft, community, and Belgian traditions? 🇧🇪@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe h...
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Season 2
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54:01
37: The Hatchery: HatchMark Studio's First Internship Program (Bonus Episode)
Here, have a bonus episode! 🙌In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency exper...
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Season 2
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16:42
36: Reignite Your Social Media: 10 Simple Steps to Get Back on Track
Simple steps to get your business’ social media profile reignited 🔥We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and lik...
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Season 2
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29:37
35: Zero-click Marketing: Mastering Content Marketing in a Post-click Landscape
Zero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website.&nbs...
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Season 2
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29:49
34: How to Launch a Marketing Campaign
Do you know how to launch a marketing campaign? On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward ...
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Season 2
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39:00
33: Tips to Kickstart your Creative Career: The College Edition
Hey students and young professionals, this podcast is for you!We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the ...
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Season 2
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33:24
32: Creating Beauty and Spreading Kindness w/ Samantha Breedlove of Rusted Arrow Mercantile
In this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨ Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. B...
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Season 2
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55:54
31: Level Up Your Social Game: Social Media Trends 2025
️ Social Media Trends 2025This episode dives deep into the trends shaking up the social media world! From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape.<...
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Season 2
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52:14
30: SEO Best Practices: How to Get Your Search Game on Lock in 2025
What SEO best practices are you implementing in 2025? Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, me...
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Season 1
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Episode 30
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41:32
29: Empowering the Next Generation of Pilots with Chris Tonn from Rocket Drones
From the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear! Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris T...
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Season 1
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Episode 29
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59:16