Practical Rebels
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.
From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.
Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.
The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
Practical Rebels
30: SEO Best Practices: How to Get Your Search Game on Lock in 2025
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What SEO best practices are you implementing in 2025?
Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know.
2025 is shaping up to be a year that takes a stand against bad content. We’ve all seen it. The blog on the website that is loaded with junk content that was only made to rank. With Google’s core update in August 2024, we saw a lot of that kind of content getting pushed out, making room for great content that is helpful and that people actually want to consume. This is good news for content creators who are already doing the hard work. Bad news for the people taking shortcuts. Sorry, not sorry.
We sat down with Logan on this episode of Practical Rebels to discuss how you can start implementing SEO best practices for 2025, how AI is playing a role, and why your search optimization should be extending to your social strategy. Come nerd out with us on this latest episode! Now streaming on all of your favorite podcast platforms.
SEO and Content Best Practices
Speaker 1All right, ladies and gentlemen, welcome back to Practical Rebels the podcast. It's your boy, Ramsey, and back on the podcast is Very neat.
Speaker 2Yay, very brief Step away, just a quick step away.
Speaker 1Just one episode so, but who is also back is Logan? Bada bing, bada, boom Like a weed. No, no, I mean, you're more than a weed, my guy.
Speaker 2He's the man with the content plan.
Speaker 1Oh.
Speaker 2Yeah, you like that.
Speaker 1That was good.
Speaker 2Thanks.
Speaker 1So V Logan. What are we here to talk about today?
Speaker 2Okay, just so overall. Logan runs our entire kind of content marketing strategy and he spends a lot of his time into the world of mysterious world of SEO and Google and all things going on with it. So we are here to talk today about just kind of some best practices and also what we see upcoming and best practices for search in 2025, because a lot of things have changed this year. So logan's got a lot of answers for us.
Speaker 3I'm excited about this one I have some answers, a lot of questions myself, but as you should, because it's always changing.
Speaker 2yeah, we'll get to that, won't we? Platforms as well? You know, it really is a game that you have to kind of be plugged into, and Logan is thankfully the one that kind of keeps a pulse on all that sort of stuff for us. So thank you for being here.
Speaker 3Yeah, thanks for having me.
Speaker 2All right. So I guess let's kind of start from the top. So, as I just mentioned, there were some big things that happened in 2024 with search that really kind of have made people rethink how they approach content. What did you see happen?
Speaker 3Yeah, so basically in August of 2024, google did their core update. They do these updates all the time and it was basically a change to how they ranked a lot of content and how search works and what you saw in the community, on Reddit and all those places A lot of people who do SEO professionally saw like a major dip in a lot of their content and their website traffic. So basically, what Google said is that we're rewarding basically people who are doing good content and we're going to not punish, but we're going to throttle the people who are just doing the keyword stuffing and, for those of you who don't know, that's just putting a bunch of random keywords into some content and just hoping that it ranks. So what they're going to start prioritizing is people who are actually making good, usable, accessible content that people actually want to read, and giving them priority over the people who are doing it quite honestly, the lazy way, and just hoping that, throwing a bunch of things against the wall and seeing what sticks.
Speaker 2Yeah, it's nice because, like I mean, you'll take a look at a web for some websites right now and you get down to the bottom and it's literally a whole pile of keywords and it's stuff that is not intentionally written to have a focused purpose. It's not stuff that is, you know, really has anything actionable or engaging or interesting on it. It's literally people creating junk for for content keyword stuffing.
Speaker 3Yeah, and you can see it. Like you said, if you go to someone's website and they have a blog full of just kind of like junk articles, usually they're really short, it's a bunch of keywords and, honestly, sometimes you can read it and the articles might not even make a lot of sense. You read it and it's just like I don't really understand what the point of this is. But you can tell someone just there someone's being paid, you know to just say like, oh, I put a bunch of search content on your website and not only is Google not giving that any like treatment anymore, but it's actually going to hurt websites who are doing that, because you're going to see that big dip and, um, it's good for the people who are doing it the honest way, doing it the right way and doing the hard work, because those websites will get rewarded in the long run and they'll get all the traffic.
Speaker 2Yeah, that's really interesting. I feel like this is kind of the next evolution of what we saw happen. I mean, I remember like 10 years ago people would literally just dump a bunch of keywords into the bottom and make them white and the background was white. You couldn't even see them. So it'd be like ha ha, tricking the game, and then that's gone away. But now this is kind of the next evolution of, you know, intentional quality content being rewarded across platforms.
Speaker 3so yeah, and google just wants to serve up stuff that's actually usable. I mean, they don't want to send you to a website that's, you know, not going to give you the answers you want. And we see that too with the, with the google ai, the search engine, google ai, how it gives you that little snippet and and it's just, it's an aggregate of the best possible responses to the questions you're asking.
Speaker 2Yeah, yeah, um. So, that being said, kind of your takeaway is what? What is the new approach? You would say. I know you have like focus on the user experience and great quality content or some things, so are keywords still important with that?
Speaker 3Yes, absolutely. I think that if you're not doing keyword research as step one of your content creation, I don't want to say like you're already doing it wrong, but I would say that you should take a step back and at least subscribe to one of these keyword research platforms. We use SEMrush. You can kind of cheat your way through it by doing like typing into like a Google search bar and seeing what pops up, and do it the free way. But either way, you need to be doing content that's focused around a keyword, that's researched and that you know for sure that you have the data to back it up, that people are actually actively looking for that and that they're not only looking for it, but that you actually have a chance to rank, you know.
Speaker 2So take a step back from that. So keyword research is basically tell me kind of the basics of like how you identify keyword that is going to serve you well.
Speaker 3Right. So it depends on the industry. Obviously, we do this for some of our clients, but just using ourselves as a case study, you know, if we wanted to do you know an article about social media I would go into one of these platforms and do a search on social media or social media content, and it will generate keywords that pop up for that, for social media content, and through through that you craft a question based around that keyword and then you write an article based on that keyword or answer that question.
Speaker 2Yeah, so exactly, if you want to rank for something you kind of identify I mean just using us an example, like you've been utilizing this for us you know now if we search branding agency Pensacola, we rank number one because of the content that you've been developing, you know, across our site. One of the next ones that we're focusing on now is marketing agency pensacola right and you know, six months ago we were on page like five right now.
Speaker 2I just did a quick search and we were number six, organically yeah so like, and it's one of those things I think, that people it takes time like it's been six months of very focused content that's going into any keyword research, um, but it helps drive your search in the direction that you want to, as opposed to just kind of a scatter.
Speaker 3Yeah, and with the research it really helps too on the backend because you're able to track what the effectiveness of what you're doing you know. Because if you're not using research keywords and you're not plugging those in and tracking what kind of traffic you're getting, based off of that, I would say really and truthfully, you can't say how much of what you're doing is actually working unless you can actually go in there and look at it and say you know this is ranking right now and so even in SEMrush you know we can you can do a Google search of yourself for any keyword, but you would say that's that can get a little bit laborious to have to type that in and go find your articles. It'll actually show in the backend of these platforms where each keyword is ranking, just in a nice simple view. So you don't have to go look for that information, it's available to you.
Maximizing Content for AI and SEO
Speaker 2Yeah, it's an amazing platform, all right. So you mentioned a little bit about AI, so and this is one of the things that we saw happen just even a few months ago, I think, when the AI overview kind of came into play talk to us a little bit about that, what that is and what that means for content.
Speaker 3Yeah, so people who use Google, which is basically everyone at this point, you'll notice, on the top they'll have a little overview snippet.
Speaker 3That's Google generated AI. It's just it's taking an aggregate of all of your all of the top ranked search, you know, like articles, content and all that, and it's sort of just kind of like combining it all together to make it into one answer to the question that you have. A lot of people are saying you know, this kind of kills click-through rate and I I guess to an extent, yes, you will see, like click-through rate be a little bit more volatile just because of that, because so many people are getting the answers to their questions without having to click on an article like they used to have to, you would say, a few years ago. You had to click on the article to go find that question. Now it's kind of just being served up to you on a silver platter in how you structure your content so that you can make it easier to read for the AI, in that you can structure it in a way that's suitable for that, really like natural tone of voice, so that you have a higher chance of ranking high into that search result.
Speaker 2Yeah, exactly, and I mean you've had some luck with that with, like, sun Farmers and some of our clients where you're actually digging into keywords, where part of their results are showing up in that ai overview, which helps boost overall traffic to the website yeah, and I mean they're an opportunity.
Speaker 3I mean, in some of these, some of these industries, you know, people are sitting on an opportunity to start ranking almost overnight um hatchmark studio, we're in a crowded space because all of these agencies have content experts who are doing all the same stuff we're trying to do. So it's very competitive. But you know, uh, one like Sun Farmers, you know it's, you know it's um, there's not a lot of people doing that type of work in that industry. So they had an opportunity um, very early on and continuously with.
Speaker 2What we're doing is just, they're ranking high on a lot of different things yeah, um, so one of the things that I think this is changing a little bit. But when chat gpt came out, when really ai content development came out, there was almost this like if you use ai, you're cheating cheating essentially with content creation. I mean, you're a copywriter, I do a lot of copy development, I do a lot of strategy development. It's such a great tool to kind of feed in and prompt and do quick research. What have you found is the best way to use AI, chat, gpt, things like that in your content development?
Speaker 3Yeah, whenever it first came out, I was very resistant to it just from a copywriting standpoint, because I was just like it's just not only does it feel like cheating, it just feels dishonest.
Speaker 3And then I realized I just kind of had the wrong approach to it. Using it so often as I do I like to feed it prompts, to give me sort of like content outlines is where I find it most helpful. Um, it does a lot of the research for you. It just basically it takes things, in my opinion, that would have normally taken a lot more time, and trims that down to so that you can just focus on getting the writing done instead of sitting around having to brainstorm ideas. It just it gets the ball rolling so much faster for you so that you can focus on just getting more content done and so you can say I can turn the page and move on to the next thing, rather than sitting around and, you know, trying to think of things. And even though you do find yourself in those situations where you're just in that brainstorming mode, ai seems to just kind of cut to the chase for you.
Speaker 2Yeah, it's a great organizational tool too. I to just kind of cut to the chase for you yeah, it's a great organizational tool too I found for kind of content. So if I'm doing, if I've developed a, you know, a one pager on something and I'm looking for some gaps in, like the way it flows or the way that it reads or even the language that I use, um, it's a fantastic like tool to help support that.
Speaker 3Yeah, absolutely.
Speaker 2Yep, all right. Um, let's talk about also, like you have you had talked about how some of the traditional things that you should be doing anyway in your content development also help support kind of AI algorithm and how it crawls your text. Um, so some things you should still be doing H1, h2 tags, kind of hierarchy of information. Um, what are some other things that people should be focusing on outside of that content development? That kind of like impact search overall?
Speaker 3Yeah, I think that making your content easy to read is a little bit underrated. Even if you're, if you're writing something and even if it's super compelling and it's great content, if it's hard to read, um, that's gonna your bounce rate's going to go up because more often than not, I think that people want to read short bursts of information. So what I did and I made this mistake early on I would just kind of just set up these like big, long winded paragraphs and really it's mostly about like, like you said, hierarchy, a lot of bulleted lists. People love bullets. Numbers, digestible not only helps the reader and keeps people on your page longer, but I feel like it helps a lot of these um, these bots in ai, bots like crawl, and it makes it much easier to read and it increases the likelihood that it's going to get served up in that top spot all right.
Speaker 2So then, going back to the basics of a website, things like, you know, mobile performance, load speed, things like that still matter, right.
Speaker 3Yeah, absolutely.
Speaker 3And I think that you know, we people who are really into content and into this game, we get wrapped around the axle sometimes with just all the tricks and tips that you can get into with making your content optimized for search, that you can kind of forget just the basics Like how's my load speed on my website and is my website does it look good on mobile, you know, is it easy to navigate?
Speaker 3And these are the fastest things that I would say that, like drive people away from a website. I know that's how it is for me, like if I get on a website and it's crappy, like I'm going somewhere else to find my answer because it's just it's annoying to scroll around on a website. So I would say that for sure. I mean, before you get started on content, you know, audit your website. Yeah, is there anything you can do, you know, low hanging fruit wise, to just clean it up and make it easier to navigate? And if that means, you know, a redesign or something like that, like maybe do that before you start really putting a lot of effort into this.
Speaker 2Yeah, and one of the things, too, that um helps with authority and people staying on your site longer. Content, um consumption is take a look at when you're updating articles if there's any opportunity to link to other things that it references within the site. So one of the things that I know that you do a lot is so you'll post something.
Speaker 2I mean this there was an article that we based this podcast off of. That was all about search, and one of the things we're about to talk about is, how you know, google is not the only search platform anymore. There are socials being treated as a search platform as well, and I believe it links to like the social article within that to you know, because we have one on social and things like that. But any opportunity to help people drive around your website because the amount of time somebody does take on your site or spends on your time, spends on your site tells Google, hey, this is high quality content and we want to serve this up to more people.
Speaker 3Yeah, and that gets easier the more you do it, obviously, because the more content you have, the more references you have. So and I find it especially now some you know clients and even ourselves you get up into, you know, having a ton of articles you find yourself reading it's like we've written about this topic before you know. Maybe it's hard to do, obviously if you're just starting, cause you have maybe five articles, so there's not a high likelihood that you're going to have a lot of references. But as that, as you start like really like building up that bank of content anytime you have an opportunity to link to something else, you should definitely be doing that.
Speaker 2Yeah, and I think that also makes for a good reference for, like, what type of content do I want to be creating? So, even things we've talked about today, you could have a whole article and a whole podcast just on the impact of AI on search and go deep on that, so you could then create an article based off of that link to that and have those two things play between each other.
Speaker 3Yeah, absolutely, and just like what we're doing right now with this podcast. You know, this was born, like, as you said, out of an article that was an idea for content that then turned into a podcast that then will eventually end up on social, and then it's just. It gives you so many different ways to slice up that that pie um and serve it out so many ways.
Speaker 3It's just and I think that we'll we'll talk about that in a little bit just like how, like getting the most out of one piece of content is really the goal.
Speaker 2Yeah, absolutely so. Let's kind of pivot over to this whole search and how it ties into, like social. Talk a little bit more about social optimization with search, how you need to be incorporating those strategies and how they need to work together yeah, and I um, whenever you, you know, obviously you search in google or any search engine.
Speaker 3A lot of what you see popping up now is video on social and whether it's tiktok or instagram or youtube, um, and the only reason that's happening is because these content creators on these social platforms are optimizing their content for search. So, um, really, it's just casting a wider net and thinking less around. You know, whenever you know, people in the industry started focusing on seo. It was, it was a website game, yeah, um, but now that's just not the case anymore, because so many people are not only searching using um google to find, to navigate their way to social posts and stuff like that, but on top of that, people are searching in instagram and tiktok. I know that the younger users, a lot of them, aren't using google, so they're they're using either tiktok or x or they're using Instagram to search for the answers to their questions, and if you're not optimizing your posts and stuff like that for search, you're potentially missing out on that.
Speaker 2Yeah, I just did something quickly because I don't even I don't typically search this way because I'm not looking at video content all the time, but I just searched branding agency Pensacola and when I go to videos in incognito, one, two, three, we have four posts or videos from Instagram, from YouTube, from Facebook that are ranking just because we're in the habit of just creating content all the time. We do a lot of video content, so that stuff then I'm sure that is supporting the fact that our overall search is ranking at the top spot because we have that as well to support it.
Speaker 3Yeah, absolutely.
Speaker 2Yeah, and I think that's one of the things that um too, if if people are creating, you know, video content. Specifically, youtube is one of the largest search engines out there now and that is going to pulling that content into your website. Streaming from YouTube is going to help support everything overall.
Speaker 3Yeah, I think YouTube maybe for not so much for some of the larger businesses out there, but I think that YouTube is kind of the, even though so many people use it. I feel like it gets overlooked a lot in a lot of social strategy meetings about just how useful YouTube is. Um, I know me personally. I know it's an anecdote, but all a lot of my purchases and my interests are driven through things I've consumed on YouTube and, um, a lot of it's so usable through Instagram, and Ramsey knows better than anyone here that you can recycle content.
Speaker 2You know what I mean, whether it's tiktok or instagram and get it on youtube yeah, um, and this is a whole different like path we could go down and, I think, another conversation that we need to have. But I think one thing that we're seeing, with start with content in general, this leans very heavily into like linkedin, what's going on? Linkedin is like the hot place to be right now and a lot lot of the LinkedIn content is focused around thought leadership, around people that are business owners, that are leaders in their fields. Creating quick you couldn't be shorts, right, but having that content live on a YouTube channel and then link out to things like LinkedIn and stuff like that is helping even push that search further into the social channels. But, like, that's one of the things that I think is going to be huge for 2025.
Speaker 3Yeah, and shout out to the article we have on our website about YouTube.
Speaker 2Yeah, go check it out.
Speaker 3Yeah, you have to find it, though I'm not telling you where it's at.
Speaker 2It's on the insights page. Um okay, cool.
Speaker 1Um, all right, so anything you want to add Ramsey about social Cause.
Speaker 1I know, we just kind of stepped on your toes. No, I think that, uh, you know, logan and I work closely together and we were talking about, you know, seo. For you know, logan writes a copy and I was shooting him some copy ideas and he was like I'm writing for these clients in a very SEO strategic mindset and I was like, oh, wow, okay, cool. So you know, you really should start implementing SEO into your copy so that you can be recognized and ranked, and it's just, I mean, it's another layer. But for those that do it and do it well, you're going to help your social media pages rank and rank on Google. So, I mean, it's just, it's something that I need to get more in depth with, because I think it could be advantageous to our clients and ourselves.
Speaker 1But it's think it could be advantageous to our clients and ourselves, um, but it's uh, logan's the master of it. So I, I, I bow down to him on it, but I think it's going to be a tool that separates, um, the big boys. You know, like you said, like I, I on Google when I search for DJ stuff, or I search for fishing stuff, or car stuff, like the tech talk, or the YouTube shorts and or the Instagram is popping up and I'm like holy cow and it's because they're writing that into their captions, which you know it's. It's another tool, it's another layer, but that's how you can separate yourself and be successful in your strategy.
Speaker 2So Well, I think the common thread, though, is, whether it's on Google search or on Facebook search, the more quality content that you can put into the caption to tell the search algorithm what is contained in that piece of content the more likely you are to show up in search results.
Speaker 3Yeah, and the content? I mean it's we we get. We talk about the technical side of it so much, but it's just that constant reminder that the content still has to be good. Yeah, and whether it's written or whether it's video, if it's something people don't want to watch, you know, people just aren't going to watch it, even if you're doing all the things right technically. Really it's just all about making great content, and great content is always going to win, I think, and especially moving forward, yeah.
Speaker 1And that's where strategy comes in Bingo. But yeah, also too, I mean Savannah. She's one of the. She's that younger generation that uses social media. She doesn't really use.
Speaker 3Google. She uses.
Speaker 1TikTok. She uses TikTok. She uses Instagram to search for restaurants, to search for clothes, to search for you know, tons of things, Christmas presents and stuff. So I mean, it's happening before our very eyes. I think a lot of people are choosing not to pay attention to it because it's easier, but it's happening and, like I said again, the ones that are already adapting to it and putting it into their strategy, they're going to separate um and I.
Speaker 3I'd be interested to have a client in mind that I think could use some help with this and see them separate from some of their competitors yeah, I think um and people who are into seo know who Patel is, but I was reading if you're not signed up for his newsletter, I don't recommend many newsletters other than our own, but his newsletter, specifically if you're into this type of thing, is super useful. And he said something about it's not search engine optimization anymore, it's search everywhere optimization, and that one really stuck with me because it really is true, it's everywhere, it's not just one thing yeah, it's youtube, it's tiktok, it's um, it's instagram, it's facebook, google x, sky, blue now yeah blue sky yeah, all
Speaker 3right, which I'm not holding my breath on that one, but we'll see.
Speaker 2Well, something, and also we're going to see what happens with the max mass exodus force exodus from TikTok that potentially is coming up in a month.
Speaker 1Please don't go away. Tiktok, please, somebody.
Speaker 2All right. So what are some of your top tips? So say, I am going to start developing content. I want to make sure that it's search approved. What are some of your tips that you have for that content as people start to develop it?
Speaker 1Hold on, hold on one second. Can I interrupt real quick? What's up? I am an okay copywriter but for people who, um, I know you're going to give us these tips, but you know, maybe lay it out there for some people that, like this is social media is already daunting to them, like now I gotta do this. Like how do they do that better, like write copy or seo in their copy?
Speaker 2oh, um and just I mean yeah, constant copy in general.
Speaker 3Yeah, for copy. That's really. I mean, you know, I'm, I'm I don't want to say I'm lucky because I worked really hard at it, but copy is one of those things, the more you do it like if the more you read and write, the better you're going to get at it. So I think, really, and just I think, the great thing about copy is that the barrier to entry is so low. If you have a laptop and a Word doc, you can start. So just try it and you'll get better as you do it and you'll feel your confidence level growing. And you know, like leverage, ai, you know like we talked about earlier, like go in there and put a prompt in there and read it and then make it your own and make tweaks and um, just if you're having trouble getting started on stuff with copy and you're not super confident with your, your skill level, all I can say is practice makes perfect. On that one, I know that's like a, not a great answer.
Speaker 1but yeah, I mean, the more you do something, the more and sorry, sorry about that v? Um. Okay, I guess what? No, you go ahead, go ahead.
Speaker 2Well, I was going to say, also part of the thing that anybody should be doing as a business owner or somebody that's running a department. If it's not your strength, source it out. And it's not saying you have to pull in an agency or something. There are plenty of great copywriters online that you can have interview, know, spend 10 minutes talking to you, taking your high level points and then building that into an article that is well put together.
Speaker 2So I think that might even be the yes people you know. Ideally it's great to write your own content, especially as it comes from a perspective, but it is one of those things that takes a very specific skillset. I can't write an article like Logan writes an article Like it's something that's easy for you because I've done it for years, Like you've always been a copywriter, but it can be a daunting task. I'd much rather write some social captions than a long form article yeah, farm it out.
Speaker 3Let someone else do it.
Speaker 1And, with that said, with the social media captions how many? You know? I'm kind of side questing because I can already hear people being like how do I put SEO into my caption? Like, how many SEO or keywords should you put into your caption?
Speaker 3I mean, with these articles, you know, really, we're focused on one long tail keyword. Okay, so the long tail keywords. I know it feels like a misnomer, but a keyword can be five words in a sequence. So really, if it's, you know, does blogging help SEO? If that's your keyword, that whole sentence is a keyword.
Speaker 3So you would want to put that somewhere in the caption of your social and make that essentially your keyword focus for that piece of content and you can focus around adding a lot of other like more like high search volume keywords, but just know that the long tail ones are going to be the ones that are easier to rank for. Like if you just put down social content, that's an extremely difficult keyword to rank for. You know there's the search volume for that is so high and the density is so high that that's really not a good thing to like. I want to rank number one for social.
Speaker 2It's probably not going to happen, and I think a great way to approach that is you don't have to sound like a robot when you're doing it, right. So your caption could be how does blogging help SEO? You know, in our latest article, logan breaks down the top five ways that you can implement an SEO strategy into your regular content in a way that's easy blah, blah, blah and you know whatever, right. So it's that sort of thing that can feel conversational, but the copy is written with intent around answering a question in Google.
Speaker 3Searching for in Google has gotten much better. You know you used to see people doing keyword copywriting where it would be like the best restaurant in Florida, Pensacola, like trying to match like the exact keyword. Don't do that so much, because one it just sounds weird to.
Speaker 3Google knows what you're, what you're saying whenever you're trying to say something for a keyword and it will serve up based on that. So if you're getting wrapped around the axle of trying to match everything perfectly, you don't have to do that. Just write your content tailored to the keyword research that you've done in. Write good content and the rest will follow.
Speaker 2Okay, let's talk a little bit about repurposing content, because I know one of the things that we really try to focus on is people often think that if I'm going to put a social post out there or a blog out there or send an email, every single person in my audience is going to see it.
Speaker 2No absolutely not. So one of the things that we really try to encourage people to do is literally what we're doing right here. So there's a blog that was developed. This is now becoming a podcast that it's going to become social content. It might make its way into our newsletter. It'll be distributed in multiple ways, and this blog might be broken down into several posts six months from now if the content is still relevant, right. So how can you take that stuff and then utilize it to its maximum potential and get the most reach out of?
Speaker 3it. Yeah, I, um, I was watching. I think it was something you sent a gary v? Um. Well, it was just like a summit that he was at and someone asked him if they'll be on his podcast and, uh, he was just like he was talking to the audience. After that he was like I don't want to be on that guy's podcast. But I said yes, because I'm going to get the content from it and I'm going to chop it up 20 different times and get all this content and I think that's kind of the attitude you have to have for everything that you do.
Speaker 3Even if you've written one article, it doesn't stop there. You know what I mean? It's also a social post, it's also an email, it's also a video that it's also maybe potentially 10 different videos that you could make off of one article. It's a podcast episode and then after that you could do all that all over again. Really, you know you could post it again on social, but this time, maybe the first time was a photo, this time it's a carousel. So I think that the the one and done method you're doing yourself such a disservice because you have all this content and people are always. We need more content, we need. But if you're letting the good work you're doing with your keyword research and your content development on your website, it's there's so much more there than I think people utilize and just go back and look at it and just like, how many different ways can I slice up this content and you'll have. You'd have content for the next two or three years if you really like get into it yeah.
Speaker 3Yeah, yeah.
Speaker 2Speaking of which, with that, your content. Just like your website, your blogs, your content should be regularly updated. How do you kind of approach that?
Speaker 3Yeah, and this is something that, as I was thinking about this episode, I was like, man, I need to take some of my own advice, you know because it sounds good, but it's like.
Speaker 3You know, I need to do some of that for our website. But, especially as you get better at content, you'll go back in time and you'll be like man that first article was rough, or that first art, my latest, my latest article I just put out was super like, well polished and well-structured. The first one doesn't look nearly as good. Um, so I I'm always a huge fan of saying like instead of, you know, focusing on like, because you will hit a stride where it's just like man, I'm kind of like running out of ideas for content here.
Speaker 3Um, go back and optimize old articles. I can start from the beginning, you know, because there's always, you know, updates that can be made. Um, maybe you're missing some links, you know, and you're in that first article because you had no source material. Now you go back and it's like, wow, now I have like three or four other articles that I can link to this first article and just kind of like have this mentality that the job is really never finished. There's always something you could be doing to up your game. And I think that going back in time and optimizing some of that old content is a really good use of your time so that, especially if it's old content that's just not really performing, there's an opportunity right there. It's like make it better. You know and think about you know what you did two years ago may have been good two years ago, but now the game's changed a little bit or the algorithm's different. Go restructure it to meet today's standards and you might see a takeoff.
Speaker 2Yeah, and one of the things I think that we want to close with is the fact that this is a long game.
Speaker 1Yes, it is.
Speaker 2I mean, you know we talk about there's paid search and then there's organic search. They both have their advantages. Paid is going to get you those rankings quickly. It's going to cost you a lot of money yeah, it is um.
Speaker 2So organic search is such a good way to build content over time that is going to allow you to rank on the first page in those top spots over time. Um, and even if you need to do some pay to kind of get things started or if you're in a really competitive space to kind of push yourself to the top, the more you can create that organic content, the more that is going to pay off and pay for itself over time. So it's, it is the thing that we lean into as much you know, as much as possible with content creation.
Speaker 1Yeah, I mean everybody can do organic, everybody, and everybody should be doing organic. Not everybody can. Not everybody has a $5,000 a month budget for to push out stuff. So back to what he says the sooner you get on your organic game, the better off you will be.
Speaker 3Yeah, I think organic content isn't going anywhere anytime soon. I mean, we see businesses, especially e-commerce businesses, online, they really just like they blow it up with organic content because they just keep making content. And the great thing I think I heard you say this be one time in a meeting where you were like, whenever the search engine or the search campaign, the paid search, you turn it off, it's off, you know, but with organic it's always on and um, that's why I like it so much and, like I said, the barrier to entry is super low. If you're, if you even have any talent, I guess whatsoever, in writing, um, you can do it yourself. Otherwise, you can get someone to step in for a relatively, you know, reasonable rate um to help you with the writing section of it.
Speaker 3But, and you know, once it's up there, it's, it's your content forever, it's on your website, as long as you're paying the you know the bill to keep the website online, like that's really the cost of admission, um. So I I love organic, I think it, I think it's great and I you know, we've seen it time and time again like where you can watch the numbers before your eyes. We have the data to back it up that the content that's on these websites is bringing traffic to the website. You know it's. It's indisputable.
Speaker 3So, yeah, and it is, it's really it almost becomes like a game. You know, you watch it. The game's less fun when you're watching it go down, but whenever it's going up it's really cool. Um, so, and yeah, it's just, it's a long game. Don't get discouraged, keep trying it, try new things. The cool, the cool thing is you can't really screw it up. You know, the worst that happens is you're right back where you started. So, um, I remember I had a teacher who was just like just start writing. That's what he loved to say. Just like open, start writing something. And um, that's kind of where I'm at with some of this stuff.
Speaker 3It's just like just open it up and start writing something and try it you know and you know, if you don't get it right the first time, try it another time and another time after that and eventually you'll be rewarded for content, and it's just. It's more opportunities for people to grab a link from your website and link to it. That's really the name of the game.
Speaker 2Do you have a final question? Do you have um a couple of resources that you would suggest people follow if they want to learn more about this?
Speaker 3Um, I would definitely. I mentioned Neil Patel. He's kind of the godfather of SEO. I would say, follow him, sign up for his newsletter. Um, you can follow us. Hatch marks, do you know? Um definitely get plugged in with um Google. They're always. Whenever they put out updates, they're very public about it, so um always keep your ear to the ground with what Google's putting out. They're not. There's really no smoke and mirrors there. They tell you what they're going to update and how they're going to do it. Um, I don't know. Simrush is another one. That's a platform we use.
Speaker 2Um and they've got a newsletter that they share and they do.
Content Creation Strategy Insights
Speaker 3Yeah, so, um, and if there's any other, you know, just start looking around. There's plenty of content creators, ironically enough, who make content just like this yeah, follow them on YouTube, follow them on Instagram. They're always coming up with great ideas and, you know, don't feel like you know you're cheating or whatever Like all this content's out there and there's no reason that you know. You can tell someone to go do something, or you can tell a group of people, and probably one person is actually going to try it, you know. So it's just there's less people out there doing this than you think in your industry, because even if you give someone the formula to do something, not everyone's going to do it. They're going to be like, ok, cool, I'm going to go back to doing the thing I was already doing because I'm too busy. Yeah, so be the person who did it. You know, that's what I say. It's just like, if you're in a room full of these people, it's like just be the person who tried it. Yep, get on your grind 100%.
Speaker 3Yeah.
Speaker 2All right, this is some great information.
Speaker 1Thanks, logan, to do more of these like deep dives on on marketing content, strategies and marketing strategies. Yeah, I'm excited for it, yeah, yeah, I would say thank you, logan too, but you're not really a guest I know I'm kind of like running it.
Speaker 3You're on the team, you work here, yeah I know I just I walked to the back of the office, but I do feel like a guest because I'm in this yellow chair on the other side of the room.
Speaker 1Well, that chair doesn't squeak.
Speaker 3So it is nice I haven't made a single noise.
Speaker 1Meanwhile, I'm over here squeaking. But with that being said, ladies and gentlemen, thank you for hitting the play button and listening to Practical Rebels. You can find this on the internet, hatchmarkstudiocom. If you like this, hit the smash, share it so somebody else can figure out how to put SEO into their social media captions and onto their website and it's like social, social minor detail.
Speaker 2Minor detail.
Speaker 1And, with that being said, practical rebels out.