Practical Rebels
Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts.
From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world.
Through working with hundreds of clients at all phases of business development, we’re always learning, growing, and meeting incredible individuals. We’re excited to pass on that knowledge to you.
The goal? To empower you with practical advice that you can run with in a way that’s genuinely you. To encourage you to stand out, be bold, and make your mark on your industry, no matter your space.
Practical Rebels
34: How to Launch a Marketing Campaign
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Do you know how to launch a marketing campaign?
On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics.
Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.
Marketing Campaign Best Practices
Speaker 1Ladies and gentlemen, welcome back to Practical Rebels. Today we got over in that seat. It's been musical chairs lately it's just me and musical chairs, but I'm cool with it because the people that are sitting over there are some of my favorite people and I get to work with them every day. So who's over there right now?
Speaker 2Hey, ramsey, it's me Lojan. It's a big, big mystery, isn't it?
Speaker 1Hey, he's back again. Ladies and gentlemen, to drop some knowledge on us and before we get into it, can you give us like an overall about what we're about to talk about, logan?
Speaker 2Yeah, it's going to be a marketing chat, more specifically, how to launch a marketing campaign, because I know marketing and marketing campaigns some possible that you know you need to be doing marketing right. You know, like everyone knows, they need to do it, but do you know how? And for specifically for marketing campaigns, do you know what those look like? Do you know how you need to prepare for one? Do you need to do you know how to execute on one? So that's going to be kind of the gist of what we're going to be talking about today.
Speaker 1And you know what's funny about that, coming from an entrepreneurial outlook, is you? You know you were saying like do you know how to run a marketing campaign? Do you know what that is the stages as entrepreneur? A lot of times you just get caught up in the sale man.
Speaker 2Yeah, yeah, it's interesting too, because I I I am not an entrepreneur myself, but, um, we work with a lot of entrepreneurs, we work with a lot of small businesses and, um, a lot of times, they come to us for expertise, which is, I would say, the right move.
Speaker 2You know if you don't if you don't know, reach out to someone for help. Um, but also there's a lot of just embedded knowledge that's good to know, um, as a business owner, and just that way you can kind of uh challenge the teams around you. You know what I mean.
Speaker 2I always think that, even if you are leaning on other people for help whether that's an agency or whether that's hiring an employee you should still be educating yourself as much as possible so that you know not that we would ever do this but you know, when someone's kind of like giving you lip service, you know and you can kind of call it out and you're like this guy's full of crap you know what I mean.
Speaker 2So, and it just makes you a little bit more dynamic whenever you're in those meetings so that you know the questions to ask, you know what you're supposed to be getting whenever you're paying for a service and all that good stuff. So I'm always a huge I'm a huge fan of any business owner who is interdisciplinary and curious about all of the aspects of business and really arms themselves with as much knowledge as possible.
Speaker 1Well, let's get into this bad boy. Talk to me about marketing in general, because I know a lot of people and business owners out there have a good handle on what marketing is, but they may not know the technical details. Are there different kinds of marketing? How much should a business be spending on marketing that kind of stuff? Break it down for us, Logan.
Speaker 2Yeah. So marketing really it can be anything from what you would think you know traditional print ads in a paper or magazine, or it can go all the way to digital ads and social media. You know, it's really anything that is attracting customers to your business. As far as how much you should be spending on marketing, that really depends on the business. B2b, the rule of thumb is two to 5% of your revenue annually and then if you're in the B2C space, that's going to bump up to 5% to 10% annually. So that basically means what does that mean? Just in layman's, if you're in a B2C business and you're doing a million dollars in annual revenue, you should theoretically plan to spend anywhere from $50,000 to $100,000 on marketing per year. And that's not every single case. There are exceptions to that in our marketing per year and that's not every single case. You know there are exceptions to that.
Speaker 2A lot of businesses have strong brands and they've kind of made it on that word of mouth marketing and even though we like to say some of those businesses are lucky to have that, I wouldn't necessarily call it luck, because a lot of times those businesses have invested a lot into their brand or in other areas that have given them or just in their service lines. You know what I mean. They've been doing such great service that their word of mouth, you know, just kind of like takes care of itself. But yeah, but just in general. You know some businesses you know they're spending way too much on marketing. Some that we come across they're not spending enough.
Speaker 2You know a lot of people want those big results from the marketing campaign, um, and sometimes they're just not investing enough in it. You know it's it's hard to be able to say, like how much should you be investing in any campaign whatsoever? So that's what we're going to kind of dig in here to today. Um, and yeah, and like we mentioned earlier, it's super important we think, or at least I think to have that foundational knowledge of marketing in any business, with any product, so that whenever you are leaning on other people you know I remember being in a phone consult a while back, and this person was like man, you got to spend like 20, 30, $40,000 on digital ads and it's like, well, this person is not even making that.
Speaker 1You can be successful without that.
Speaker 2But what we're doing here is giving you a baseline. So when somebody says that you say hold on, yeah, Stop. Can you say that you're spending $50,000 to $100,000 in marketing? I mean, a lot of small businesses probably aren't, and they know they need to be doing it, but it's just like are you actually investing enough to start moving the needle in the right direction? And it does. It seems like a lot, but those are whenever you start to see those results and you actually actually start to cash in and when marketing starts to really make a huge difference.
Speaker 1Uh, so today, though, we're talking specifically about marketing campaigns, like I did, that, the dramatic it was nice, man, you got a little closer on that one how to launch one and and those best practices. So how is a marketing camp Hold on? How is a marketing campaign different from overall marketing?
Speaker 2Yeah, so within marketing and your marketing plan, you're going to have marketing campaigns throughout the year. So your marketing campaign is going to be this one-off campaign with a specific goal in mind. Maybe you have a big product launch coming out. If you're a D2C business, maybe you've just launched a new service line and you really need to get the word out. Or maybe you just feel like your business is lacking in general awareness and you want to launch a campaign to boost that.
Launching Successful Marketing Campaigns
Speaker 2Essentially, your marketing campaigns are going to be nested within your overall marketing strategy. You'll need to have a separate budget for each campaign, unique timeline strategy and all that's a good stuff, but we'll get to that a little bit later. Whenever we talk about how to launch your marketing campaign here in a minute and specifically we are, like you said, focusing on that how to launch that marketing campaign it's going to feel more like kind of a, a guide, maybe a tips and tricks type thing that you can take away from this and read it and say, like you know, kind of use it as a, like I said, like a guide to help you and just kind of check the boxes off.
Speaker 1You know, have I done this.
Speaker 2Have I done that?
Speaker 1So I'm a business owner, I've decided I want to launch a market marketing campaign. How do I make sure I'm preparing myself for success? As you said, this is going to cost money that I budgeted and I want to make sure it's effective. So, you know, you got to remember, like a lot of these people, whether you be small business and I interact with I guess you would call micro business, probably make less than 500,000 a year. This is scary. So how do they make sure that that they are successful and that their campaign is effective?
Speaker 2Yeah, and I like what you said because it is scary. You know, I mean, whenever I keep going back to those numbers I read off in the beginning that's a lot of money, it's a lot of money.
Speaker 2And a lot of people, whenever they hear it, they're probably thinking they're like I can't, I can't afford to spend that Um. But so it is good to to recognize and to um, at least you know, so that anyone listening to this doesn't feel like they're in the you know they're alone and thinking that you know that's a lot of money. It is a lot of money. So whenever you're spending a lot of money, you want to make sure that you're spending it in a way that's smart and effective. So basically, we've come up with these 10 steps.
Speaker 2You can kind of use it as a guide to start from start to finish for this marketing campaign. If you follow these steps, you're at least setting yourself up for success. And but you still have to go out there and do the work. You know it's definitely. You know this isn't by any means a cheat sheet shortcut to boost sales Cause. At the end of the day, this is more of like I said, that checklist to make sure you're not shortchanging yourself yourself or skipping anything because you just want to make sure that you have like something like a true, like a North Star to be like all right.
Speaker 2Here's what I got going on.
Speaker 1Here's where I need to go.
Speaker 2What do I need to do to get there?
Speaker 1And before we get into step one, you know we were talking about those numbers. You know, let's say you're a business and you're bringing in. I don't know you're a smaller business, you're bringing in, I don't know. Let's just say $100,000 a year. Would you still need to spend $50,000? I know we talked about the percentages, but would we still need to be like the $40,000 to $50,000? Or should we? You know, because I met the thought that, like, even a little bit is better than nothing, right, yeah, and it's going to depend again on whether you're B2B or B2C.
Speaker 2Okay, b2c businesses are always going to have to spend more on marketing Um. That's just the way it is Um. But if you're doing a hundred thousand dollars in revenue, you know I would plan to at least spend, you know, five grand on marketing Um. That can go up to 10%, which could be 10 grand Um.
Speaker 2so, to answer your question, I don't think you're going to be able to spend, you're not going to be able to afford to spend half of your annual revenue on marketing Um, unless you're really going aggressive after something specific and you're kind of going all in on something you have this like idea, or maybe you partner with someone or something like that, but by and large, if you're only for, you know and I'm not a business expert, so I'm probably out of my element right now where I'm headed with this conversation but I will say that to scale, you want to do it smartly and you don't want to try to like blow it up as you're trying to build it. So, yeah, I would say, just take it step by step and don't overdo it with marketing. Stay within whatever you can afford.
Speaker 1Stay comfortable.
Speaker 2Yeah, but also don't be too timid, right? I think that that's where a lot of people get in trouble is they? You know? People will say you know I have. If they're doing however much in revenue, that is like I can only spend. You know, I can only spend a hundred dollars on. Well, it's like that's not going, you're you're not going to get the results, it's not going you're not going to get the results. And then, after you don't get the results, you're going to say that you know, oh, this campaign or this thing just isn't working, whenever you haven't really given it a great shot, you know.
Speaker 1Nice, so Nice yeah. So what's step one?
Speaker 2Yeah, step one you need to define clear objectives. What does success look like to you when this campaign is finished? Is it X number of sales made? Is it Y number of new followers on Instagram? Maybe it's just to get your phone ringing, whatever it is, you need to define your objectives clearly and then underline them. Your objectives are going to dictate what you do from this point forward. If you don't have a clear objective in mind, I'll be on. You might not, you probably shouldn't even start the campaign. So it's really as easy as just saying, like what is it that we want whenever this whole thing is over? And it has to be something that, at the end of the day, is quantifiable. You have to be able to count it, you have to be able to you know, touch it, feel it, and you have to be able to see it and say like okay, this is success. By the end of this, what do I want out of this campaign?
Speaker 1Gotcha, gotcha. The objective has to be crystal clear. Yep, here we go. Crystal clear. I like it when you lean in like that all right.
Speaker 2So what's step two? Step two you're going to want to identify your target audience. For some businesses, this is going to be a lot easier than others. But if you're selling, you know, let's say, personal injury, legal services, you know people who have been in a car accident your target audience is going to be people who have been in a car accident, you know.
Speaker 2And what does that person look like? What are they motivated by? What are their pain points? Literally, you know what I mean. Like you have to think about this person who you're trying to reach, come up with a persona for your campaign, down to the age, gender, interests, that's, geographic location, et cetera. The more detailed you can make this person, the better, and you don't want to do that scattershot approach where you just throw everything out there and see what sticks, because one, that's very expensive and two, it's not going to get you the results that you want. So and um and I know we've seen this in social ads whenever you're trying to get an audience dialed in sometimes your ads are getting served to too many of the wrong people.
Speaker 2So, um, really nailing that target audience right off the bat, getting as detailed as you can with it, is going to help you a lot. And it's going to help you whenever you're strategizing and coming up with content for your campaign, um, which we'll talk about later so that you know what resonates with that group.
Speaker 1So that's just with marketing, marketing in general too. You have to know yourself who you're selling to, so that you can make sure everything is resonating and that you're making products with that person in mind. Right, right, what's the next step? The?
Speaker 2next step. No, now you just have to. You got to choose the right channels. You know this is step three, if you're keeping count. You know different platforms and channels attract different demographics. For instance, Ramsey, you know this better than anyone in the social media game Different demographics are on different apps, right? Yes, sir, you know the groups on Facebook. They skew to the older generations. You know the younger users are on TikTok and you know, is your campaign going to be targeted at an older demographic? If it is, you probably don't want to dump all of your time and energy into TikTok. By that same token, you know, maybe you're not dumping all your money into social media. Maybe it's a billboard campaign or a really dynamic email campaign.
Speaker 2Whatever you do, do your research and make sure that the channels you select are intentional and chosen to be effective. And you know, by the way, you can. You don't have to choose just one. You know what I mean. Like you can use more than one channel. Your campaign can be billboard, email, social, altogether. But I think the takeaway here on this step is really to make sure that you're not putting too much into the wrong direction and then wondering why the results weren't what you wanted them to be. So you do have to use, do a little bit of research upfront, um, but it also takes, it's got to pass the eye test. You know, use a little bit of common sense and it goes a long way whenever you're choosing these channels.
Speaker 1Yeah, excuse me, and the content that works on these channel is different, right? Uh, I mean, I mean that's across social media too. So I mean, if you pick Instagram as your target channel, that will inform your content strategy. I'm pretty sure we'll talk about this in a second, so I don't want to jump ahead. What's the next step? Because I'm getting excited about the socials.
Speaker 2Yeah, that is coming up. But step four, not as exciting, but it is a very important step Budget and timeline.
Speaker 2And this loops back to what you should be spending on marketing annually. You know, let's say, if you're supposed to be spending $80,000 on marketing for the year, your marketing campaign probably shouldn't be $80,000. And it just doesn't make sense. Like, look back at your marketing plan, if you have one, and see how much you have earmarked for campaigns. If you had, maybe let's just say you had budgeted for a spring and maybe a fall campaign. Um, you just need to know your numbers and if you don't give it your best guess, you know, like you know at the end of the day, what you can afford to do and how much money you can realistically spend on this campaign. So that means if your campaign budget let's say it's $20,000, you can't spend all of that money on a photographer, because then you'll have nothing left in the till to do the rest of it, and then you're over budget and then already you're you're in trouble land you know what I mean.
Speaker 2So, um, and then you have to set a timeline and really stick to it. You know you have to plan out everything, from what you need to get started, how long everything's going to take and execute your campaign up and running you really can't rush it and you also need to determine how long your campaign is going to run. You know this is especially important if you're doing digital ads. Once you have a timeline lockdown, do your best to stick to it and manage the project from start to finish, and that includes keeping a close, close eye on that budget, because it can slip away from you, especially if you're bringing in outside help vendors, freelancers and things like that.
Speaker 1Yeah, with these campaigns, as you said, especially the digital ads, it's important to know how long it's supposed to run so you can stretch that budget out effectively, especially because some platforms, if you're not budgeting enough per day, you'll never move the needle, or what I've seen, too, is the needle gets moved really fast.
Speaker 2Yeah, so yeah, and then it's like, and then it's it's too much, too soon, and then you're kind of like all right, well, now what? Yeah, yeah.
Speaker 1Yeah, so what's next? What step are we on right now? Logan, I think we're on step five. Okay, let's go.
Campaign Content Creation and Launching
Speaker 2Yeah. So step five, content. Content creation, and this is going to look very different for each campaign. Um, if you're doing a massive commercial campaign with million dollar budget, it's going to be months in the making, it's going to have film crews, um, all that good stuff. You could just be doing a local billboard campaign and this could look like a few weeks, you know, hanging out with graphic designer coming up with ideas. Basically, you're using this time to create the content that's going to go into your campaign. For a lot of businesses out there, this is going to involve bringing more people in, including freelancers and providers. We just talked about that and whether, if you have that like that tight knit group, you know that's whenever you start like calling on people you need for help. If you have that like that tight knit group, you know that's whenever you start like calling on people you need for help. You know. And if you know, specifically if you work with an agency, shout out hatch mark studio hatch mark studio worldwide, worldwide worldwide.
Speaker 1I just watched step brothers this weekend again.
Speaker 2So it's been a minute so.
Speaker 1I didn't get that, but I'm sorry. Yeah, yeah, it was on all weekend on TNT, like TNT East Coast, tnt West Coast.
Speaker 2I just left it on Shout out to anyone out there who knows Stepbrothers references, because it's not me but if you do work with an agency, you're going to want to loop them in. As a matter of fact, you probably would have want to have looped them in a while ago. Yeah, and this is before it even starts to make sure that that agency you're working with has enough resources, enough time earmarked in their day to make sure that they can support you through every stage of it. So, yeah, just really think about it. Do you need to hire talent? Do you need to reserve a venue? Do you need to consider the weather? All these things need to be thought of in advance, especially if you're doing content, and you know that I mean content shoots. If there's video involved, they can get scrubbed for any number of reasons.
Speaker 2You know, like someone gets sick, someone gets you know like it's a bad weather day and it's an outdoor shoot, um you kind of have to just like remain flexible, don't panic. And um?
Speaker 1um set up contingencies for every possible scenario and you know, like you said, content creation can be anything from a quick iphone video to a full scale video production with a film crew. We happen to know a few shout out lindsey, shout out lindsey films worldwide, worldwide, worldwide.
Speaker 1uh, you just need to know what you need beforehand to pull it off. Some of the best campaigns I've seen and I've been a part of I've been with a shoestring budget, so you don't always have to go crazy out there people. Okay, that's just my two cents. What's next? Logan.
Speaker 2That was worth at least 25 cents. All right, I'll take that no-transcript selected for the ad or the campaign that it's connected to. And I'll give you an example. If you're selling, let's say, like a new pair of khaki shorts, and you're on your website, you don't want your ads that you're running for this pair of khaki shorts to just go to the homepage of your website, because that would just leave people digging for the thing that they saw on the ad, right.
Speaker 1And then I'm going to click off.
Speaker 2Yeah, and then you're going to get frustrated. Or maybe you just don't find it, you know, and then instead you really want those ads running to a specific landing page. That's all about that product or that service that they saw in your digital ad and that way and maybe it can be a little bit more robust than that Maybe it can be. Whenever you scroll down, you can see other things that customers bought with that specific product. Really, what it is is it makes sure that your target customer isn't searching around for the product. They can get directly into content that's specifically made for them. This boosts conversions and if you don't know what it needs to look like, go out there and see what other people are doing.
Speaker 2Whether you think you know what a landing page is or not, you've been on one. I promise you've been on one. So if you've ever clicked on an ad, go out there and steal ideas from other places and see what they're doing with landing pages. But yeah, like I said, not every campaign is going to need one. If you don't need it, you can skip. You know you can skip this part, but if you do need it, do not skip. Make a landing page. Either get tuned in with your agency or someone who can help you hire a freelancer. If you have a website, you can make one, I promise, but just make something that can help you drive conversions for your campaign.
Speaker 1And that landing page is a great way to get more accurate traffic and analytics for your campaign as well, and this dovetails right into the next step.
Speaker 2Thank you, ramsey, for the alley-oop. You're welcome. Yeah, man. So this is really all about tracking and analytics. Basically, you want your campaign to be trackable. This involves identifying your KPIs, or key performance indicators, and making sure that you can actually track them. Whether that's phone number calls, shopping cart fills cheeseburgers, it doesn't really matter. You just need to be able to quantify the results of the campaign, and the only way to do this is with tracking and analytics.
Speaker 2If you don't implement this, you have no real way of measuring the effectiveness of the campaign. You might have an idea of how it performed If your revenue increased. You know what I mean. You could say that it was effective, but you can't really say I spent X number of dollars on this campaign and, as a result, I got Y number of whatever KPR goals you've set. So this step might take you a little bit of time to get it set up correctly, but it's time that's going to be like. It's going to be well worth it down the road so that you can make a definitive statement at the end of it to say whether or not you've reached a goal.
Speaker 1And the tracking side of things is where you get to have a lot of fun, but it's also where you, as a business owner, you know exactly where your money is going, so you're not wondering if your campaign is working. But where are we at now?
Speaker 2Yeah, and so this is. You know, I think it's a funny step, but it's just launching the campaign and it's not something that I want to gloss over either, because it's really an important step. It is.
Speaker 1It is important, it's important to celebrate all that, all those other steps getting to this one. I mean this is a big, this is a big deal.
Speaker 2Yeah, it's a huge deal and, like I said, it might seem silly to add it as a step, but it's a significant moment in the campaign and if you think of it this way, you don't want to have done all of this work up until this point, just have a lackluster launch.
Speaker 2Make sure you're dialed in. Check all the boxes one last time before turning it on. Another thing to look out for is when you are launching. If you are launching, let's say, on a Friday night before a big holiday and a ton of people might be out, maybe that's not the best idea, or maybe everyone on your team just got sick and you need to move things back, like make those calls in those moments. Whatever you do, just make sure that you're ready and make the smart call. If something needs to be moved back, just make sure that you have people on deck to be able to make changes on the fly if there are any hiccups. And make sure there aren't any massive typos in your ad copy or anything like that.
Speaker 2Not saying this has ever happened to me, you're looking at me.
Speaker 1It could have.
Speaker 2Hypothetically, I could have sent something with a major typo.
Speaker 1Well, you're the copy, You're like, you know, you're like Eminem over here. You're the copy guy, you kill it. So I mean a mistake every once in a while. I don't even notice it, because this man, I'm telling you, this guy on the copy bro, I'm guy on the copy, bro, I'll tell you.
Speaker 2No, I remember someone who I worked for at another job. He said, you know, if, whenever you're and this is might not be, as you know, we're talking a lot about digital stuff but it's like before you send out the um, like the billboard creative, like call the phone number on the ad to make sure that it works. And I was like that's so true. Like just even if you think you got the right phone number, if you got the right one, like just click everything and check everything one more time, because you'd be surprised how many times you've written a number, a thousand times, how many times you can screw that up with everything else you have going on.
Speaker 2It's the, it's the simple things that are gonna like trip you up for sure. So just cross your t's and dot your i's one last time before you hit go and you'll be happy you did and for sure.
Speaker 1Um, you can't just set it and forget it. You got to be locked in people. Okay, you've been working hard on this. You want to be locked in. You want to make sure it's right, because you don't want to spell chefs when you mean sheaves. Yeah, straight up.
Speaker 2See what I did there. Two very different things. That was a great commercial from back in the day. Didn't they recreate that? They did yeah, because it was an old tv commercial, and then they redid it with andy reed. Yeah, I know is getting into jock talk.
Speaker 1It's okay, we're going to spawn off into a Hatchmark Studio Worldwide Jock Radio.
Speaker 2I'm in, man, we got the soundboard lighting up. Yeah, we can do it. We'll do a call-in show.
Speaker 1We can do it all. Yeah, all right. What's next, my guy?
Speaker 2Yeah. So, like you said, you can't just set it and forget it, optimizing and making adjustments Again. We're leaning into the digital sphere more often than not with these because, let's be honest, most people are doing digital ads if you're doing any sort of campaign. But, you know, it's best practice to monitor the effectiveness of your campaign and make any tweaks, any tweaks. This is usually around like the two week mark, you know after your campaign's been launched if it's running for that long.
Speaker 2Sometimes these campaign blitzes can be less than two weeks. It can be a few days a week, what have you? But whatever the length of time is, make sure that you check in If you're AB testing ad sets, see which sets perform at the best and lean into that one and shift your budget If you need to to. If you're working with an ads team, they should really be doing this part for you. But this is a good. Again. Being educated and knowledgeable is a good chance to follow up and be like hey, are we doing this? You know. That way, you can make sure that the people who are supposed to be keeping an eye on these types of things are keeping an eye on it. And can I interject real quick?
Speaker 2you may also too, when you're hiring these people to do this, make sure you bring it up in the first conversation yeah, yeah, no, and um, make them like, make them, you know, walk through any campaign with you before they, before you start, know, make sure that you're getting everything that you're paying for, because it's it's. There are so many providers now who do the type of work in this space and, um, I'll just say they're they're not all created equal. Um, sometimes, unfortunately, people just aren't doing the right things whenever, because they're taking advantage of people who don't know any better, and it's really sad. But, yeah, ask the hard questions, you know, don't be timid or afraid to ask. It's your campaign, it's your money, and that's the beauty of digital ads is you don't have to live and die by what you launched with.
Speaker 2Make those adjustments, keep your finger on the pulse and this is even really, it's true now, even with you know, billboards have even gone digital. So if something isn't resonating and your billboard campaign is digital, um, upload some new creative and see how it goes. Most of those options are there for you, so stay flexible. Um, if something isn't working, make the tweaks and go from there, and you'd be surprised you might be able to tip the scales um in your favor more often than not facts my guy straight up all right if I'm keeping count and I I don't know how to count, but I'm gonna say, yeah, do I?
Speaker 1I think we're at our, our final step.
Speaker 2I think so yeah, because after nine comes ten you know what that gets yeah, I did it it was really good.
Speaker 1All right, so tell us about our final step, logan yeah, man.
Speaker 2So, uh, final step your campaign, it's, it's over. Now you have to have a little bit of an autopsy, you know what I mean? A little bit of after action. Okay, maybe you're popping bottles, maybe you're licking your wounds. I want to be popping bottles, we all want to be popping bottles, but let's be honest, that doesn't always happen. Right, these, right. Whatever you're doing, what went right? What went wrong? Did you hit your goals? How can you improve? Improve for next time.
Speaker 2Don't just walk away from it. I'm telling you, even if the campaign was a total miss, you have so much information that you can use to help with the next one. You know what not to do. Um, you can just learn so much. Dig into the details as a team, share the wins, the losses, and then just get better every time and come out of it with the attitude that you have something to gain from every situation. And if something was, like I said, if it was a total miss, don't just ball it up and throw it out Like figure out there. There's something that you can learn in every situation and even if it seems like all negatives, I promise there is a positive in there somewhere. Find that one positive, do more of that, and all the negative, do less of that.
Speaker 1And it's all part of growing Victory defeat. You have to have the same approach and keep chipping away. I mean, for example, anthony, on Catholic high school soccer team cat hired day, we went to go play the number one seed in the playoffs last week and we got beat pretty bad. It happens, it does, but it was such a great experience and they learn so much and they're all sophomores, so this is just going to help them when they come back as juniors and seniors. So you know, in the coach family house you either win or you learn, and the only way you lose is if you don't take the lesson out of it.
Speaker 2I like that. You either win or you learn I'm stealing it.
Speaker 1Get it, get it, get it.
Speaker 2Get it. Get it Anything else. I know that was our last step. Yeah, just, I know this sounds corny, but have fun with it. You know what I mean. Like, we talked about a lot of technical stuff. These campaigns can be a lot of fun to work on and we've noticed time and time again that you know the people who are having fun with it. They usually tend to be more successful.
Speaker 2Make sure you have the right team around you to pull it off. Everyone's committed to making it a success. I know it seems to go without saying, but you really have to have total buy-in from everyone who's involved. If anyone's undermining or just not on board, um, I'm not telling you what to do with your business, you know. I'm not saying like let them go or anything like that, but maybe just say like, hey, if you don't want to be involved in this, that's fine, but everyone who's on board, whether you agree with the tactics or not, um, we all.
Speaker 2You know I think it was Jeff Bezos and if you can think whatever you want about him, but he had a good point here and one of his strategies was to, um, disagree and commit. I think that's what it was and it's like, even if I it's whenever two people are like talking they don't have, they've kind of like circled the wagons a few times and they're just not agreeing on something. But it's a business tactic where you say I'm going to disagree with you but I'm going to commit to whatever we're going forward with. So have that too. If you do have like a naysayer on the team, say like I, I'm acknowledging that you're disagreeing with this campaign, but will you commit to it, and that's a good way to move forward, I think um to be able to say like hey, like I know this isn't the idea you wanted, but I need your full support now and make sure everyone is pulling in the same direction.
Speaker 2And if you don't know a team or have one right now, you can call Hatchmark Studio worldwide, worldwide, worldwide. Doesn't matter where you're at, from Dubai to Mississippi, we'll be there and we'll be, we'll help you out.
Speaker 1Yeah, we will. We love, we love helping people. We love helping people. That's what this is all about Helping people be successful in their business so they can accomplish their dreams.
Speaker 2If people are loving these tips my guy, where else can they get more? Yeah, check out our blog, on our website, I think it's. I think I don't know why I'm saying that.
Utilizing Free Marketing Resources
Speaker 2It's up, but yeah, it's under insights. You can check out the blog. We have a ton of articles on there with a ton of free tips, free industry stuff. You can just dig through that. Yeah, we actually have an article on this very topic that we're talking about right now. So if you want a little more detail, you want a written version that you can bookmark. You can just run onto the website and check that out, bookmark it, leave it open next time you're doing your campaign as your little checkbox and we won't fault you for it, because I use cheat sheets all the time and I need reminders.
Speaker 2And I might even pull up our own article to make sure that we're doing all the right things. And yeah, and we're also posting always on our social channels. Shout out to the social team, appreciate that when y'all can get all that free content and tune into Practical Rebels.
Speaker 1Yeah, yeah, yeah, yeah. On another note, give me a pound. My guy yeah, man, that was fabulous, that was a great episode. My guy you killed it. It was a great episode, my guy you killed it. It was fresh. No, it felt good. I'm going to be sending in her recognition papers. I think I found a new co-host.
Speaker 2I'm sorry, veronique. All good things must come to an end. Yes, you know what I'm saying.
Speaker 1No, she'll be back on the show. I promise you, yes, she'll be back on the show. I promise you, yes, she will be back. And with that, ladies and gentlemen, if this has resonated with you, please share it. If you're starting a business, or you know a friend that's starting a business, or you're just, you know, casually thinking about starting a business, or you're in a business and you need some marketing tips, share this so somebody else can get some, some tidbits from it. Smash a like on it. That helps the algorithm get it out to more people. We greatly appreciate that. Um, this is my man, logan, over there. I'm Ramsey coats, and with that, practical rebels out.