37: The Hatchery: HatchMark Studio's First Internship Program (Bonus Episode)

Here, have a bonus episode! 🙌

In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.

The program is inviting a graphic designer, a copywriter, and a content creator to spend the summer with us in our office. Applications are being accepted now through April 6. Whether you're a student or a business owner, you must apply to be considered!

Follow the link 👉 https://www.hatchmarkstudio.com/the-hatchery/ to learn more and apply!

Transcript

Welcome to Practical Rebels

Speaker 1 0:00

Hello, ladies and gentlemen, good morning, Good evening, good afternoon. Welcome back to the Practical Rebels podcast. How are we doing over there?

Speaker 2 0:08

Joe. Oh, we're doing fantastic. I'm very happy to be here. Thanks for having me.

Speaker 1 0:14

Well, I'm very excited to have you here and, just in case you guys don't know, joe is our. You know what Joe explain to the people, what you do here in your role okay, I will.

Speaker 2 0:27

I am the senior graphic designer here and um, I do a little bit of everything, mostly graphic design related. Um, I do a lot of illustration animation, um been getting into a lot of video editing and just all around brand work and stuff like that. Okay. Okay, you know, have fun okay, all right.

Speaker 1 0:48

Well, joe. Joe's one of my buddies here and co-workers. I'd rather call him a buddy buddy first yeah, buddy first buddy worker.

Speaker 1 0:56

buddy worker birdie, no, no, just buddy capital b, yes, yes. And so we just wanted to get in here real quick because, you know, we just rolled out our social media campaign about the hatchery and we just want to, you know, break down some walls about if you're thinking about applying or just trying to find out more information, and I couldn't have anybody better to do that and break down the walls than Joe Chisnell. So is it? Is it Chisnell or Chisnell Chisnell?

Speaker 2 1:27

Chisnell. Okay, the, the key is, it sounds like cheese ball. You can just call me cheese ball too. I answer to that as well.

What is The Hatchery Internship?

Speaker 1 1:36

Cheese ball. We got Joe cheese ball here, guys, the one and only, all right. So let's get into the hatchery and tell me talk to the people what your role is with the hatchery.

Speaker 2 1:49

So the hatchery is going to be our first ever internship and I'm going to be a bit of a mentor in it. You know we're going to have three different roles. We're going to have a social media intern, a design intern and a copywriting intern. Each of those will report to the different department head, department heads oh, God, we sound so corporate.

Speaker 1 2:15

I know it's crazy, and so you're.

Speaker 2 2:18

You're going to be in charge of the design, ok intern, so they'll just come to me if they have any questions or need any um advice on anything um, and we're just going to be there to kind of guide them through, show them, keep in check with them with the check-ins and things like that with the clients and with uh yeah exactly that.

Speaker 2 2:41

because, too, you know the, the way that the hatchery is going to work is we are going to work with one client to rebrand their one local client to rebrand their business, and we're going to have our interns do that brand. So and a lot of that, that can be kind of a lot coming right out of school. So we're going to be kind of the in between between the client to you know, to talk, to teach the student how to communicate with the client, how to do all this because it's kind of a lot, but we'll just be the kind of guiding hands to be there and help make sure they don't get too overwhelmed.

Speaker 1 3:19

Right Just help help facilitate between the client and the intern and the intern to the client. Exactly I like it, I like it so. So, since we're breaking down barriers, we're breaking down walls, people um the hatchery walls. We're breaking it down. We want you in here. Um what would like a normal day or an intern. Look like coming in.

A Day in the Life at the Agency

Speaker 2 3:43

Well, the cool thing that I love about working at an agency is that every day is so crazy and it can be so different yeah so it's.

Speaker 2 3:51

it's hard to say, but, um, I think you know, every morning we we come in, we have our morning meeting where we all kind of figure out what we're doing for the day, get our heads in the right place so that we can start the day on the right note, and then um kind of go from there. A lot of it, you know, I guess a lot of it's going to be conceptualizing uh, logo ideas and and things about the brand, different brand assets that you want to build. So it's, there's going to be a lot of thinking involved, you know, sketching things out and then, and then um in doing enough of that before hitting the computer and then going in and just building things and and kind of going from there, wow, wow okay and a good swing break every now and then.

Speaker 1 4:38

Yes, yes, because we have amazing swings. Yeah, maybe a walk, maybe maybe a little chat and then back to work. Exactly.

Speaker 2 4:45

And lunch. You know we have group lunches quite often.

Speaker 1 4:48

We do, we do, we enjoy, we enjoy working with each other.

Speaker 2 4:52

Yeah, so you know it's, it's, it's a. It's a really great environment here. It's a very um good atmosphere to be creative. That's why I love it so much. I think it's going to be a very good opportunity for students to come and see what it's like to be in a creative space like that.

Speaker 1 5:21

Now, why is this a good internship?

Speaker 2 5:21

If you were the intern, why would you apply? Oh, I think this is If I had this opportunity when I was in school, I would have jumped all over it, mostly because not a lot of students will get the opportunity to come straight out of school and get to work on a brand. A lot of times in design jobs it's just hard to get the opportunity to work on something that big right away.

Speaker 2 5:49

Um, you kind of have to pay your dues a lot and work on a lot of production work for a while before you know, people can really see that you are able to do some of that work, and so it's a great opportunity for students to to see what it's like to actually build the brand, um, and to work with a actual client rather than having something that is in their portfolio, that is spec work, right, right. So you know it's, it's great coming out of school getting to work on a brand, but then also being able to take that brand and put it in your portfolio and be like look at this thing that I built, you know this big, huge thing that you know we all kind of did together. It's it's a really great opportunity. I think that is one of the best selling points.

Speaker 1 6:41

So yeah, I think that you know, coming out of college or being in college, getting your hands on something that's not spec work, an actual project at a top agency with top designers um, I mean everybody's, you're welcome, everybody's top, uh, first class here I feel like. So I feel like getting you know there's more, there's more to the job than just the screen.

Speaker 2 7:10

Oh yeah.

Speaker 1 7:11

So I think you know getting that, you know we do like you said. We do a lot of ideation without the screen. Like we come up with like the whole hatchery social media campaign. I mean, yeah, Started with, you know all of us kind of talk about it. Pain, I mean, yeah, Started with, you know all of us kind of talk about it. Then I went kind of broke it down into the processes and they got actual art or designs we needed. Sat with Logan, he put in his input. Um, then he went and you know, wrote the copy for the captions. Um did some storyboarding for some of the reels. Um had the great idea for the reel with you with the with the cardboard. Yeah, uh, not cardboard but whiteboards, yeah, is that? No, that's not a whiteboard, you know what I mean poster board.

Speaker 2 7:59

Thank, you type of board.

Speaker 1 8:00

It is that type of board but yeah, I mean, and then everybody working together to create that and then Savannah, like editing it and then posting. So I think it's just a really, really great opportunity to get like probably some of the most real world experience in Pensacola you can get.

Speaker 2 8:21

Yeah, and working with a team for sure, because you know, I remember coming out of school and feeling like I had to be everything as a designer. You feel like you have to be. You know you have to learn how to code, you have to learn how to take photos, you have to learn how to draw, you have to do all these things and it's very overwhelming. But I think exactly what you said this is a great opportunity to show what it's like to play a role in a team and you know, it's not just about one person, it is about the group.

Speaker 2 8:56

So it is great to see, to be able to have these interns work with each other to build out this brand together. I think is a very um, it's. It's a great way, because and a lot of times in life that's I mean, that's what life is You're going to be working with other people. You got to learn how to do it, so, um, I think it's going to be a really good, good opportunity for that as well. Yeah.

What Businesses Get from This

Speaker 1 9:20

Yeah, and so I know the businesses are going to get a brand book. Talk to us about that, the business. What exactly are they getting?

Speaker 2 9:30

So what they will be getting at the end of our internship they'll have a new logo, they'll have their brand suite, so it'll come with colors, it'll come with the brand assets, a lot of different headlines that they can use in social media, in, you know, in all of their communications with their clients. It's going to be something that is going to completely change the look of their business and that is very powerful. You know, that's so powerful, that's so powerful.

Speaker 2 10:07

I think, everybody understands that, and so it's really cool to be able to do that, and to do that at a slightly reduced rate because, a lot of people can't afford big brand changes because it is a lot of work, you know. And so this is, I think, great, great opportunity for the businesses to be able to see what it's like to, to you know, Take that leap and get into the brand design process Exactly and and not have to, you know, shell out the amount that it would normally cost.

Speaker 1 10:44

So you're getting super quality product for a super reduced rate, while helping an intern build a portfolio to help them get a job. It's like all good things.

Speaker 2 10:55

It is. I don't know why anyone would not do this.

Speaker 1 10:58

Yeah, I, I, I get it, I get it. I think that, uh, and also too, like you know, even though I'm in social media, like I've been in some of the brand meetings and it is intense, so, you know, for a business that's thinking about it or for a student who's thinking about interning, this is definitely going to put you through the ringers and you're going to be like, oh wow, this is how this is actually done.

Speaker 2 11:22

This is not what they show on social media no yeah, and it's it's, um, it's a process and it's it is intense, but it's, it's a lot of fun too. You know, like that is the one thing, too, that I love about this, about working at an agency specifically Hatchmark is it's just there's so much creativity, there's so much, um freedom to be creative, and it's like if you have that great idea, it is always like we'll follow that great idea.

Speaker 2 11:55

So it's, it's it is a very nurturing environment and um yeah, it's just a great place to come up with great ideas and once again, this is just a quick episode.

Speaker 1 12:07

We just came in here to pop up, pop in um. Our deadline to submit is april 6th. Yes, so get in there, get your application submitted. Whether you're an intern or a business, you will be applying for either the brand development positions, the copywriting position or the social media content creation position, and you'll either be.

Speaker 2 12:33

You'll be working with the whole team, but who will be driving your bus, primarily, will be joe yeah logan or savannah savannah yes, and so the one thing, too, is that, um, when it comes to working with the client and working on the brand, that will just be the brand intern and the well, the designer intern and the copywriting intern, the social media intern, will not be working on that brand.

Application Details and Closing Thoughts

Speaker 2 13:02

They will be working on just day-to-day social media help from our clients from hatchmark, which we have plenty of work to put you on which is also just fun because it's it's exciting to to do that the um, the agency work of just doing a million different things.

Speaker 1 13:22

And.

Speaker 2 13:23

I think you and Savannah have some of the funnest jobs because you guys always get to do cool photo shoots and stuff. Well, thank you, I'm very jealous of it.

Speaker 1 13:31

Don't be jealous, because you're over there drawing cool stuff, man, and you have the best seat in the office. Yeah, it's tucked away in a corner. I love it if you, if you ever sick for an extended amount of time, I'm taking your seat okay, okay I'm watching you.

Speaker 1 13:44

Uh, also, too, it will be. Uh, it's for 12 weeks, correct, yes, and that's from may to august and it's three days a week at our lovely office on 1201 barrancas. And you get paid, yeah, money, real money, you get, you get. It's nice. Yeah, you get real money. Yeah, so you know opportunity, um, when it knocks, you got to answer that door. So, um, once again, we just wanted to pop in here real quick and answer some quick questions we've been getting about the hatchery. Let you all hear Joe Cheeseball Chisnall's voice that's the name, because he's he's great, he's fantastic. He needs to be on the podcast more. But businesses, students, brand designers, copywriters, content creators, make sure you get your application in, and I love the want in on this egg-cellent opportunity.

Speaker 2 14:46

There's a lot of egg puns too. So you know, that's another positive.

Speaker 1 14:50

So talk to me real quick. I'm always interested in like the whole hatchery or like Hatchmark or any kind of business. How did y'all? Because I don't think I was in- that I think.

Speaker 2 15:01

I don't think it was a meeting I think it was just logan was like you know it's a good idea, it would be hatchery, and we're like, yeah, that's great, it's so good. Dadgum logan, I know man, little gems just coming out of that brain all the time, all the time. So apply for the hatchery.

Speaker 1 15:12

Um great opportunity, whether you're a student or whether you're a business um, we're getting all the time, so apply for the hatchery Great opportunity, whether you're a student or whether you're a business. We're getting out of here because we just wanted to pop in real quick and say we want you, yeah. So, joe Chisdall Cheeseball, thank you for joining us, thank you for having me. You're a friend of the show, remember that. Hey all right and hey all right, and you know what we do at the end, right? No, joe, you're fired.

Speaker 2 15:39

Oh man, is that what we do?

Speaker 1 15:42

Terrible oh my God, I'm going to say Practical Rebels and we're going to say out at the same time OK, ok, gotcha. Come on, joe. Yeah, I knew that You're fired. Ok, after this. After that, that desk is mine. I knew you'd get it All right, so check out our website, hatchmarkstudiocom. Backslash the hatchery or just hop in the hatchery Hatchmark You'll find it. It's all over your social media because the campaign is out and flying like a little egg that turned into a little chicklet that turned into not a chicken but a eagle.

Speaker 1 16:16

Yeah, Chickens can't fly.

Speaker 2 16:17

Eagles can fly. There we go. We're a chicken but an eagle. Chickens can't fly. Eagles can fly.

Speaker 1 16:20

There we go. We're a chicken eagle, yeah, a chicken eagle, a cheagle yeah. Okay, we're getting out of here. With that being said, if you like this, smash a like, share it and Practical Rebels out.