The CEO Show
Welcome to the CEO Show. A podcast for ambitious women ready to bring the fun, freedom and flexibility back into business.
Meet your host Laura Canham; an award winning business coach on a mission to make business super freaking simple and totally freaking fun. She scaled her online business from start up to a quarter of a million dollars in just two years (whilst also birthing two babies!) so she knows a thing or two about getting big results without the hustle.
In this podcast Laura will be pulling back the curtain on what it really means to be a CEO. From the juicy business strategy, to the mindset work and most importantly, how to prioritise you - the beautiful woman behind the business.
Each week you can expect juicy episodes with no-nonsense business advice to help you skyrocket your success, deep and meaningful soul chats, unfiltered interviews with powerhouse female entrepreneurs and everything in-between. So babes, stick around if you’re ready to scale your business with ease and create success your way.
Find out more here: www.lauracanham.com
The CEO Show
39. The best way to create non-sleazy sales messaging and more happy clients
Ain’t nobody got time for sleazy sales, right?
So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you?
In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your clients.
Lots of entrepreneurs are currently leaning too far one way or the other in their messaging, and this is what leads to confusion and objections from potential clients or even buyers remorse [not what we want for you!]
In this episode, we’ll cover:
- What messaging you can use to tap into your dream clients emotions [in a positive way]
- How you can enable logical decision making without overloading your messaging with just features and inclusions
- Why clients often second-guess their purchases and some tips on how to address it
- Practical strategies for blending emotional and logical messaging into your marketing, sales and onboarding process to create greater conversions and happier customers
LINKS:
- Want to learn more about Laura’s mastermind Freedom Empire? Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access all the information or join the waitlist.
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