The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
39. The best way to create non-sleazy sales messaging and more happy clients
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Ain’t nobody got time for sleazy sales, right?
So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you?
In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your clients.
Lots of entrepreneurs are currently leaning too far one way or the other in their messaging, and this is what leads to confusion and objections from potential clients or even buyers remorse [not what we want for you!]
In this episode, we’ll cover:
- What messaging you can use to tap into your dream clients emotions [in a positive way]
- How you can enable logical decision making without overloading your messaging with just features and inclusions
- Why clients often second-guess their purchases and some tips on how to address it
- Practical strategies for blending emotional and logical messaging into your marketing, sales and onboarding process to create greater conversions and happier customers
LINKS:
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