The CEO Show
Welcome to the CEO Show. A podcast for ambitious women ready to bring the fun, freedom and flexibility back into business.
Meet your host Laura Canham; an award winning business coach on a mission to make business super freaking simple and totally freaking fun. She scaled her online business from start up to a quarter of a million dollars in just two years (whilst also birthing two babies!) so she knows a thing or two about getting big results without the hustle.
In this podcast Laura will be pulling back the curtain on what it really means to be a CEO. From the juicy business strategy, to the mindset work and most importantly, how to prioritise you - the beautiful woman behind the business.
Each week you can expect juicy episodes with no-nonsense business advice to help you skyrocket your success, deep and meaningful soul chats, unfiltered interviews with powerhouse female entrepreneurs and everything in-between. So babes, stick around if you’re ready to scale your business with ease and create success your way.
Find out more here: www.lauracanham.com
The CEO Show
45. The biggest mistake you’re making on your sales calls and why it’s costing you clients
You’ve done the hard work to get someone on a sales call with you, so we don’t want to mess it up and lose them now!
Typically someone is already 90% sold on you before taking the time to chat, so our aim here is to ensure our conversion rate is as high as possible.
Now while I don’t believe in strict, word for word sales scripts there are some things you do need to focus on if you want to increase the conversion of your sales calls.
Over the years I’ve done hundreds of sales calls, I’ve also been on the receiving end of heaps as a client, and I’ve supported my clients to create their own personalised and highly converting approach for their calls too. So as you can imagine, I have so much to say on this topic.
You might think that the worst thing you can do on a sales call is to be too pushy. However, this is wrong!
In this episode, I’m going to share:
- Why your fear of being too pushy is costing you clients
- The role you need to play if you want to increase your conversion
- What to do when someone asks about the price
- Some simple questions to ask your clients to build greater connection
- How to lead the conversation without being too assertive or manipulative
Plus I share how these tweaks took my clients conversion rate from 55% to 90% in just 3 weeks!
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