The CEO Show
Welcome to the CEO Show. A podcast for ambitious women ready to bring the fun, freedom and flexibility back into business.
Meet your host Laura Canham; an award winning business coach on a mission to make business super freaking simple and totally freaking fun. She scaled her online business from start up to a quarter of a million dollars in just two years (whilst also birthing two babies!) so she knows a thing or two about getting big results without the hustle.
In this podcast Laura will be pulling back the curtain on what it really means to be a CEO. From the juicy business strategy, to the mindset work and most importantly, how to prioritise you - the beautiful woman behind the business.
Each week you can expect juicy episodes with no-nonsense business advice to help you skyrocket your success, deep and meaningful soul chats, unfiltered interviews with powerhouse female entrepreneurs and everything in-between. So babes, stick around if you’re ready to scale your business with ease and create success your way.
Find out more here: www.lauracanham.com
The CEO Show
58. F*ck the content pillars! Do this instead to make content creation easy peasy
Content creation always seems to be every business owners pet peeve.
Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things…
The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy strategy.
And when we’re confused AF, we get paralysed and don’t do anything - which means you’re very likely not posting at all right now [and this is not a vibe!]
In this episode I want to give you the confidence to tell the content pillars to f*ck off and just keep everything super simple so that you can stop stressing and start sharing!
In this episode you’ll learn:
- Why content pillars and complicated strategies are holding you back from showing up online
- How to tap into your dream client’s desires, struggles, and cravings to create magnetic content
- How to choose content topics effortlessly, even if you’re in the middle of a launch
- How to forget the ‘right’ format and instead choose what feels fun and easy for YOU to share
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