The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
58. F*ck the content pillars! Do this instead to make content creation easy peasy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Content creation always seems to be every business owners pet peeve.
Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things…
The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy strategy.
And when we’re confused AF, we get paralysed and don’t do anything - which means you’re very likely not posting at all right now [and this is not a vibe!]
In this episode I want to give you the confidence to tell the content pillars to f*ck off and just keep everything super simple so that you can stop stressing and start sharing!
In this episode you’ll learn:
- Why content pillars and complicated strategies are holding you back from showing up online
- How to tap into your dream client’s desires, struggles, and cravings to create magnetic content
- How to choose content topics effortlessly, even if you’re in the middle of a launch
- How to forget the ‘right’ format and instead choose what feels fun and easy for YOU to share
LINKS: