The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
59. Try this one thing to STOP getting ghosted by new leads
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If people are enquiring to work with you, congrats! You’ve done the hard part.
Whether they’re emailing, DMing, filling out your forms or downloading your price guides - this is where the magic happens. However, it’s also where things can fall apart FAST.
Your first response to a new lead is single handedly one of the most important means of communication you’ll have in the entire customer journey [no pressure!]
If your response is a flop, you’ll lose that sale. And honestly, too many people are missing out on $$$ because their responses are wishy washy AF.
I’ve reviewed, edited, and revamped countless enquiry responses for my clients and in this episode, I’m sharing exactly what makes the difference between getting ghosted and getting booked.
In this episode:
- Why you’re getting ghosted: The #1 mistake business owners make when responding to enquiries.
- The sweet spot for length: Why both too-short and too-long responses are killing your sales.
- How to structure a winning response: What to include, what to leave out, and how to keep it fun and engaging.
- Simple fixes that increase bookings: Easy tweaks that boost your response rate instantly.
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