The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
61. Why the best wedding pros don't always make the most money
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You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business.
Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business.
In this episode, I’m talking about the shift from being a wedding professional who is focused on their craft, to becoming a Wedding CEO who understands how to grow a profitable, sustainable business behind the scenes.
We talk about:
- Why calling yourself a wedding vendor or supplier can keep you thinking smaller than you need to
- The difference between being brilliant at your craft and being brilliant at business
- How Wedding CEOs approach pricing, marketing and sales differently
- Why relying solely on Instagram is not a sustainable marketing strategy
- The simple business skills that help wedding pros create more consistent income and stop working every weekend for less than they deserve
If you know you are great at what you do but your income or freedom are not reflecting that yet, this episode will help you see the gap between where you are now and the Wedding CEO you are ready to become.
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