The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
63. Before you spend another dollar on marketing, listen to this
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If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.”
But what if that is not actually the problem?
In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back.
We talk about:
- How to tell whether you genuinely need more wedding enquiries or whether your marketing is already doing its job
- Why getting ghosted can actually give you useful information about your business
- What to look at if you are booking weddings but still not making enough money
- The three key areas that could be creating a bottleneck in your wedding business
- Why tracking a few simple numbers can save you months of wasted time, money and effort
If you have been creating more content, joining directories, considering ads, or trying every possible way to get more leads, this episode will help you figure out whether that is actually where your focus needs to go.
LINKS:
Download the FREE $20k Wedding Business Calculator
Learn more about the CEO Mastermind
Register for the FREE Pathway to $20k Masterclass
Connect with Laura on Instagram