The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
67. Being fully booked is a TRAP! Do this instead...
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Being fully booked is often sold as the ultimate sign of success in the wedding industry.
But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream?
In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time.
Because more weddings do not automatically mean more profit, more freedom or a better life.
We talk about:
- Why being fully booked often means more admin, more pressure and less freedom, not more success
- Why chasing volume can quietly keep your prices low and your business unprofitable
- The real difference between revenue and profit, and why most people never look at it
- What one client changed after hitting 100 bookings in her first year and nearly burning out
- Why some of my clients now make more money from fewer, better fit bookings
If you are busy all the time but your bank account is not reflecting the effort you are putting in, this episode is for you.
Because the goal is not to be fully booked. The goal is to be fully profitable.
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