The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
64. CEO Conversations - From creative hot mess to 250% increase in income with Zena Lythgo
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What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom?
This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings.
After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was working too many weekends, saying yes to meetings whenever couples needed them, and trying to keep everything moving while life was also life-ing hard.
Her goal was not necessarily to make more money. She wanted more freedom, more structure, more space to enjoy her life and a business that felt sustainable again.
Once Zena stopped winging it and started making a few intentional changes behind the scenes, she created more white space, stronger boundaries and 250% increase in revenue.
In this episode we discuss:
- Why being brilliant at your craft does not automatically mean you are across the business side
- How Zena went from self-confessed creative hot mess to understanding her leads, cash flow and projections
- Why more structure can actually create more freedom in your wedding business
- The impact hiring a VA had on Zena’s workload and capacity
- How support, accountability and the right people around you can help you finally follow through on the changes you have been putting off
This is such a good listen if you have built a business you love, but you are tired of feeling like you are constantly chasing your tail behind the scenes.
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