The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
68. The #1 hack to increasing your prices without getting ghosted
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Have you ever raised your prices, watched your enquiries slow down and immediately thought, “see, I knew I was too expensive”?
You’re not alone. So many wedding pros increase their rates, get a few more no’s or suddenly hear crickets, then panic and put their prices straight back down.
But what if the price was never actually the problem?
In this episode, we’re talking about why changing the numbers on your website isn’t enough to make a price increase stick.
I’m also sharing the story of a wedding celebrant who was convinced couples in her area wouldn’t pay more. She’d tried increasing her prices before, but it never worked. This time, she used the proven price increase strategy from The CEO Club and what happened next completely changed the way she saw her pricing.
We talk about:
- Why your previous price increase may not have worked
- The mistake wedding professionals make when updating their rates
- What couples need to understand before they’ll pay more
- How to raise your prices without immediately losing confidence
If you know you’re undercharging but you’re terrified that increasing your prices will lead to fewer enquiries, more ghosting or no bookings, this episode is for you.
LINKS
Enrolments for The CEO Club are now open. Click here to learn more