The CEO Show

69. CEO Conversations - The secret to building a profitable wedding business in a small town with Becky Barry

Laura Canham Episode 69

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0:00 | 46:16

What if the wedding business you’re trying to build doesn’t need to look anything like the ones you’re comparing it to?

Becky Barry is a regional celebrant who went from juggling a secure school job, family life and a brand-new business to creating a career with more freedom, flexibility and space for what matters most to her.

But her journey hasn’t followed the usual wedding industry playbook.

In this episode, Becky and I have a very honest chat about what it really looks like to back yourself when you live hours from a major city, you’re surrounded by lower-priced options and the traditional marketing advice doesn’t quite fit your business.

We talk about the moment she decided to stop waiting for proof that it would work, the challenges she’s faced along the way and how her idea of success has changed as her life has evolved.

We talk about:

  • Leaving a secure job before everything felt certain
  • Building a wedding business in a regional area
  • Charging in a market where cheaper options are everywhere
  • Finding bookings without following every marketing rule
  • Creating a business that supports your life and family

If you’re building your wedding business around a job, family, location or lifestyle that doesn’t fit the usual mould, this conversation will give you plenty to think about.

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