The CEO Show
The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends.
Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO.
Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business.
Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry!
If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place.
Find out more here: www.thelovebizacademy.com.au
The CEO Show
71. My honest opinion on those controversial wedding industry awards
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Every year, award season rolls around and the wedding industry absolutely loses its mind.
There’s always drama, strong opinions and plenty of people telling you exactly why you should or shouldn’t enter. So today, I’m giving you my hot take.
I’ve had very different experiences with awards in my own business. Some have felt genuinely exciting and well-earned. Others? Let’s just say the process left a lot to be desired.
In this episode, we’re chatting about what actually matters when you’re deciding whether an award is worth entering, why I don’t think paying is automatically the red flag people make it out to be, and the bigger marketing opportunity most wedding business owners are completely missing.
Because sometimes the industry conversation and the smart business decision are two very different things.
We talk about:
- Why wedding industry awards cause so much controversy
- What makes an awards process feel credible
- The truth about paying to enter or attend
- Why awards can be valuable beyond the trophy
- How to decide if an opportunity makes sense for your business
If you’ve been wondering whether wedding industry awards are worth the money, whether they actually help with bookings or whether you should ignore them altogether, this episode is for you.
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