Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
The One Number Worth Judging a Creator On Does Not Exist Yet. With Kristen Wiley (Statusphere)
Your customers are not asking you how they found the product. They saw a video from someone with 500 followers, trusted her, and bought. Then Google took the credit for the sale, and the number sitting on your brief, the one your agency keeps o...
October 2026 Creator Economy News Recap: 5 Million Views, Nothing to Show for It
In this October episode, hosts Ceci Carloni and Nii Ahene break down three stories that together show what brands are actually paying for in creator marketing right now: what a view is worth, what a fee is buying, and who owns the content after...
Reach Is the New Follower Count: Why Smaller Creator Accounts Are More Valuable to Brands w/ Adam Harris (Gaggl)
Your customers are spending their evenings in small rooms where the host knows their names. Seventy percent of what they watch comes from accounts they never followed. Your media kit still prices a deal off a follower number, because that is th...
Every Brand Cuts Usage Rights to Save Money. They All Regret It. With Julia Salume (Moburst)
Your creator quotes came back higher again this year, and the number arrives as one line on an invoice. Nobody can tell you what is inside it. Not the creator, not your agency, and not the manager who says the rate is the rate.So you do...
Why Is Creator Pricing Still the Wild West? with Shirel Benji of Creator Origin
Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says that number hasn't disappeared, but it's stopped being the thing that actually predicts ...
