Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Latest Episodes
Nick Jacklin (Underscore Talent): Why Single-Platform Creators Don't Last
Underscore Talent is a premier creator economy management company representing diverse talent across creators, comedians, athletes, and thought leaders. The company's division, Shorthand Studios, provides editorial services, editing, digital st...
Brianna Doe (Verbatim): Stop Treating Influencer Marketing Like Paid Ads
Verbatim is a boutique marketing agency that helps SMBs and startups grow through influencer marketing and speaker sourcing, specializing in SaaS and eCommerce brands. The agency focuses on helping businesses tell compelling stories that drive ...
May 2026 Creator Economy News Recap - Creator Tier Strategy, Target's Gamified Shift & Instagram's Commerce Play
In this May episode, hosts Ceci Carloni and Nii Ahene unpack three stories revealing how brands are rethinking creator program structure, compensation models, and platform commerce strategies:🎯 Does "Make It Cool First, Scale Second" ...
Bryan Barletta (Sounds Profitable): Podcasting Needs to Stop Talking to Itself
Sounds Profitable is a media property covering strategic and tactical changes in the podcasting business through newsletters, podcasts, and industry research. The company produces educational content, conducts quarterly research series, and pro...
.jpg)
Christian Liquigan (Spotter): Creators Are Networks Now
Spotter is a platform that provides creators with capital, community, and AI-powered tools to accelerate growth. The company has deployed over $940 million to YouTube creators for reinvestment and operates a premium catalog generating 88 billio...
.jpg)