Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
January 2026: The Trust Isn't Broken, CRM Chaos & What to Leave Behind in 2026
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy:
🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces the concept of "Content-Audience Fit" (CAF)—the idea that brands can't just drop the same activation across 100 creators and expect results. The real issue isn't trust disappearing; it's brands treating influencer marketing like a media buy instead of a relationship that requires genuine alignment.
📊 The CRM That Doesn't Exist: Net Influencer's roundtable with 24 industry professionals revealed zero consensus on how agencies manage creator relationships at scale. From Salesforce to Airtable to Google Sheets to custom builds—the infrastructure layer is still wide open. We debate whether this chaos reflects the beauty of a people-first industry or signals massive opportunity for innovation, and why one-size-fits-all tools may never work when workflows vary wildly across platforms, creator types, and campaign objectives.
🗑️ What the Industry Needs to Ditch: In a survey of 77 creator economy professionals, four themes dominated what needs to be left behind: late payments, vanity metrics, broken measurement, and over-scripting creators. But what surprised us most? The near-universal alignment on these issues. We explore what should have made the list (hint: the AI vs. creator debate), why the organic vs. paid divide needs to die, and what excites us most about the industry's continued professionalization heading into 2026.
From reframing trust as a co-creation process to exposing infrastructure gaps to identifying what's holding the industry back—this episode captures both the maturity and growing pains of an ecosystem finding its footing.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.