Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
Special Episode: From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategies that blend creator partnerships with media amplification and distribution.
Ceci chats with Glenn Ginsburg, President of QYOU Media, to hear his perspective on three critical issues: how creator marketing shifted from experimental budgets to enterprise-level infrastructure inside major corporations, why media amplification has become necessary for brands investing six and seven figures in creator programs, and what breaks when companies try to scale creator marketing from 10 creators to hundreds while maintaining brand consistency. Tune in for concrete guidance on building creator strategies that deliver measurable impact at scale.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.