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Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Influence Weekly
From Brand Deals to Cap Tables - How Creators Access Ownership with Jeff Frommer of OWM
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OWM is a platform building infrastructure to help creators move from brand deals into equity and ownership. The company standardized the influence-for-equity agreement, created creator stock option pools, and built systems that let founders, operators, and creators partner on attention-first businesses with real upside.
Ceci chats with Jeff Frommer, Founder and CEO of OWM, to hear his perspective on three critical issues: why creators need to make ownership an "and" conversation instead of an "or" conversation when brands come knocking, how the three barriers blocking creator equity (lack of standardization, education gaps, and manager compensation models) can finally be solved, and why brands using equity as growth capital need to build creator advisory boards that activate storytellers instead of treating them like transactional megaphones. Tune in for concrete frameworks on structuring deals where creators invest social capital for long-term returns.
The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.